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Purposive Communication: An Introduction

This document describes a course on communication that develops students' communicative competence through multimodal tasks. The course focuses on writing, speaking, and presenting to different audiences for various purposes. It aims to enhance cultural and intercultural awareness. Key learning outcomes include describing communication elements and functions, conveying ideas through presentations, evaluating multimodal texts critically, and appreciating audience and context. The document emphasizes that communication is important for being good citizens and productive members of society, as the ability to communicate effectively is necessary for leadership, teamwork, and conveying vision.

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KC Panaligan
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510 views8 pages

Purposive Communication: An Introduction

This document describes a course on communication that develops students' communicative competence through multimodal tasks. The course focuses on writing, speaking, and presenting to different audiences for various purposes. It aims to enhance cultural and intercultural awareness. Key learning outcomes include describing communication elements and functions, conveying ideas through presentations, evaluating multimodal texts critically, and appreciating audience and context. The document emphasizes that communication is important for being good citizens and productive members of society, as the ability to communicate effectively is necessary for leadership, teamwork, and conveying vision.

Uploaded by

KC Panaligan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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1

COURSE five skills of communication

DESCRIPTION
criteria for effective communication
- About writing, speaking, and
presenting to different audiences for
various purposes
- A three-unit course that develops
students’ communicative
competence and enhances their
cultural and intercultural awareness
through multimodal tasks that
provide them opportunities to tools for critical
communicate effectively and evaluation
appropriately to a multicultural power of language
audience in a local or global context. impact of images
conveying messages
responsibly 2
LEARNING
OUTCOMES

KNOWLEDGE SKILLS VALUES

Describe the nature, elements, Convey ideas through oral, Adopt cultural and multicultural
and functions of verbal and non- audio-visual, and/or web-based awareness and sensitivity
verbal communication presentations
Appreciate the differences of the
Explain the effects of cultural and Create clear, coherent, and varieties of spoken and written
global issues effective communication language
materials
Determine what is culturally Adopt awareness of audience and
appropriate Present ideas persuasively context

Evaluate multimodal texts Write and present academic Appreciate the impact of
critically papers communication

Summarize the principles of .


academic text structure. 3
WHY IS COMMUNICATION IMPORTANT?

Why should we study it?

WHY SHOULD IT BE
CONSIDERED ESSENTIAL IN
BEING GOOD AND
PRODUCTIVE CITIZENS?

4
“The art of
communication is the
language of
leadership.”
James Humes

5
The art of one’s
communication reflects
the art of one’s thinking.

6 6
To construct ideas and bring people to
believe in one’s vision, it is important to be
able to communicate in an effective and
articulate manner.
To lead nations and corporations,
to work smoothly as a team,
to communicate a vision,
one needs to communicate
purposely in today’s society.
7
Uychoco, M. T. (2018). Communication for society
purposive communication. Metro Manila: Rex
Book Store.

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