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A Study of Indian Entertainment Industry After Post Liberlization Period

The document discusses the growth of the Indian entertainment industry after economic liberalization in 1991. It summarizes that the entertainment industry is one of the fastest growing in India and is expected to reach $20.09 billion by 2013. The key sectors discussed are film, television, music, radio, and animation. The study analyzes growth trends in these sectors and the impact of new technologies and government policies on the industry's development.

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110 views17 pages

A Study of Indian Entertainment Industry After Post Liberlization Period

The document discusses the growth of the Indian entertainment industry after economic liberalization in 1991. It summarizes that the entertainment industry is one of the fastest growing in India and is expected to reach $20.09 billion by 2013. The key sectors discussed are film, television, music, radio, and animation. The study analyzes growth trends in these sectors and the impact of new technologies and government policies on the industry's development.

Uploaded by

chotuana
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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A STUDY OF INDIAN

ENTERTAINMENT INDUSTRY AFTER


POST LIBERLIZATION PERIOD

(Synopsis)

- Anamika goswami facult guide


MBA (Foreign Trade) prof. nitin tanted
INTRODUCTION
 Fastest emerging industries in India.
 As per the recent report by
PricewaterhouseCooopers (PwC),
Indians are likely to spend more on
entertainment.
 As per the survey report by FICCI, the
entertainment industry in India is
expected to expand by 12.5% every
year and is likely to reach US$ 20.09
billion by the year 2013.
Key sectors of Indian Entertainment
Industry

 Indian film Industry


 Indian Television Industry

 India Music Industry

 India Radio Industry

 Indian Animation Industry


The Rationale of the study
 The Government of India started the
economic liberalization policy in 1991.
 Presently, as India is one of the fastest
growing economies in the world, Its
Entertainment industry has been
widely spreading its wing in different
area.
The Objective of the study
 To study the changes,  To study the Government
recent trend & Policy pertaining the
development in The Indian Entertainment
Indian Entertainment Industry.
Industry.  To study the growth
 To study the share of pattern of Indian
various parts in Indian Entertainment Industry.
Entertainment Industry.
 METHEDOLOGY

The entire research work based on


secondary data. The information to
be collected from books, journals,
newsletters, internet and websites.
TH E STU D Y

 Entertainment Industry today is being


re-defined…in terms of content,
delivery mechanisms and the
emerging technologies.
AREAS DEVELOPMENT

Film In d u stry M u ltip lexe s,

Te le visio n In d u stry N e w ch a n n e ls & D T H ,


b ro a d b a n d a n d
R a d io dSo
ig imany
ta liza tilisteners,
on
digitalization
M u sic a n d Live Steady growth
E n te rta in m e n t
The Sample
 Charts

 Graphs

 Tables 

THE TOOL
For data collection For data analysis

Books Data analysis

Journals Trend analysis

Newsletter Time series analysis

Internet & Website


Limitations of the study

 Based on secondary sources of


information only.
 Lack of proper detailed information
about the Entertainment industry.
 Insufficiency of getting in contact with
the personnel of the industry.
 Insufficiency of data from various
sources.
 The sources of information were only
electronic media & reference book.
Growth of the entertainment
industry
INR
billion

Source:- KMPG Research


Segment wise composition of
entertainment industry
Outlook for the indian entertainment &
media industry 2009-2013

Source:- Industry estimate &PwC analysis


REFERENCES
 www.wikipedia.com
 The Indian Media Business By VANITA KOHLI
 www.iloveindia.com
 www.merinews.com
 www.stockmarketrevies.com
 www.researchandmarket.com
 www.scribd.com
 www.bestindiansites.com
 www.ibef.org
 www.moneycontrol.com
 www.pwc.com
 www.business.mapsofindia.com

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