Mobiles Green Manifesto for Climate Change
Jack Rowley, PhD
Director Research & Sustainability
GSM Association
GSMA 2010
Mobiles Green Manifesto
How industry plans to lower
greenhouse gas emissions per
mobile connection.
By 40% by 2020 compared to 2009.
Enabling role of mobile.
Reduce emissions in other sectors
by the equivalent of taking 1 in
every 3 cars off the road.
Governments should establish
binding global long-term targets.
www.gsmworld.com/greenmanifesto
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GSMA 2010
Enabling Impact of Mobile Industry
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Source: GSMA 2009
GSMA 2010
Government Policies Need to Accelerate Adoption
Smart transportation:
Deploy in public transport.
Smart logistics:
Set up or reinforce energy efficiency standards.
Smart grids:
Use readily-available mobile networks for data.
Smart buildings:
Promote open codes and standards for buildings.
Dematerialisation:
Availability of high-speed, high-bandwidth mobile broadband. .
GSMA 2010
GSMA: Mobile Energy Efficiency
www.gsmworld.com/ee
energyefficiency@gsm.org
GSM Association 2010
GSMA Benchmark Methodology
Measure mobile network energy performance by country:
Energy per mobile connection.
Energy per unit mobile traffic.
Energy per cell site.
Energy per unit mobile revenue.
Compare like-for-like:
Normalise for variables outside the energy managers control for
example country, geography and technology factors.
Uses multi-variable regression analysis.
Compare networks anonymously.
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GSMA 2010
DISGUISED EXAMPLE
Prior to Normalisation Spread Can Be High
Operator X
Mobile operations average electricity and diesel usage per connection, 2009
Diesel usage
kWh per Electricity usage
connection
A B C D E F G H I J K L
Country
Source: Operator X, GSMA data and analysis 7
GSMA 2010
DISGUISED EXAMPLE
Regression Gives a True Normalisation
Operator X
Normalised electrical and diesel energy usage per mobile connection, 2009
R2 = 90%
kWh /
connection
F B I D A G K C E J L H
Country
Mobile operations diesel & electricity usage per connection regressed against:
- % 2G connections of all mobile connections
- Geographical area covered by all MNOs per connection
- % urban population / % population covered by all MNOs
- Number of cooling degree days (population weighted)
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Source: Operator X, UN, GSMA data and analysis
GSMA 2010
Service for Mobile Network Operators
Operators get:
A calculation of potential cost and CO2 savings for each network.
To participate in a large dataset.
Insight into relative efficiency of own networks and across industry.
To demonstrate positive action to stakeholders.
The process:
Step 1 - Share energy consumption data with GSMA in confidence.
Step 2 - Review GSMA analysis and validate.
Step 3 - Use the benchmarking results to refocus or refine current
and future energy efficiency improvement initiatives.
GSMA 2010
GSMA: Green Power for Mobile
www.gsmworld.com/greenpower
gpm@gsm.org
GSM Association 2010
GSMA: Green Power for Mobile
Network Workstream:
640,000 off-grid base stations by 2012
US$14.6bn diesel bill by 2012
Network power is responsible for 80% of an operators carbon footprint
Handset Workstream:
500 million subscribers with handsets but no grid electricity
Typical off-grid subscriber will pay US$3 per month on charging
Communities Workstream:
1.6 billion people live off-grid
No forecast change by 2020
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GSMA 2010 www.wirelessintelligence.com/green-power
Summary
Mobiles Green Manifesto:
Reduce emissions per connection by 40% by 2020 compared to
2009.
Enabling effect 4.5 times greater than GHG emissions.
Opportunity for mobile operators to benchmark network
energy efficiency.
Alternative energy for off-grid base stations and excess
power for communities.
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GSMA 2010
Your input to us?
www.mobilereputationindex.com
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GSMA 2010
Further information
Contact: Dr Jack Rowley
Job title: Director
Research & Sustainability
email: jrowley@gsm.org
Tel: +353 86 806 0849
www.gsmworld.com/environment
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