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ZTBL Presentation

The document outlines the vision, mission, introduction, core services, marketing strategies, communication strategies, problems, and solutions of Zarai Taraqiati Bank Limited (ZTBL). The vision is to serve farmers' needs through competitive financial products and services. The mission is to promote economic growth and career development by enhancing access to sustainable financing and services for agriculture. ZTBL plays a key role in agriculture financing in Pakistan by serving over 400,000 small farmers annually.

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Ayesha Bareen.
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238 views12 pages

ZTBL Presentation

The document outlines the vision, mission, introduction, core services, marketing strategies, communication strategies, problems, and solutions of Zarai Taraqiati Bank Limited (ZTBL). The vision is to serve farmers' needs through competitive financial products and services. The mission is to promote economic growth and career development by enhancing access to sustainable financing and services for agriculture. ZTBL plays a key role in agriculture financing in Pakistan by serving over 400,000 small farmers annually.

Uploaded by

Ayesha Bareen.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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VISION: MISSION:

Dedicated to serve the needs To play effective role in the


of the farming community, promotion of economic growth, by
by delivering financial enhancing the availability of credit
products and technical to the agriculture sector, through
services on a competitive reliable access to sustainable
and sustainable basis, in a financing, special lending
convenient, efficient and programs, technical assistance, and
professional manner, other products & services, and to
leading to success of the promote career development
Bank and the farmers. opportunities for increasing
professionalism and technical
proficiencies of employees.
INTRODUCTION:
Pakistan is a country which depends more than 66%
on agriculture.
In 1961, Agriculture development bank of Pakistan
was established which was turned into ZTBL in 2002.
ZTBL is playing its due role in agriculture growth by
serving financing needs of about
400,000/-small farmers per annum. During last four
years, ZTBL has enhanced its
agriculture loan portfolio by over Rs.45 billion while
generating financial resources
through deposit mobilization of over Rs.70 billion.
CORE SERVICES:
 Home Remittances
 Locker Facility
 Bank Accounts
 Utility Bills
 Agriculture Loans like Kissan Dost Scheme (KDS),
Sada Bahar Scheme (SBS) and Government of Punjab
mark-up free Agri. E-Credit Scheme.
 Development Loan Schemes like Warehouse Receipt
Financing Scheme, Khawateen Rozgar Scheme,
Asan Qarza Scheme, Rural Development Scheme for AJK
etc.
MARKETING:
A process by which individuals and organizations get what they need and
want through generating and exchanging value with others.

Purpose of Marketing:

• Promotion of business.
• To get recognition and attention.
• Strong customer relationship.
• Assure availability and accessibility
of product or service to market.
EFFECTIVE MARKETING STRATEGIES
 Advertising
 Direct selling
 Word of mouth marketing
 B2B marketing
 Promotional marketing
ZTBL MARKETING STRATEGIES

1. What are your different strategies to attract and engage more customers?

2. What is your targeted market?


3. What is your most effective advertisement method?

4. Do you think social media can promote your company well?


COMMUNICATION:
Communication is simply the act of transferring information
from one person, place or group to another.
Types of communication:
• Verbal communication.
Listening
Speaking
• Non verbal communication.
Body language
Facial expressions
ZTBL Communication Strategies
Verbal communication is practiced by:
• Notice boards
• Meetings
• Emails, reports and published materials

Non verbal communication is practiced by:


• Tone of voice
• Facial expressions
• Body language

Informal communication at ZTBL.


PROBLEMS:
• Less markup

• Inefficiency of employees

• Loan facility

• No supervision of first-line management

• Lack of social media promotion

• Lack of technological advancement


SOLUTIONS:
• Should charge more markup

• Employees training

• Loan providing scheme

• Supervision

• Promotion through social media apps

• Improvement of their technological skills


THANK YOU

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