Presentation Overview
Malhaar Knows nothing about
Branding
He is not even aware of the
Importance of Branding
Why is he branding today?
Lets brand Malhaar
Branding (Malhaar Knows nothing about Branding)
Because of branding, you likely have certain images that
comes to mind when you think of products
A brand is a tool that is used in the business world to describe
all the information or perceptions that are connected with a
product or service.
Branding (Malhaar Knows nothing about Branding)
When you see these brands somewhere, you associate them
with a set of expectations or perceptions
Nike = Top athletes at the height of their performance.
Apple logo = cutting-edge technology
You associate these concepts, thoughts, and
images with the particular companies because of
the brand each company has established.
What Do We Mean By Branding?
Branding is…
An image created in someone’s mind
It’s both tangible and intangible characteristics of a
product or service that makes it unique
Products that are branded are often chosen over similar
products because they somehow have a perceived value
of being ‘better’
Example
Think of the teenager deciding between a name brand pair of blue jeans
and an unbranded pair. Which do you think he will choose?
Why do they perceive one as better than the other?
Because of Branding
He is not even aware of the Importance of
Branding
Creating a brand allows you to associate value with your product (you!)
There are many competing brands…you must position yourself so
employers choose you
By branding yourself – you’ll stand out from other candidates
If you don’t brand yourself, someone else will do it for you
Why is he branding today?
1- Trust is essential in the corporate world
People want to do business with and hire or
promote people they know and feel good about
Why is he branding today?
2- There is also a change in the way people
communicate
Electronic communication doesn’t allow personality
to show (compared to face-to-face communication)
Your first interview might be over the phone or
your first communication with a potential employer
could be over an e-mail.
This type of communication could make it difficult
to express yourself.
Lets brand “Malhaar”
A strategic Idea
Muhammad Farrukh Nawaz Known as
“Farrukh Malhaar”
32 years old
Currently working in Synergy advertising
as Sr. Creative Group Head
Married
Graduate in Journalism
Excelled in Radio Journalism and
advertising industry
Target Market
National and International Advertising Agencies
Radio Industry (International News Channels)
TV (News Channels)
Brand & Positioning
SWOT Analysis
Strengths
What I Believe What People Think
-Born to work
-Hard working
-Leadership Qualities
-Good sense of humor
-Initiator
-Professional
-Dedicated
-Faisalabadi
-Aggressive
-Smooth Talking
-Adaptability
-Perfectionist
-Creative Writer
-Self Reliance
-Learner
-Consistent Performer
-Trustworthy
-Quick Learner
-Responsible
-Solution provider
-Establishing credibility through work
-Good Coordination
Weaknesses
What I Believe What People Think
-Over Conscious -Moustaches
-Over Confident -Sensitive
-Aggressive -Easy to Persuade
-Emotional -Lack Brand Loyalty
-Short Tempered -Unpredictable
-Depressive (At Times)
-Always ready to trust others
-Overly Kind
Opportunities and Threats
Opportunities Threats
-To grow within the very organization
-Less exposure
to the top level -Poor knowledge about the
-Business opportunities within this
market
industry -Poor network in advertising
-With hands on experience of Sales, industry
opportunity to excel in Media and -Working in two sectors
Account Management
-Make the use of Synergy’s specialized
units in marketing, PR and branding
while designing multifaceted solutions
under one roof
Goal of Life
To be an improved human being as it reflects in our
professional lives
Requirements Vs “Malhaar”
Requirements Offers
-Sense of Responsibility -Multi-dimensional work ability
-Loyalty -Creativity
-Work through logics -Involvement
-Creativity -Execution
-Multi Tasking -Ready to work in any
circumstances
-Positive Attitude
-Serious and positive attitude
-Hard and smart work
toward jobs
-Leadership Qualities
-24/7 availability
-Team Player
-Untiring behavior
-Passion and commitment
Agency and Brand Alignment
Strongest Agency Desire Strongest Brand Offering
Productivity Man At Work
Brand Essence
“One Stop Shop”
Suggested Brand Name
Creative Positioning Statement
“Swangi”
“The Face of Possibilities”
