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Digital Marketing Ashutosh

Digital marketing involves online activities to build customer relationships and facilitate the exchange of ideas, products, and services between parties. It can include SEO, SMM, SEM, and PPC. The presentation discusses the objectives, benefits, tools, and areas of digital marketing. Key areas covered include search engine optimization, social media optimization, search engine marketing, social media marketing, and pay-per-click advertising. The conclusion emphasizes connecting with users as an important aspect of effective digital marketing.

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Ashutosh Singh
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149 views13 pages

Digital Marketing Ashutosh

Digital marketing involves online activities to build customer relationships and facilitate the exchange of ideas, products, and services between parties. It can include SEO, SMM, SEM, and PPC. The presentation discusses the objectives, benefits, tools, and areas of digital marketing. Key areas covered include search engine optimization, social media optimization, search engine marketing, social media marketing, and pay-per-click advertising. The conclusion emphasizes connecting with users as an important aspect of effective digital marketing.

Uploaded by

Ashutosh Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presented By:- Ashutosh Ujjawal

MUR1500279
BBA-MBA
DEFINITION
 “Digital marketing” is the process of building and
maintaining customer relationships through online
activities to facilitate the exchange of ideas, products
and services that satisfy the goal of both parties.
BENEFITS OF DIGITAL MARKETING
OBJECTIVE
 Reach the right audience
 Engage with your audience
 Motivate your audience to take your action
 Maximize return on investment(ROI)
DIGITAL MARKETING CONSIST OF
The Top 10 Best Digital Marketing
Tools in 2019
 Hubspot
 Ahrefs
 Proof
 Survey Anyplace
 Yoast
 Slack
 Trello
 Canva Business
 Google Adwords
 Google Analytics
DIGITAL MARKETING AREAS
 SEO (Search Engine Optimization)
 SMO (Social Media Optimization)
 SEM (Search Engine Marketing)
 SMM(Social Media Marketing)
WHAT IS SEO
 Whenever you enter a query in a search engine and hit
'enter' you get a list of web results that contain that
query term. Users normally tend to visit websites that
are at the top of this list as they perceive those to be
more relevant to the query. If you have ever wondered
why some of these websites rank better than the others
then you must know that it is because of a powerful
web marketing technique called Search Engine
Optimization (SEO).
PPC(PAY PER CLICK)
 What is PPC (pay-per-click) marketing? Pay-per-click
marketing is a way of using search engine advertising
to generate clicks to your website, rather than
“earning” those clicks organically
WHAT IS SMM
 Social media marketing (SMM) is a form of Internet
marketing that utilizes social networking websites
as a marketing tool. The goal of SMM is to produce
content that users will share with their social network
to help a company increase brand exposure and
broaden customer reach.
Benefits of Online Marketing over
Offline Marketing
 High return on investment (ROI) through Online
Marketing.
 Target only most interesting audience, pay only
 You can start without spending with small amount.
 Advertising your products on specific hours, time or
day bases.
 Fully Controlled as per your location, budget and
time.
CONCLUSION
 The study started with the aim to analyze the different
issues related to the digital marketing. Based on the
discussion it has been found that in case of the digital
marketing the most important aspect is to connect
with the users. The ladder of engagement has shown
the approaches to attach with the customers.

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