C and S Cosmetics
BUSINESS PLAN PRESENTATION-CARRON AND SCOTT
Business Concept
We are an online cosmetics and skin care
retailer geared to women and men of all
ages.
“ Our mission is to make C and S the
preferred source for organic based
cosmetics and skin care by delivering
outstanding value and selection, and
providing extraordinary customer
service
”
Market Summary
Worldwide cosmetic industry sales reach about $170 billion per year.
~$40 billion in the Americas, ~$60 billion in Europe, ~$60 billion in
Australia & Asia, and another $10 billion in Africa. The Western world
spends a bit more per person but India and Asia are quickly
catching up.
There are 5 primary segments. Sales are distributed as such:
1. Hair Care – 20%
2. Skin Care – 27%
3. Fragrance – 10%
4. Make-up – 20%
5. Other – 23%
Opportunities
We will offer products of high quality at a lower price than the
major players in the industry. We will develop a strong
international customer base using unique advertising across all
markets.
We will establish a brand loyalty with our clientele and have
“customers for life”
We will advertise to men as we see this as an area with unlimited
potential.
Competition
We know we face major competition. Unilever,
Proctor & Gamble, Revlon, Maybelline, L’Oreal,
Clinique, and the list goes on and on.
Along with these manufacturers we also
understand that there hundreds of websites
dedicated to selling cosmetics.
Goals and Objectives
By 2017 we will have a minimum of 5% share of the domestic market
and a 7% share of the international markets.
We will achieve this through aggressive marketing and exceptional
product standards and customer service. We will develop new
products and lines based on customer input and market
opportunities.
The C and S brand will be an industry leader and innovator and will
expand accordingly.
The Team
CEO Carron Cutler has years of experience selling skin care and
cosmetics. She has developed a strong client base through
unprecedented customer service.
CFO Scott Nunez has 5+ years of internet retail experience and has
built companies from the ground up. His years at .com retailers have
given him a strong foundation for this enterprise.
Both Carron and Scott bring a team of experienced professionals
with a passion and commitment to excellence.
The Team
[Carron Cutler]
President, CEO
[Scott Nunez] [Toots Hibbert]
CFO Vice President
[Beres [Everton
[Capleton]
Hammond] Blender]
Manager
Manager Manager
Resource Requirements
The following resources will be the responsibility of manager Beres
Hammond and his team: Personnel, Technology. He will oversee all
aspects of the website.
CEO Cutler and CFO Nunez will be responsible for Finances,
Distribution, Promotion, Services.
The initial capital will be paid by the CEO and CFO.
We will ship domestically and internationally using FedEx, UPS, USPS,
DHL.
Toots Hibbert will be the manager of services and he and his team
will interact with customers through email and the phone.
Financial Plan
Risks and Rewards
Risk here is great, in such a competitive industry, it is possible to fall
short of projected goals or even go belly up.
With great risk can come great reward. If we aggressively advertise,
especially internationally, we can make a niche for ourselves and
have substantial prosperity. By providing quality products and great
customer service we can experience growth and financial gain.
Key Issues
Near term
We must get the site up and running. We need to add products
frequently to offer a wide selection of products. We must advertise
relentlessly to get our brand out there.
Long term
We need to think about potential growth and consider housing a
potentially large inventory. We also need look into employee benefit
programs and make sure we are carrying enough insurance for the
business.
Growth and expansion could necessitate the need for outside
capital investment.
Appendix
"What Are the Startup Costs for a Cosmetic Business?" Chemists
Corner â€.” N.p., 23 Apr. 2012. Web. 07 Nov. 2012.
http://chemistscorner.com/
"Purchasing Makeup Online Vs Retail: Pros and Cons." Yahoo! Voices
- Voices.yahoo.com. N.p., 5 Feb. 2010. Web. 07 Nov. 2012.
<http://voices.yahoo.com/>
