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Food Delivery Through Mobile App - India (A Case Study)

The document discusses the online food delivery market in India. It is worth over $12.5 billion and online delivery contributes over 7% to this market. Major players include fully integrated restaurants that deliver their own food, aggregators that connect customers to restaurants, and delivery apps that offer their own logistics services. The business model involves restaurants paying delivery apps, who provide user-friendly interfaces to help customers discover restaurants. Data analytics and marketing are important to their success. Key challenges are maintaining customer loyalty and coping with increasing volumes as the market grows.

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Niraj Singh
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562 views11 pages

Food Delivery Through Mobile App - India (A Case Study)

The document discusses the online food delivery market in India. It is worth over $12.5 billion and online delivery contributes over 7% to this market. Major players include fully integrated restaurants that deliver their own food, aggregators that connect customers to restaurants, and delivery apps that offer their own logistics services. The business model involves restaurants paying delivery apps, who provide user-friendly interfaces to help customers discover restaurants. Data analytics and marketing are important to their success. Key challenges are maintaining customer loyalty and coping with increasing volumes as the market grows.

Uploaded by

Niraj Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CASE STYDY ON ONLINE FOOD

DELIVERY APP

A Case Study
By: PAYAL CHETTRI
Introduction

 Food delivery market in India is worth over 12.5 billion USD,


 Online food delivery is contributing more than 7% to this market. More than
50,000 restaurants in India provides home delivery, this indicates a very high
potential and untapped market in online food delivery space.
 Players in the industry broadly classified into three categories:
 Fully integrated: Those who process food and delivers (Dominos, McD, Pizza
Hut, KFC, Wow Momo etc.)
 Aggregators: An aggregator serves as middleman between customer and
restaurants. It accepts orders from users and transmits them to a restaurant.
The restaurant takes care of the dispatch (Ex: Burrp, Dineout, etc.)
 New Delivery App : A new delivery app, in turn, has its own logistic service
and offers delivery for the restaurants that do not have their own couriers.
In short, it provides information about food for customers and function as an
order generating channel for restaurants (Ex: Swiggy, Zomato, FoodPanda,
Uber Eats etc.)
Mission
Mission is to ensure nobody has a bad meal 

 Helping people discover places around them


 Building amazing experiences around dining
 Enabling restaurants to create experiences
Business Model

 Restaurant Pays Delivery App


 Users views restaurant
 More customers for the restaurants
 Asset Light Business Model
 Simple and User friendly interface
 Aggressive and Innovative Marketing strategy
 Data Analytics
Features of app
 Detects location of app user automatically.
 User can choose from more than 4000 restaurants.
 Saves the order history and addresses.
 Customer support team available online (Phone, Email and Chats)
 No extra fees charged.
Reasons behind success

 First mover advantage


 Strong Platform
 Efficient employees
 Investment in new and advanced technology
 Good rating mechanism and social platform
 Globalization strategy
Revenue Model
 Restaurant Advertising
 Event Advertising
 Ticket Sales
 Consulting Services
 Online food Ordering
 Subscription/Membership
 Data Analytics
Key challenges

 Wavering customer loyalty


 Not keeping the price model predictable
 Arrival of biggies
 Dilemma over Logistics
 Inconsistent Quality
 Inefficiency to cope with volumes
 Unreliability in delivery & logistics staff
How to improve Online Food Delivery

 Well-designed app for menu / online menu


 App is Optimized for Mobile and web
 Review Delivery Area
 Consider Delivery Hours
 Review Marketing Materials
 Do Something Different to Stand Out
 Have a standardized delivery procedure
 Social Media Connection to target the Customers You Want
 Point to Point Delivery model
Conclusions
 Online Food Delivery Market has a huge potential to grow in India
 The customers comfort is simply the primary objective
 Utilization of digital food ordering system attract the users attention who can
see and choose food menu
 Integrating food delivery app is the simplest, cheap and helpful way for a
Restaurant business owner.
 The changing urban life of the normal Indian is sufficiently ideal for the
Online food delivery models to grow in India
 Organizations who keep their offer and their image dynamic in Customer’s
mind will take the greatest share of the Indian online food delivery market
Good Food is Good Mood,
Bon Appetit!!!!

THANK YOU!!

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