 SAP was founded in 1972 as Systemanalyse und

Programmentwicklung by five former IBM engineers in Mannheim,

Baden-Württemberg (Dietmar Hopp, Hans-Werner Hector,
Hasso Plattner, Klaus Tschira, and Claus Wellenreuther).
 ("Systems, Applications and Products
 SAP AG became the company's official name after the 2005 annual
general meeting (AG is short for Aktiengesellschaft).
• Functional  WHERE DOES THE ABAP
PROGRAM RUN
• Technical 

source code
Generated codes
• ABAP  Runtime systems
• Advanced  SAP BASIS:
 syntax checking, code
Business generation and runtime system.
 contains low-level services and
Application high-level tools for end users
Programming ,These tools can be executables
("SAP kernel")
• Logical Databases
(LDBs)
 ABAP programs are created and  Transactions
undergo first testing in the  executing ABAP code is by
development system. entering a transaction code.
 Afterwards they are distributed
 Transactions can be accessed via
to the other systems in the system-defined or user-specific,
landscape. These actions take role-based menus.
place under control of the
 Report programs
Change and Transport System
 Report programs follow a
(CTS), relatively simple programming
 preventing two developers from model whereby a user optionally
changing the same code at the enters a set of parameters
same time
 SAP R/3 is arranged into  a complete development
functional modules environment
 Human Resources (HR),  Customization configuration:
Materials Management (MM), tens of thousands of database
Sales & Distribution (SD),human tables that may be used to
Resource Management. control how the application
 SAP R/3 is a client/server based behaves.
application, utilizing a 3-tiered  Extensions, Bolt-Ons:
model. there will be a need to develop
 A presentation layer, or client, interface programs to
interfaces with the user. communicate with other
 application layer houses all the corporate information systems.
business-specific logic,  complexity of implementation
 database layer records and stores
all the information about the
system, including transactional and
configuration data.
Introduction:
# my SAP Customer Relationship Management (my SAP CRM) is
a comprehensive sales and marketing approach that supports you in
building long-term customer relationships and improving business
performance.
# The goal of CRM as a business concept is to "show one face to
the customer." All employees in contact with customers should be
informed about all past interactions with the customer from all contact
channels.
# Particularly every sap application is completely having different
space requirement from each other! But these applications needs quit a
space that one has to take notice of it! It is not like any other simple
program which could be carried away on the lower disc space!
Application\modules RAM REQUIRED HDD REQUIRED

R/3 version 4.7 512 mb 80gb min

ECC v 5.0 1 GB 160 GB

ECC v 6.0 2 GBmin 250 GB

CRM v 4.0 512 mb 80 GB

CRM v 5.0 2 GB 160 GB/with R/3 230

CRM v 6.0 2 GBmin 250 GB/with R/3 330

BI v 7.o 2 GB 80 GB

SRM v 5.0 2 GB 160 GB

# The application log displays
information (green circle), warning
(yellow triangle) and error (red square)
messages. In an SAP CRM system it is
possible to save a business transaction
although it is erroneous. It is possible
to group additional customer-specific
messages in the application log.
# Settings offer several more
options, for example, flags to enable
“Open Transaction Last Processed”
and to display a “Save and New”
button.
 Mobile Sales and Mobile Service allow representatives in the field to have
hands-on knowledge of ALL customer interactions via laptops and other
portable devices.
 Information analysis can make businesses more knowledgeable about the
customer. This improves service and, solves problems more quickly, thus
improving relationships and increasing customer retention.
 The contact with the customer !
 Individual employees, that is, agents, receive sales orders and
requests.Depending on the area, these are grouped into departments or
agent groups.
 In the traditional Call Center, individual departments within a company
deal with incoming messages in varying ways.
 No exchange takes place between departments or distribution channels.
 This means that information is lost between departments within a company.
 The CRM Customer Interaction Center (CIC) saves all incoming messages
centrally in the Corresponding customer data.which could then feed to
CRM!
 Integration of e-mail, automated response systems, and customer self-
service provides the customer with information in a consistent and efficient
manner.
 All agents are informed about customer history, for example, activities and
sales orders with the Customer.
 SAP R/3 as a back-end system with proven ERP functions
 The Business Information Warehouse (SAP BW) as a data warehouse
solution that offers you substantial possibilities for statistics and analysis
 Advanced Planner and Optimizer (SAP APO) as a global Available-to-
Promise (ATP) check and sales planning solution
 mySAP Enterprise Portal as a tool that gives you integrated access to all
CRM and non-CRM components As of Release 5.0, mySAP CRM gives
you a flexible CRM landscape.
 Multiple back-end systems are supported. It is possible to connect multiple
R/3 back-end systems as well as non-SAP systems.
 contains a central CRM server which can access the system by means of
various channels. Additionally, the CRM server can connect to other
systems. The following functions are supported in my SAP CRM.
 BI functions of SAP NetWeaver with comprehensive statistical and
analysis capabilities.
 The SAP system as a global Available-to-Promise (ATP) check and demand
planning solution.
 The SAP NetWeaver Portal as a tool that provides you with integrated
access to all systems.
 The Internet application components are available via a Web server and are
made possible by J2EE (Java 2 Enterprise Edition) technology. This
technology represents an open, non-SAP proprietary platform.
 You can make telephone and e-mail connections using the SAP standard
interfaces (APIs) SAPphone and SAPconnect .
 As part of mySAP CRM, SAPphone forms an interface between the CRM
application components and Computer Telephony Integration (CTI). CTI,
in turn, creates the connection to telephone switching. CTI vendors must be
certified through the SAP Complementary Software Program(CSP). The
provision of a standard interface guarantees flexible scalability of the CTI
components.
 The SAP connect interface in connection with the SAP workflow is utilized
to support the complete e-mail process cycle from and to business partners.
Receiving mail from the mail server, SAP connect routes the mail to SAP
office as an integral part of the CRM component. Depending on the
receiver address and workflow definition, the mail is routed to the pre-
defined queue(s) and the sender may automatically receive an
acknowledgement reply.
 A portal enables personalized access to appropriate information –
transactional, analytical and Web content from various sources – for
specific purposes. Portals help to procure information. The information is
often scattered in various formats in various filing systems, such as file
servers, Web servers and databases. The task of the portal is to provide this
information specifically to the user at a single source.
 The portal server creates the HTML pages from the various sources.
Content metadata and user data is stored in the persistence layer. Other
components of the SAP Enterprise Portal enable single sign-on (based on
the Lightweight Directory Access Protocol (LDAP) for user management)
and session management for locking and unlocking data.
Thank you