Serena Hotel
TABLE OF CONTENTS:
Introduction of Serena
Vision & Mission
History of Serena
Serena Hotel Islamabad
Marketing Mix
Segmentation
CONTINUE.
Targeting
Positioning
Competitors
CSR
Conclusion
INTRODUCTION OF SERENA
Serena group was founded in 1970 under the leadership of Aga Khan
Network Development Authority (AKFED). Its Owner Clara Mugabe.
Headquarters of Serena is in Nairobi, Kenya.
The group has flourished for more than three & half decades & has a
collection of 32 luxury resorts, safari lodges & hotels which are located
in East Africa (Kenya, Tanzania, Rwanda, Uganda, and Mozambique)
and Central and South Asia (Pakistan, Afghanistan, and Tajikistan).
MISSION & VISION STATEMENT
"Our Mission is to create outstanding facilities faithfully reflecting ethnic
designs that offer the highest standards of product and service and to
provide Management and staff with an environment that enables them to
deliver operating standards beyond the level of our guests expectations,
resulting in satisfactory returns to our stakeholders."
PROPERTIES OF SERENA ALL OVER THE
WORLD
Kenya
Tanzania
Uganda
Rwanda
Mozambique
Afghanistan
Tajikistan
PROPERTIES OF SERENA IN PAKISTAN
Faisalabad Serene Hotel
Gilgit Serena Hotel
Hunza Baltit Inn
Islamabad Serena Hotel
Quetta Serena Hotel
Swat Serena Hotel
Shigar Fort
Khaplu Palace
SERENA HOTEL
ISLAMABAD
Serena Islamabad started its operation in 2001.
Hotel is situated in Central Islamabad, 18
kilometres from ISL Airport.
The hotel, which is built from seven levels, features
a range of terraces & pavilions.
MARKETING MIX
Product
Price
Place
Promotion
PRODUCT
Serena are the market leader in
executive travel market, offering
business & executives suites in
all their city hotels.
DINING
The Serena Hotel Islamabad restaurants endeavor to offer honorable guests a memorable experience in various distinct dining spaces. The menus
at Islamabad Serena Hotel specialize in traditional and contemporary preparations, multi-cuisine, and a range of specialty menus.
Zamana
Al-Maghreb
Dawat
Rakaposhi Cafe and Patisserie
Baradari (Seasonal Restaurant)
Wild Rice
Pool Bar
WEDDING SERVICES
The Islamabad Serena Hotel is one of the Pakistans most prestigious
wedding venues
1. Offering extensive grounds
2. Stand alone social event centre
3. Pool-side reception area
4. Complete wedding planning services.
THE MAISHA MIND ,BODY & SPIRIT SPA
To enter Maisha Day Spa is to step into heaven of serenity. A rare space , where you
can relinquish yourself entirely to our professional therapists dedicated to your wellbeing.
GUEST SERVICES & FACILITIES
Banquet and
Conference facilities
Complimentary Airport transfers
Multi Cuisine Restaurants
State of the art Spa & Health Club
Salon & Barber Shop
Laundry Services
Shopping Arcade
24 hour Business
Centre
Complimentary Wi-Fi
Access
24 hour Room Service
Mini Bar
Round the clock Doctor
SERENA HOLIDAY OFFERS
Weekend Offer (Fri - Sun)
Swahili Night
Seafood Dinner Barbeque
The Great Morani Safari Air Package
The Great Elephant Trails Safari
Serena Vacation Package
PRICE
Deluxe Room
Billing currency :USD
PKR
18060
Deluxe Twin Room
Billing currency :USD
PKR
20468
Executive Club Room
Billing currency: USD
PKR
20640
Executive Club Twin Room
Billing currency :USD
PKR
22790
PLACE
Standing at the foot of Northern Hills with magnificent view of
Margalla Hills & Rawal Lake, this exceptional hotel is surrounded by
fourteen acres of lands with beautiful gardens, yet it is located at the
very centre of Islamabad, the capital of Pakistan..
Serena offers 387 rooms & suites, all withy air-conditioning
satellite TV, WiFi & voice mail.
PROMOTION
Websites
E-mail
Brochures
Conferences
Newspaper
SEGMENTATION & TARGETING
Corporate clients
Embassies
Families
Wedding + parties
Quality conscious & Executive class
POSITIONING
With a strong brand name & high quality
standard of comfort & luxuries, in Pakistan
Serena is standing at number one in
ranking of luxury resorts.
COMPETITORS
Direct Competitors:
Marriot, PC
Indirect Competitors:
Best Western, Margalla
Hotel, Hotel Crown Plaza
THE SERENA GROUP AND CORPORATE
SOCIAL RESPONSIBILITY
Sustaining the environment
Supporting the national economy
Promoting good governance
Working with the local community
Supporting the local economy
Supporting the local society
CONCLUSION
Very good hotel
Fantastic services
Great room
Popular among business
travellers
Well organized
Traditional architecture
THANKYOU
