CHAPTER 6
Strategic Approaches to
Improving Ethical Behavior
Chapter Objectives
• To provide an overview of the need for an
organizational ethics program
• To consider crucial keys to development of an
effective ethics program
• To examine effective implementation of an
ethics program
The Need for
Organizational Ethics Programs
• Organizations are held accountable for the
conduct of their employees.
• Organizations can create unethical corporate
cultures.
• Stakeholders demand greater ethical and
social responsibility.
Codes of Conduct
Formal statements that describe what an
organization expects of its employees
Developing and
Implementing a Code of Ethics
• Consider areas of risk and state values as well as necessary
conduct.
• Identify values that specifically address current
ethical issues.
• Consider values that link the organization to a stakeholder
orientation.
• Make the code understandable by providing
examples that reflect values.
• Communicate the code frequently in language employees can
understand.
• Revise the code each year.
Ethics Officers
• Assess organizational needs and risks
• Develop and distribute the code of ethics
• Conduct ethics training programs
• Establish and maintain a confidential system to
respond to ethics questions
• Make certain the company is in compliance with
government regulation
• Monitor and audit ethics conduct
• Take action when there is a code violation
• Review and update the code
Ethics Training and Communication
• Educates employees about the firm’s policies,
expectations, relevant laws and regulations,
and general social standards
• Makes employees aware of available
resources, support systems, and personnel
who can assist with ethics and legal advice
• Can empower employees
Training and
Communication Initiatives
• Should reflect the unique characteristics of
an organization
• Must operate with a strong foundation
• Are more effective if employees engage
in exercises that involve solving ethical
dilemmas that relate to their job
Establishing Systems to Monitor
and Enforce Ethical Standards
• Help or assistance lines
• Observation and feedback
• Whistle-blowing
Questions to Ask Before
Engaging in External Whistle-blowing
• Have I exhausted internal anonymous reporting opportunities
within the organization?
• Have I examined company policies and codes that outline
acceptable behavior and violations of standards?
• Is this a personal issue that should be resolved through other
means?
• Can I manage the stress that may evolve from exposing
potential wrongdoing in the organization?
• Can I deal with the consequences of resolving an ethical or
legal conflict within the organization?
Continuous Improvement
of the Ethics Program
• Putting strategies into action
• Translating a plan of action into operational
terms and monitoring, controlling, and
improving organizational performance
Implementing
Organizational Ethics Programs
• Role of leadership
– Transformational leaders
– Transactional leaders
Leaders influence Corporate Culture
• Organizational leaders use their power and
influence to shape corporate culture. Power
refers to the influence that leaders have over
the behavior and decisions of subordinates.
Five Power Bases
• Reward power
• Coercive power
• Legitimate power
• Expert power
• Referent power
Variation in Employee Conduct
• Because people are culturally diverse and
have different values, they interpret
situations differently and will vary in the
ethical decisions they make on the same
ethical issue.