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Business Plan Overview

The document outlines the key components of a business plan, including stating the company's mission and goals, introducing the management team, analyzing the market and opportunities, describing the business concept and competitive advantages, listing five-year objectives, outlining financial projections and resource requirements, addressing risks and rewards, and identifying key issues. Sections provide guidance on concisely communicating information about the company's vision, leadership, market analysis, products/services, strategy, goals, finances, needs, and challenges.

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ioana
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15 views12 pages

Business Plan Overview

The document outlines the key components of a business plan, including stating the company's mission and goals, introducing the management team, analyzing the market and opportunities, describing the business concept and competitive advantages, listing five-year objectives, outlining financial projections and resource requirements, addressing risks and rewards, and identifying key issues. Sections provide guidance on concisely communicating information about the company's vision, leadership, market analysis, products/services, strategy, goals, finances, needs, and challenges.

Uploaded by

ioana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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[Business Communication]

[Company Name]
Mission Statement

• Clearly state your company’s long-term mission.


– Try to use words that will help direct the growth of your company, but
be as concise as possible.
The Team

• List CEO and key management by name.


• Include previous accomplishments to show that these are
people with a record of success.
• Summarize number of years of experience in this field.
Market Summary

• Summarize your market in the past, present, and future.


– Review those changes in market share, leadership, players, market
shifts, costs, pricing, or competition that provide the opportunity for
your company’s success.
Opportunities

• Identify problems and opportunities.


– State consumer problems, and define the nature of product/service
opportunities that are created by those problems.
Business Concept

• Summarize the key technology, concept, or strategy on which


your business is based.
Competition

• Summarize the competition.


• Outline your company’s competitive advantage.
Goals and Objectives

• List five-year goals.


• State specific, measurable objectives for achieving your five-
year goals.
– List market-share objectives.
– List revenue/profitability objectives.
Financial Plan

• Outline a high-level financial plan that defines your financial


model and pricing assumptions.
– This plan should include expected annual sales and profits for the next
three years.
– Use several slides to cover this material appropriately.
Resource Requirements

• List requirements for the following resources:


– Personnel
– Technology
– Finances
– Distribution
– Promotion
– Products
– Services
Risks and Rewards

• Summarize the risks of the proposed project and how they


will be addressed.
• Estimate expected rewards, particularly if you are seeking
funding.
Key Issues

• Near term
– Identify key decisions and issues that need immediate or near-term
resolution.
– State consequences of decision postponement.
• Long term
– Identify issues needing long-term resolution.
– State consequences of decision postponement.
• If you are seeking funding, be specific about any issues that
require financial resources for resolution.

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