Mudran Digital Textile

printing plant

Submitted By:
Dhwani Bhalla 21-MBA-15
Ivani Katal 27-MBA-15
Surbhi Ghai 57-MBA-15
Unatte Dutt 61-MBA-15

Textile Printing

OBJECTIVES
To analyze the market for setting up
the plant.
To find out the suitable location for
plant setup.
To find out the requirements for
the business:
> area for plant
> Technology required for
plant
> Funds for plant
> various NOC, License, etc
To analyze the Various production
process required
To look into the marketing strategies that will
be required.
To check the feasibility of the
plant .

KEY TO SUCCESS
These product has good market potential both in
domestic
and export market.
In populated country like India, there is no problem to
market printed fabrics as requirement tends to increase.
Conventional methods have longer setup times. Digital
Printing allows us to print much more efficiently.
Proper Dye/Fabric Combination with finishing provides
excellent Light/Color Fastness.

Digital can achieve many prints ,that are not possible

with the conventional method.
Low Setup Fees.
Takes less time
There is no restriction on the number of colors or size of
repeat.
Photo Realistic images are easily achievable.

Licenses and Clearances

Pollution Control
No Objection certificate for Environment protection
/Prevention and Pollution Control (Water / Air)
VAT Registration
Central Excise
Registration, Clearance (100% Excise exemption for 10
years)
Licenses/Registration under the Factories Act, 1948,
otherwise, memorandum to be filled to the central
secretariat.
Fire
License, No objection certificate
Regulatory clearance Power Connection - Designated Officer
of State Electricity Board
Establishing a Printing Press clearance -District Magistrate
Boiler Registration Certificate

Facilities
Set up at SIDCO area on lease for Rs. 30,000 per
month
Machines
M/s. S. Pritam Singh and Sons
A-115, Ground Floor,
Wazirpur Industrial Area,
New Delhi-110052.

M/s. Anil Starch Products Ltd.

P.B. No. 10009, Anil Road,
Ahmedabad-380025.
Humidity control system.
Power -10,000 KW, per month.
Employees -10.
Raw material Cotton, Silk and Polyester

Management team
FINANCE DEPARTMENT
DHWANI BHALLA

TECHNICAL AND PRODUCTION DEPARTMENT

SURBHI GHAI

PLANT STRUCTURE AND HR DEPARTMENT

IVANI KATAL

MARKETING DEPARTMENT
UNATTE DUTT

SCREEN PRINTING
Screen printed
art
is
a
product
that
many
people
are aware of
but
theres
more,
much
more

FIRST PATENTS
The first techniques
that are somewhat
similar
to
modern
screen printing came
into being at the end
of the 19th century.
Developments
followed
rapidly
especially after the
Second World War.

MODERN MACHINES
Modern day screen
printers use highly
advanced
machines
and equipment.
Every category has
its own machines.

ANUALLY OR FULLY AUTOMA

A lot is done
automatically but
often manually as
well.

RE IS A SPECIAL INK FOR EVERYTH

NOT
ONLY
IN
EVERY
COLOUR
IMAGINABLE, BUT
ALSO FOR EVERY
DESIRED
MATERIAL
AND
ALL
POSSIBLE
EFFECTS.

SCREEN PRINTING TABLE

PRINTING TABLE
with ac top
20'15'3 4 nos.
It is used to print
the colours one
by one, layer
upon layer.

SCREEN PRINTING TABLE

The original
design is
divided by
colour and then
rebuilt during
the printing
process.

SCREEN PRINTING TABLE

A separate
screen is made
for each colour,
a tightly
stretched mesh
including the
stencil with the
open and closed
areas.

SQUEEZERS

RUBBER
SQUEEZERS
30 cms 15 nos.
A considerable
amount of ink
is placed on
the mesh and
pushed back
and forth by
the squeegee.

SQUEEZERS

IN PRINCIPLE
THIS IS NOT
MUCH MORE
THAN A
SYNTHETIC
BLADE IN A
ALUMINIUM
HOLDER.

SQUEEZERS

THE SQUEEZERS
ENSURES THAT
THE MESH
OPENINGS
FILLED WITH
INK IN THE
STENCIL TOUCH
THE MATERIAL
TO BE PRINTED.
THE MATERIAL
SUCKS THE
INK FROM THE
MESH

SQUEEZERS

THE SQUEEZERS
ENSURES THAT
THE MESH
OPENINGS
FILLED WITH
INK IN THE
STENCIL TOUCH
THE MATERIAL
TO BE PRINTED.
THE MATERIAL
SUCKS THE
INK FROM THE
MESH

3
GLUE
46 KGS
THE MESH IS
GLUED WITH AN
ADHESIVE ONTO
THE ALUMINIUM
FRAME.

GLUE

INK OR DYES

SCREEN
PRINTING INK IS
NOT THE SAME
AS
LETTERPRESS
INK OR OFFSET
INK AND IT IS
DEFINITELY NOT
A PAINT.
THE PIGMENTS
MUST BE
ROLLED VERY
FINELY SO AS

INK OR DYES

DYES
13 KGS
THE SCREEN
PRINTER CAN
MIX ALL
IMAGINABLE
COLOURS AND
IN BETWEEN
TONES HIMSELF
WITH THE INKS
AVAILABLE.

THICKENERS OR ADDITIVES
THICKENER
50 KGS
SPECIAL
ADDITIVES
NEED TO BE
ADDED TO
MOST INKS.

CHEMICAL AND AUXILIARIES

CHEMICALS
COST: 5000
THE DYES USED
FOR PRINTING
MUST INCLUDE
VAT,
REACTIVE,NAPH
THOL AND
DISPERSE
COLORS WHICH
HAVE GOOD

CHEMICAL AND AUXILIARIES

Transparent colours printed on top of each

other automatically result in a mixed colour.

DYE PASTE STIRRER

STIRRER
3 NOS.
COST: 3000/
EQUIPMENT

COTTAGE STEAMER

Printed dyes are usually fixed by steaming

processes, the steam providing the moisture and
rapid heating that brings about the transfer of dye
molecules from the thickener film to the fibre within

OPEN WIDTH JIGGER

The cloth can be dyed in open width form or full

width
form.
2. Chemical and heat loses are less when compared
to winch dyeing machine
3. The material to liquor ratio is 1:3 (or) 1:4 which

10

CYLINDER DRYING MACHIN

In this type of m/c, drying is done by passing over

hot cylinders.
1. Simple process & cheap.
2. Less risky.
3. Temp. uniform.

11

BABY BOILER MACHINE

For the removal of impurities such as oils, gums,

soluble impurities and sold dirt commonly found in
textile material and produce a hydrophilic and clean
cloth with the help of steam.

12

WASHROOM TROLLEYS

TROLLEYS
3 NOS.
FOR PURPOSE
OF WASHING
THE FABRIC.

13

WEIGHING SCALE

SCALE
1 NO.
WEIGHING
PURPOSES.

13

WASHROOM TROLLEYS

TROLLEYS
3 NOS.
FOR PURPOSE
OF WASHING
THE FABRIC.

LAYOUT

SHIPPING AREA

Global DTP MARKET OVERVIEW

Digital
Digital Textiles
Textiles Printing
Printing (DTP)
(DTP) currently
currently accounts
accounts for
for less
less than
than 2.0%
2.0% of
of the
the overall
overall textiles
textiles printing
printing
2
2 in 2013. Market share of DTP is expected to occupy
industry,
which
was
around
27,500.0
mm
industry, which was around 27,500.0 mm in 2013. Market share of DTP is expected to occupy
more
more than
than 5.0%
5.0% by
by 2020
2020 growing
growing at
at a
a significant
significant rate
rate in
in terms
terms of
of value
value between
between 2015
2015 and
and 2020,
2020,
as
compared
to
2.5%
of
the
overall
textiles
printing
industry
during
the
same
period.
as compared to 2.5% of the overall textiles printing industry during the same period.

MARKET ANALYSIS

SWOC ANALYSIS

STRENGTH

WEAKNESS

potential for global

customer base
manufacturing &
production expertise
Shorter time to
market.
Printing flexibility
and creative design
options

small initial customer

base
new staf
lack of leverage with
new relationships
high ink cost

OPPORTUNITIES

CHALLENGES

new products,
processes and
technology
Innovation
Hiring new talent

Retaining key staf

members
market demand
fluctuations
technologies

PORTER FIVE FORCE MODEL

Analog Vs. Digital Textiles Printing Process

STRATEGY AND
IMPLEMENTATION

NICHE
MARKETING

PROMOTIONAL STRATEGY
MEDIA
CAMPAIGN

TARGETED
MARKETING
CAMPAIGN

TRADE
SHOWS

PRINT
ADVERTIS
EMENT

ONLINE
ADV.

SALES AND DISTRIBUTION STRATEGY

We will pursue distribution agreements with large regional and

national distributors. Until these agreements are in place, we will sell
directly to the local distributors. We will also pursue relationships
with nationally-branded companies.

Under the direction of executive management, we will employ an

outside sales staff as well as an inside sales staff, to handle general
customer service calls. The outside sales staff will focus primarily on
trade show attendance, comprehensive follow up, relationship
building, closing deals, and securing referrals.

COMPETITIVE EDGE
LARGE RAW MATERIAL BASE.
POSITIVE DEVELOPMENTS IN TEXTILE POLICY.
FLEXIBILITY IN PRODUCTION.
SHORT PRINTING CYCLES, LOW ENERGY CONSUMPTION, REDUCED
CHEMICAL WASTE, PRINTING FLEXIBILITY AND AVAILABILITY OF VARIETY OF
CREATIVE DESIGN OPTIONS AS COMPARED TO TRADITIONAL ANALOG
PRINTING TECHNOLOGY.

KEY PLAYERS IN INDIA

PRICING STRATEGY AND PAYMENT

OPTIONS

FUTURE SCOPE

FIXED ASSETS
MACHINES

Belt printing machine

Rubber squeezer
Cottage steamer
Jigger dyeing machine
Cylinder dryer

BELT PRINTING MACHINE

high-volume belt printing system
It delivers exceptional results on cutpiece goods.
Its cost is around

RUBBER SQUEEZERS
It is mainly used in outline printing
affecting low colour transfer44444
gives sharpness of prints.
1 will cost around 450

COTTAGE STEAMER
It provides desire heating medium like
thermic fluid,
direct gas firing
super heater.
Its cost is approx 65000

Jigger Dyeing Machine

used for cloth dyeing operations
dyeing of woven fabrics, up to boiling
temperature without any creasing
It will cost around 120000

Cylinder dryers for textile fabrics

It is an efficient and energy-saving
method of drying fabrics in textile fin
ishing
It is used in wrinkle free, low-tension
and gentle drying of classical woven
textiles and technical textiles .
Its cost is around 223000.

BABY BOILER
Full steam at full pressure within 2
minutes from cold start
Compact design
Fully automatic operations
Large combustion area assures safety
Compact design fitted on anti skid base
frame
Easy maintenance
It cost approx 115000

WASH ROOM TROLLEY

For kepping finished and unfinished
products
It cost around 8500

WEIGHING BALANCE
Its main purpose is to measure
weight
Its cost approx 35000.

Addresses of Machinery and

Equipment Suppliers
1. M/s. Anil Starch Products Ltd. P.B. No.
10009, Anil Road, Ahmedabad-380025.
2. M/s. Supertex (India) Corp. 132, Dr.
Annie Besant Road, Mumbai-400018.
3. M/s. KAM Syndicate
Suraj Niwas, Tanulane, Santacrus (W),
Mumbai-400054.
4. M/s.
S. Pritam Singh and Sons A-115, Ground
Floor, Wazirpur Industrial Area, New
Delhi-110052. 5. M/s. Amardye Chem Ltd.
Sitadevi Temple Road, Mumbai-400016

PATNERSHIP DEED
NAME OF THE PARTIES-DHAWANI
BHALL,IVANI KATAL,SURBHI GHAI
UNATEE DUT
PROFIT AND LOSS SHARING
RATIO=1:1:1:1
INTREST ON CAPITAL 10%
DURING WINDING UP ALL ASSETS
WILL BE TURNED INTO CASH AND
WOULD BE DIVIDED IN THE RATIO OF
PROFIT AND LOSS

TRADING A/C
PARTICULARS
AMOUNT
TO OPENING STOCK
TO PURCHASES
MULL MULL CLOTH
DYES(10KG*160)
GUMS(30KG*20)
TO
ELECTRICTY(10000*12)
TO WAGES(6000*10)
TO GROSS PROFIT(B.F)

AMOUNT
NILL

PARTICULARS

BY SALES
BY CLOSING STOCK

10,00,000
7,67,800

50,OOO
1,600
600
120,000
60000
2000000

17,67,800

17,67800

PROFIT AND LOSS A/C

PARTICULARS
AMOUNT
TO OPERATING
EXPENSES

AMOUNT
80,000

TO DEPRECIATION
(10% ON MACHINERY)

48,200

TOINTREST ON LOAN@13%
TO INTREST ON CAPITAL
(@10%)
DHAWANI 20,000
IVANI
20,000
SURBHI
20,000
UNATE
20,000
TO RENT(30,000*12)

13,000

TO NET PROFIT(B.F)

14,18,80
0

PARTICULARS

BY GROSS PROFIT

20,00,00
0

80,000
3,60,000

20,00,00
0

20,00,00
0

BALANCE SHEET
LIABILITES

AMOUNT

ASSET

AMOUNT
CAPITAL
IVAI
2,00,000
+N/P
3544,700
+INT ON CAP
20,000

5,74,700

5,74,700
DHAWANI
2,00,000
+N/P
3544,700
+INT ON CAP
20,000
UNATI
2,00,000
+N/P
3544,700
+INT ON CAP
20,000

5,74,700
5,74,700
1,00,000

23,98,800

F.A
PRINTING TABLE
1,50000
PUBBER SEQUZERS
20,000
COTTAGE STEAMER
65,000
BABY BOILER
115000
DRYING MACHINE
120000
WASHING TROLLEY
8500
WEIGHING
MACHINE3,500
482,000
LESS 10% DEP
48200
CLOSING STOCK

4,33,800
767,800
11,97,200

27,58,800

BREAK-EVEN POINT
A break-even analysis is an analysis to
determine the point at which revenue
received equals the costs associated
with receiving the revenue
B.E.P=FC*100/FC+PROFIT
=4,88,200*100/4,88,200+14,18,800
=25%

 F.C=DEP+RENT+INT ON CAP
=48,200+3,60,000+80,000
=4,88,200