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Stakeholder Engagement

This document discusses stakeholder engagement in projects. It defines stakeholder engagement as the systematic identification, analysis, and planning of actions to communicate with and influence stakeholders. The document outlines why stakeholder engagement is critical to project success, how to identify stakeholders and assess their interests and influence, and how to develop a stakeholder engagement strategy and communication plan. It also discusses when and how to engage stakeholders over the course of a project through identification, assessment, planning, implementation, review, and monitoring activities.

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98 views21 pages

Stakeholder Engagement

This document discusses stakeholder engagement in projects. It defines stakeholder engagement as the systematic identification, analysis, and planning of actions to communicate with and influence stakeholders. The document outlines why stakeholder engagement is critical to project success, how to identify stakeholders and assess their interests and influence, and how to develop a stakeholder engagement strategy and communication plan. It also discusses when and how to engage stakeholders over the course of a project through identification, assessment, planning, implementation, review, and monitoring activities.

Uploaded by

daohoaflower
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Stakeholder engagement

www.bournemouth.ac.uk/itservices
Aim and objectives

AIM: Why stakeholder engagement is critical to the success of a


project and how to do it effectively
ILO:
How to identify and analyse stakeholders in terms of their
interest in the project
influence on the project
A summary of the stakeholder engagement process
How to develop a stakeholder engagement strategy and communication
plan

http://business.bournemouth.ac.uk/ 2
What is stakeholder engagement?

"the systematic identification, analysis and planning of actions to


communicate with, negotiate with and influence stakeholders.
APMBoK (5th ed.)
"the systematic identification, analysis, planning and
implementation of actions designed to engage with stakeholders.
APMBoK (6th ed.)

http://business.bournemouth.ac.uk/ 3
Why do we engage with stakeholders?

Assess needs/demands
Project purpose
Success factors
Ownership/commitment
Feedback develop
Communicate issues
Avoid negative press
Avoid mistakes
Early management vital
Professionalism

http://business.bournemouth.ac.uk/ 4
Who are stakeholders?

Anyone interested
Has an influence or who is influenced
Customer
Resident
Decision maker executive board, senior
manager
Supplier
Project management team
Resource managers
Competitor

http://business.bournemouth.ac.uk/ 5
R. Edward Freeman Theory of
stakeholders
The normative
theory of
stakeholder
identification

By Grochim - Commons, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?


When do we engage stakeholders?

Before, during and after


Continuous process

http://business.bournemouth.ac.uk/ 7
What skills are required?

Communication written
- oral
Knowledge of project especially purpose
Human relations
Ease of access multiple channels
Empathy
Listening skills
Influencing
Horizon scanning

http://business.bournemouth.ac.uk/ 8
http://business.bournemouth.ac.uk/ 9
Identify

Who is impacted by your project?


Who has a role to play?
Who is interested in your project?

http://business.bournemouth.ac.uk/ 10
Assess

What is their level of interest and influence?


What impact do they have?
What is their position?

http://business.bournemouth.ac.uk/ 11
The
descriptiv
e theory
of
stakehold
er
salience
http://business.bournemouth.ac.uk/ 13
http://business.bournemouth.ac.uk/ 14
Plan

What actions are needed?


Negotiate?
Inform?
Influence?
How will you take these actions?
What timescales?
The communication plan is the output from these activities

http://business.bournemouth.ac.uk/ 15
http://business.bournemouth.ac.uk/ 16
Implement

Put the plans into action.

http://business.bournemouth.ac.uk/ 17
Review and monitor

Regularly review, identifying new stakeholders and assessing


them.
Reassess identified stakeholders and refine your actions.

http://business.bournemouth.ac.uk/ 18
Buttrick, R.(2005). The project workout (3rd. Ed)
Harlow: Pearson Education

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