MULTIMEDIA
AND ICT
PREPARED BY: FRANCIS R. PALARCA
EMPOWERMENT TECHNOLOGIES
OUTLINE
Introduction to Multimedia
Elements of Multimedia
Categories of Multimedia
Types of Multimedia
Applications of Embedded Multimedia
What is Multimedia?
MULTIMEDIA
Derived from the word “Multi” and “Media”
– Multi
• Many, Multiple
– Media
• Distribution tool & information presentation – text, graphic,
voice, images, music and etc.
MULTIMEDIA
Definition of Multimedia
• Multimedia is a combination of text, graphic, sound, animation, and
video.
• Delivered interactively to the user by electronic or digitally manipulated
means.
GRAPHIC
TEXT
VIDEO
AUDIO
ANIMATION
Elements of Multimedia
GRAPHIC
TEXT
TEXT
VIDEO
AUDIO
ANIMATION
A broad term for something that contains words to express something.
Text is the most basic element of multimedia.
A good choice of words could help convey the intended message to the
users (keywords).
Used in contents, menus, navigational buttons
TEXT
Elements of Multimedia
GRAPHIC
TEXT
GRAPHIC
VIDEO
AUDIO
ANIMATION
Two-dimensional figure or illustration.
Could be produced manually or by computer graphics
technology.
Used in multimedia to show more clearly what a particular
information is all about.
GRAPHIC
Elements of Multimedia
GRAPHIC
TEXT
AUDIO
VIDEO
AUDIO
ANIMATION
Produced by vibration, as perceived by the sense of hearing.
In multimedia, audio could come in the form of speech, sound
effects and also music score.
Elements of Multimedia
GRAPHIC
TEXT
ANIMATION
VIDEO
AUDIO
ANIMATION
The illusion of motion created by the consecutive display of images of
static elements.
Animation is used to further enhance the experience of the user to
further understand the information conveyed to them.
ANIMATION
Elements of Multimedia
GRAPHIC
TEXT
VIDEO
VIDEO
AUDIO
ANIMATION
Technology of capturing, recording, processing, transmitting, and
reconstructing moving pictures.
Video is more towards photo realistic image sequence / live recording as
in comparison to animation.
Video also takes a lot of storage space.
VIDEO
Interactive Multimedia
When the user is given the option of controlling the elements.
Hypermedia – it refers to as a combination of hypertext, graphics, audio,
video, (linked elements) and interactivity culminating in a complete,
non-linear computer-based experience.
Example
Categories of Multimedia
• Multimedia can be categorized by the manner of interaction with the
viewers or audience towards it.
• Linear – This is a multimedia type wherein the flow of the content is
predetermined by the creator.
• Non-linear – This is a multimedia type that uses navigation
components to provide the users freedom to move around the
application.
Linear VS Non-Linear
LINEAR
• A Multimedia Project is identified as Linear when:
– It is not interactive
– User have no control over the content that is being showed to them.
• Example:
– A movie
– A non-interactive lecture / demo show
Linear VS Non-Linear
NON-LINEAR
• A Multimedia Project is identified as Non-Linear when:
– It is interactive
– Users have control over the content that is being showed to
them.
– Users are given navigational control
• Example:
– Games
– Courseware
– Interactive CD
Authoring Tools
• Use to merge multimedia elements (text, audio, graphic, animation,
video) into a project.
• Designed to manage individual multimedia elements and provide
user interaction.
Authoring Tools
• Example:
– Power
Director
– Adobe Flash
– Microsoft
Power Point
Types of Multimedia
• A multimedia can take different forms and manner of
representations.
Multimedia Games and Simulations
Multimedia Presentations
Multimedia Navigation
Multimedia Games and Simulations
• Presented to the audience by initiating a real-life information
source to its digital environment equivalent.
• The users can freely explore the environment to search for
the information they need.
Multimedia Presentations
• The information is navigated in a sequence of slideshows and uses an
application software.
Multimedia Navigation
This type of multimedia uses different graphical elements and is
linked to different pages.
Web elements such as buttons and links are incorporated.
Applications of Embedded
Multimedia
• There are a number of fields where multimedia
could be of use.
• Examples are:
– Business
– Education
– Entertainment
– Home
– Public Places
Applications of Embedded
Multimedia
• Business
– Use and Applications
• Sales / Marketing Presentation
• Advertisement
• Staff Training Application
• Company Kiosk
Applications of Embedded
Multimedia
• Education
– Use and Applications
• Courseware / Simulations
• E-Learning / Distance Learning
• Information Searching
Applications of Embedded
Multimedia
• Entertainment
– Use and Applications
• Games (Leisure / Educational)
• Movies
• Video on Demand
–Online
Applications of Embedded
Multimedia
• Home
– Use and Applications
• Smart TV’s/IPTV
• Games
Applications of Embedded
Multimedia
• Public Places
– Use and Applications
• Information Kiosk
• Smart Cards, Security
CONCLUSION
The fast evolution in the field of multimedia will
simplify the user work to a large level by providing
more interactive means to perform task.
PERFORMANCE TASK
GROUP WORK
PERFORMANCE TASK NO. 2
VIDEO COMMERCIAL
• A video commercial is created to promote the company’s product or
product line.
• The requirement of the task is to produce a video commercial in line
with the proposed business with a minimum of one (1) minute and a
maximum of three (3) minutes.
• Your commercial will have narration and music that flows with your
video.
• Use your time wisely so that you are not scrambling at the last minute
to get everything done.
• Please include credits with copyright information if it pertains to your
project.
PERFORMANCE TASK NO. 2
VIDEO COMMERCIAL
• Your output will be evaluated based on the following
criteria listed below.
– Content – 100 Points
– Presentation – 140 Points
– Deductions
Total Points: 240 Points
PERFORMANCE TASK NO. 2
VIDEO COMMERCIAL
Date of Submission and Presentation
will be on
MARCH 13, 2019 (WEDNESDAY)
