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Innovation
SHOULD YOU GET CREATIVE?
Innovative ideas can deliver powerful
There is both promise and peril in making use of performances; but nothing beats the
human-to-human connection of just
new, innovative ideas in your talk .
speaking. Ultimately, the substance
matters more than the presentation
style.
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Law Professor Lawrence
Lessig’s innovation
Lessig PowerPoint on steroids
Memorable if you can make it work
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method. In Lessing’s talks every sentence, even
every significant word, is
accompanied by a new visual.
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Live example
After telling a story,
bringing a live person
on stage adds
impact.
Surprise
guests. Real
contribution
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This only works of
the guest really adds
value to the talk.
Professor Herr
He talked about the
bionic leg he had
invented; then
brought a young
woman onstage who
danced in public on
her new leg
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Virtual
presenters.
01. Technology allows for innovations in talk
styles.
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02. Some TED talks have been delivered by
speakers who were not physically present—
even not in the same country.
03. Thanks to the power of the internet, a talk
does not have to be delivered in front of a live
audience.
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The idea is the
focus.
#01 INNOVATION IS NOT FOR EVERYONE
There is nothing wrong with delivering a talk that
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just uses slides and your words to get the idea
across.
Strengths Weaknesses
#02 HUMAN ATTENTION IS FRAGILE
We are easily distracted. If you do incorporate
something innovative in your talk, make sure it
doesn’t destroy that attention.
Strengths Weaknesses
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Essential.
Learning to present your ideas live to other
humans is an essential skill.
The skill of
speaking 6
New ideas.
The TED short talk format exposes people to
new ideas.
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Connects
02
The power of Ideas connect us all
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the short talk Invigorates
03
Ideas are always invigorating
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Web of ideas
The TED talk format gives us all
access to a connected web of ideas
All knowledge
is connected.
For everyone
Anyone can find something
interesting or challenging through 8
TED talks
Endless
We will never run out of interesting
ideas to talk about.
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NO MORE SUBJECT SPECIALIZATION
The old, industrial economy required people to
develop expertise in specific subjects.
KNOWLEDGE-BASED ECONOMY
The
In the new economy computers can take over
the repetitive, specialist tasks.
economy is 9
MORE EXPLORATION
changing.
Humans increasingly are free to explore the
world of ideas
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Today’s
world needs
knowledge
that is
contextual
and creative
More creative! The world of
TED. 10
System-level
Strategic
Connected
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We must learn
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from each other.
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Public
speaking
skills will
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matter even
more in the
future
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The power of
talking.
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t LIVE CONNECTION
Sharing your ideas directly with others
L LEARNING
The short-talk format allows us to learn from
each other.
6 GROWING
Shared ideas help us all to grow as people.
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Technological change has given all of us
the power to connect with each other. It’s
a revolution in public speaking that is
A recipe for
open to everyone.
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learning.
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The origins of TED .
Marketing
Plan
Technology
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Entertainment
Design
Started in 1984
A conference bringing together
people from three fields
Founders Ricky Wurman and
Harry Marks believed the three
fields were increasingly
converging.
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The rise of CD-ROM-
fueled multimedia
Multimedia was TED started to grow
the spark
Information architecture: making
obscure knowledge accessible
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Ricky pushed speakers to find the
interesting angle on their idea,
that people outside their field
would find interesting
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The rise of CD-ROM-
fueled multimedia
TED started to grow
TED really took
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Information architecture: making
off in the 1990s.
obscure knowledge accessible
Ricky pushed speakers to find the
interesting angle on their idea,
that people outside their field
would find interesting
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TED and YouTube
In 2005 a quirky little online site called YouTube was launched. In 2006 we
debuted a handful of TED talks on our website. Interest in TED exploded.
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#
125 million.
Today, TED talks are viewed online 125
million times every month.
TED is a global
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enterprise.
I
Reaching a million.
There are a thousand TED speakers who
have each reached an audience of a million
or more people, with just one talk
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Under license
Independent
Speakers can find one that is
Local
TEDx events. 20
Global
In 150 countries
Growing
Over 3,000 a year
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These clubs allow kids the chance
The revolution to work with their teachers to give
their own TED talks.
in public
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speaking is for
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everyone.
This platform allows anyone to
upload their own TED-like talk onto
our site.
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Public
speaking
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can have a Option one Option two
downside. Negative Positive
Stir Up Anger Inspire Connection
The demagogue can use a speech The thought leader uses a speech
to stir up hatred and create to build connections, to show the
division and resentment bigger picture and build a better
world
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The secret of
happiness. 23
PASSION INSPIRATION CONNECTION
P Pursue an idea that is bigger than you. That is how
you will find something worth saying.
I Develop your passion to give the world an
inspirational idea that sparks a thousand
C We are physically connected one to another as
never before; which means that we can share our
conversations. best ideas with each other as never before.
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