A Case Study
By Enrico Bautista Jr
Founded : 1989
Headquarters : Dublin,Ireland
Offices in 120 countries.
Key people : William (Bill) D. Green
(Executive Chairman)
Pierre Nanterme
(CEO)
Revenue
US$ 27.35billion (2011)
Operating income
US$ 3.47billion (2011)
Net income
US$ 2.27billion (2011)
Employees
about 244,000
Slogan
High Performance. Delivered
Consulting, Technology services & Outsourcing .
Deliver Innovation.
Net revenues of US$ 27.35billion.
Increase revenues in existing markets.
Improve operational performance.
Deliver their products and services more effectively and
efficiently.
Helping our clients create their future.
To become one of the world's leading
companies, bringing innovations to
improve the way world works and
lives.
Stewardship
Best People
Client Value Creation
One Global Network
Aerospace And Defense
Airline
Automobile
Chemicals
Communication
Freight And Logistics
Government Education,Health,Human Services.
Health And Life Sciences
Industrial Equipment
Media And Entertainment
Metals And Mining
Retail,Energy,Travels, etc.
US Airways
DuPont: Alliance/IT Outsourcing
SAP: Human Resources Shared Services
Siemens: Financial Reporting Solution
Microsoft Xbox: Supply Chain Management
Microsoft: Siebel Sales Force Transformation
And more then 200 client successes
Accenture advertises in television, print, and in public
places, such as airports, around the world. Previous
marketing campaigns have featured slogans such as
"Now it gets interesting.", replaced in 2002, and
"Innovation delivered.", replaced in 2004. The current
advertising campaign features client success stories
and the slogan "High performance. Delivered.
Until December 2009, Tiger Woods had been a
celebrity spokesperson for the company, whose
advertising used the service mark "Go on, be a Tiger"
and the ancillary statement "We know what it takes to
be a Tiger.
And all these three parts known as the
advertisement or promotion part of
Accenture and you can find those adds in
news papers ,airports and televisions. The
advertising appears across 35 countries
in print, television, online, unique outdoor
and airport media. History of technology
innovation and implementation, including
our research and development
capabilities, on which Accenture spend
approximately $300 million annually.
Unilever: One Unilever Transformation
Program Delivers Results
To achieve high performance, Unilever
launched a number of IT transformation
programs aimed at simplifying, streamlining
and standardizing operations and business
processes across the enterprise and enabling
significant steps toward its global One
Unilever vision. implementing a harmonized
enterprise resource planning (ERP) platform
as well as other restructuring projects.
Warner Bros.: The Future of Digital Asset
Management in the Media and Entertainment
Business
Warner Bros. Entertainment, a Time Warner
Company, was among the first in the content
industry to grasp the full disruptive power,
potential and implications of digital technologies
and their management costs by an astonishing
85%.
Accenture Mobility: Mobility for Better Business
Outcomes
The world is rapidly approaching billions of Internet-connected users,
tens of billions of connected consumer electronic devices and hundreds
of billions of commercial or industrial connected devices. These new
devices are placing demands on enterprises and consumers around the
globe. Accenture Mobility delivers the solutions that prepare our clients
and their customers to meet the demands and seize the opportunities
that mobility presents.
Accenture Mobility five mobility offers help organizations embrace
business to employee (B2E), business to consumer (B2C), business to
business (B2B) and machine to machine (M2M) business opportunities.
IIPM EXCOM 03/31/17 18
For Accenture insights mean an
understanding of cause and
effect based on identification of
relationships and behaviors
within a model, context, or
scenario.
IIPM EXCOM
STRENGTHS
The company has strong marketing programs aimed at business
customers
The company has a long history of focusing on the intersection of
technology and business
It has consulting-driven expertise, particularly on strategic
projects.
WEAKNESSES
It has a comparatively heavy reliance on consulting.
It focused on reliability and cost may not matter as
much as soft skills.
Selling new value-added business services in a recession
will be difficult.
OPPORTUNITIES
The company holds a leadership particularly in UK
Brand value and reputation for business performance
will resonate with customers in weak economic
conditions.
THREATS
The current cost-cutting environment does not lend
itself to the company known for its premium services
and pricing
Despite of its vast improvements, the culture is very
process driven, this may reflect a lack of flexibility
Thank You
Have a Great Day!
