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Q 2

Room Key allows hotels to cut out online travel agencies and have customers book directly through their websites, but it requires paying a fee and makes it difficult for hotels to compete. While Room Key may not currently be a good fit for the hotel market, an equity investment in Room Key could pay off well in the future as the distribution landscape changes.

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Dahagam Saumith
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215 views3 pages

Q 2

Room Key allows hotels to cut out online travel agencies and have customers book directly through their websites, but it requires paying a fee and makes it difficult for hotels to compete. While Room Key may not currently be a good fit for the hotel market, an equity investment in Room Key could pay off well in the future as the distribution landscape changes.

Uploaded by

Dahagam Saumith
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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What does Room Key add to the distribution strategy?

Is it a
good distribution partner for Accor? Why or why not?

• Cut out OTAs and have customers book directly through a hotel’s
website
• But, requires fee and makes it difficult to survive in competitive
environment
• It might not be a good fit for the present market, but equity
investment might pay off well in future

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