This document provides a 3x3 SWOT analysis for an organization. The strengths include a simple user friendly platform, an aggressive marketing strategy, and providing different deals to customers. The weaknesses are high competition, changing consumer preferences, and needing more expansion. Opportunities include a growing market segment, technological advancements, and adopting smartphones. Threats are new market entrants and existing competitors.
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This document provides a 3x3 SWOT analysis for an organization. The strengths include a simple user friendly platform, an aggressive marketing strategy, and providing different deals to customers. The weaknesses are high competition, changing consumer preferences, and needing more expansion. Opportunities include a growing market segment, technological advancements, and adopting smartphones. Threats are new market entrants and existing competitors.
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STRENGTHS (+) WEAKNESSES (–)
INTERNAL
• Simple and user friendly platform
FACTORS
• Aggressive marketing strategy • High Competition
• Different variety of deals provided to the • Change in preference of the consumers customers • Still lot of expansion required • Evergreen Industry • Word of mouth and Facebook check- • Focused approach ins
OPPORTUNITIES (+) THREATS (–)
EXTERNAL
• FACTORS
• Growing marketing segment New entrants in the market
• Technological advancements • Already existing competitors • Creating a community • Adoption of the internet and smartphones