The International Trade Centre
(UNCTAD/WTO)
Daniel Ivarsson
Geneva, 1 April, 2008
What is ITC?
The International Trade Centre (ITC) is
the joint technical cooperation agency of the
United Nations Conference on Trade and Development (UNCTAD)
and the World Trade Organization (WTO)
for business aspects of trade development.
ITCs vision
The Development Partner
For Export Success
ITCs Mission
ITC enables small business export success
in developing and transition countries
by providing, with partners,
inclusive and sustainable trade development solutions
to the private sector,
trade support institutions and
policy-makers
ITCs Three Strategic Objectives
1. Support Policy Makers in integrating the
business sector into the global economy
2. Develop the capacity of Trade Support
Institutions to provide effective services to
businesses
3. Strengthen the international competitiveness of
Small and Medium Enterprises (SMEs)
Strategic Objective 1: Policy Makers
1. Support policy makers in integrating the business
sector into the global economy
Decision makers enabled to develop effective trade
development programmes and policies
Decision makers enabled to understand business needs and
create conducive environment for business
Decision makers enable to integrate the business dimension
into trade negotiations
Strategic Objective 2: TSIs
2. Develop the capacity of trade service providers
to support businesses
TSIs enabled to provide efficient services that meet
the needs of client enterprises
TSIs enabled to represent their clients effectively in
shaping the business environment
Strategic Objective 3: SMEs
3. Strengthen the international competitiveness of
enterprises
Enterprises enabled to formulate sound international
business strategies
Enterprises enabled to become export-ready
Enterprises enabled to convert commercial
opportunities into actual business
ITCs Business Process
Mission and Vision
ITC: The Development Partner
for Export Success
Three Strategic Objectives
Eight Sub-Objectives
and indicators
Regular budget
resources
Country
Programmes
5 Business Lines
(Competencies)
Regional
Programmes
Extra-budgetary
resources
Global
Programmes
Result: Sustainable economic development
ITCs Five Lines of Business
Trade Intelligence
Goal: Better export decisions
Objectives:
TSIs, policy makers, enterprises make
informed decisions
TSIs deliver more effective information and
market analysis services
Trade Intelligence: Activities
ITC produces & disseminates trade intelligence
that meets client needs
Develop training materials and deliver
innovatively (physical, virtual)
Build capacity of information managers, market
analysts to deliver services
Advise TSIs on developing effective information
services
Market Analysis Tools and Services
I. Analytical
Databases
II. Tailored Market
Studies
III. Capacity Building
Trade Comp.
Assessment
Introduction to
Market Analysis
Export Potential
Assessment
Preparation of
Market Profiles
Investment Map
Export Opportunity
Scan
Training-of-Trainers
Country Map
Sector
Competitiveness Brief
Trade Map
Market Access Map
Product Map
Customised
Studies
Business Clinics
Mentoring for Export
Potential Assessments
Customised Training
Trade Intelligence: Results
Trade intelligence provided in an integrated
system
Trade information services and products
evolving to meet changing needs
TSIs better capable of delivering appropriate
trade information and market analysis
services
Networking between trade intelligence
providers
Business in Trade Policy
Goal: Business Priorities integrated in National
Trade Promotion Policies
Objective:
Enable policy makers to integrate business priorities
in national trade policies and negotiations, and to
achieve effective collaboration between the public
and private sectors, and civil society
Business in Trade Policy: activities
Establish platform for informed debates
Advanced tailored analysis of market access
data, trade negotiations, non-tariff barriers, and
legal aspects of trade agreements
Support set up of formal mechanisms for publicprivate dialogue:
Formulation of trade policies
Participation in trade negotiations
Design of export strategies (at national and sector
levels)
Business in trade policy: results
Public-private dialogue mechanisms established at
national level
Policy makers and business community empowered
to effectively reflect the business dimension in trade
policy and negotiations fora
Support the establishment of conducive
environment for public-private cooperation in
implementation of trade development policies and
programmes
Export Strategy
Objective:
Capacities created to design and implement
competitive Export Development Strategies that meet
the national development objectives
Outcome indicators:
Representation
Design
Ownership
Implementation
Export Strategy
Results:
Formalized strategy process agreed upon by
stakeholders
Comprehensive needs assessment undertaken &
scope of strategy defined for design stage
Strategy designed to address the priorities of the
needs assessment
Strategy implemented and monitored according to the
specified plan of action
Trade Support Institutions
Strengthening
Goal: Sustainable and effective exporter
support
Objective: Export service delivery channels
enabled
TSI Strengthening: Activities
Assess TSI needs
Benchmark TSIs
Build TSI management capacity
Build TSI capacity to assess enterprise needs
and market potentials
Support development of TSI services
Foster creation of TSI networks
TSI Strengthening: Activities
Support growth of a global TPO network
Support development of knowledge networks
Foster exchange of best practice
Host flagship events to promote knowledge
exchange
TSI Strengthening: Results
TSI service capacities enhanced
National & Regional TSI Networks created or
strengthened
International TSI knowledge networks created
or supported
Exporter Competitiveness
Goal: internationally competitive entreprise
Objective:
Potentially competitive new enterprises created
and the competitiveness of existing enterprises
strengthened
Exporter Competitiveness: activities
Training, advisory and information services to
improve SMEs competitiveness:
export management
Quality managment and conformity assessment
Export packaging
Supply chain management
Marketing mix
Participation in trade policy process
Formulation of export strategies
Exporter Competitiveness: Results
Exporters capactiy to strategize and efficiently acquire,
and allocate resources strengthened
Exporters capacity to design, produce and supply
competitive products & services enhanced;
Exporters capacity to market and sell products and
services improved
Certified national experts to provide training and
counselling services to build exporter competiteveness
Thank you for your attention
Daniel Ivarsson, Senior Adviser
Office for Eastern Europe and Central Asia
International Trade Centre
Palais des Nations
CH-1211 Geneva, Switzerland
Tel.: +41 22 730 03 90
E-mail:
[email protected]Website: www.intracen.org
