Chester L.

Karass
President, World’s largest negotiating
training and consulting company
“In business as in life, you don’t
always get what you deserve, you
get what you negotiate for”
 Marie Curie

“Nothing in life is to be
feared, it is only to be
understood”
 ARISTOTLE AND OTHERS
“We are what we repeatedly do; excellence then
is not an act, it is habit”

Sow a thought, reap an action

Sow an action, reap a habit
Sow a habit, reap a character
Sow a character and reap a destiny
- Budhist philosophy
 Faith in ability to achieve

• I can do it
• I am responsible
• I am self-reliant
• I can choose
 The Entrepreneurs’ Statement of Faith

• I do not choose to be a Common Man or Woman

• It is my right to be uncommon if I can.
• I seek opportunity-not security.
• I want to take calculated risks,
• To dream and to build,
• To fail and to succeed,
• I prefer the challenges of life to the guaranteed existence.
• I will not trade my dignity for a handout.
• I will not cower before any master
• Nor bend to any threat, but to be a true partner in building my home, Ghana and
Africa.
• It is my heritage to stand firm,
• Humble yet unafraid, to think and to act for myself,
• To create wealth and enjoy the benefits of my creations,
• This, with God’s help I can do,
• All this is what it means to be an.....ENTREPRENEUR.
 DESIRE AND PLANS
Everything that man creates or acquires
begins in the form od DESIRE, desire is
taken on the first lap of its journey, from
the abstract to the concrete, into the
workshop of the IMAGINATION, where
PLANS for its transition are created and
and organized.
 BUILDING PLANS
• Ally yourself with a group of as many people
as you may need
• Decide what advantages and benefits you may
offer in return for cooperation
• Arrange to meet regularly with group
members
• Maintain perfect harmony with group
members
 HABIT
• Be proactive
• Begin with the end in mind
• Put first things first
• Think win-win
• Seek first to understand, then to be
understood
• Synergize – creative cooperation
• Sharpen the jaw
 10 Major Attributes of Leadership
• Unwavering courage
• Self control
• A keen sense of justice
• Definiteness of decision
• Definiteness of plans
• The habit of doing more
• A pleasing personality
• Sympathy and understanding
• Mastery in detail
• Willingness to assume full responsibility
• Cooperation
 Causes of Failure in Leadership
• Inability to organize details
• Unwillingness to render humble service
• Expectation of pay for what one knows instead of
what one does with what one knows
• Fear of competition from followers
• Lack of imagination
• Selfishness
• Disloyalty
• Emphasis of “authority” and title
 Three dimensions of entrepreneurship

1. Entreprenuership as a process
• Entreprenuership is the process of creating something new of
value by devoting the necessary time and effort, assuming the
accompanying financial, psychic and social risks, and receiving
the resulting reward of monetary and personal satisfaction
and independence (Hisrich and Peters, 2002)
• Entreprenuership is the process by which individuals – either
on their own or inside organisations – pursue opportunities
without regard to the resources they currently control
(Stevenson and Jarrillo, 1990)
 Three dimensions of entrepreneurship
2. Entrepreneurship as Behaviours
• Entrepreneurship is a way of thinking, reasoning and acting that is
opportunity based, holistic in approach and leadership balanced.
(Timmons and Spinelli, 2004)
• Entrepreneurs are specialists who use judgement to deal with novel and
complex problems (Cassons, 1982)
• Entrepreneurship is the manifest ability and willingness of individuals, on
their own, in teams, within and outside existing organisations, to perceive
and create new economic opportunities ( new products, new production
methods, new organisational schemes, and new product-market
combinations) and to introduce their ideas in the market, in the face of
uncertainty and other obstacles, by making decisions on location, form
and the use of resources and institutions (Wennekers and Thurik, 1999)
 Three dimensions of entrepreneurship

3. Entrepreneurship as Outcomes
Outcomes are usually understood in terms of new products and
services, innovation, new ventures, and or the creation of
value for society e.g.:
• Entrepreneurship is the introduction of new economic activity
that leads to change in the market place (Simons in
Sarasvathy, 1999)
• Entrepreneurship is the creation of new organisations
(Gartner, 1988)
• Entrepreneurship results in the creation, enhancement,
realization and renewal of value not just for the owner but for
all participants and stakeholders (Timmons and Spinelli, 2004)
 Success stories
Larry Page and Sergey Brin - Google
Larry Page, the son of Michigan State University computer science professor
love of computers began at age six. While following in his father's footsteps in
academics, he became an honors graduate from the University of Michigan,
where he earned a bachelor of science degree in engineering, with a
concentration on computer engineering.
Sergey Brin, a native of Moscow, received a bachelor of science degree with
honors in mathematics and computer science from the University of
Maryland at College Park. It was at Stanford where he and Larry Page met and
worked on the project that became Google. Together they founded Google
Inc. in 1998. Today, Google is one of the most financially successful companies
in the world. Google is also one of the most innovative companies in the
world expanding it’s reach into many industries from google maps to google
cell phones.
 Gordon Moore - Intel
Gordon E. Moore is currently Chairman Emeritus of Intel
Corporation. Moore co-founded Intel in 1968, serving initially as
Executive Vice President. Moore is widely known for "Moore's
Law," in which in 1965 he predicted that the number of
transistors the industry would be able to place on a computer
chip would double every year. In 1975, he updated his prediction
to once every two years. While originally intended as a rule of
thumb in 1965, it has become the guiding principle for the
industry to deliver ever-more-powerful semiconductor chips at
proportionate decreases in cost. Today his computer chips are
used in computers all over the world.
 Bill Gates – Microsof
Bill Gates discovered his interest in software and
began programming computers at age 13. He is the
chief software architect of Microsoft Corporation, the
worldwide leader in software, services and solutions
that help people and businesses realize their full
potential. Microsoft had revenues of US$36.84 billion
for the fiscal year ending June 2004, and employs
more than 55,000 people in 85 countries and regions.
He donates rigorously to charities all around the
world.
 Steve Jobs and Steve Wozniak
Apple Computers
Steve got interested in science and technology around 4th grade after reading
a book about this young guy who was an engineer who could design anything,
and he owned his own company, and he would entrap aliens, and build
submarines, and have projects all over the world. Steve would later create the
first personal computer in 1977. Jobs had a passionate belief in bringing
computer technology to everyone. So in 1977, Jobs and Wozniak started a
company to build and distribute their invention. In true American-dream
fashion, their company began in a garage. To finance their venture, Jobs sold
his Volkswagen van and Wozniak sold his programmable calculator to raise
$1,300. Weeks later, Jobs secured the company's first sale: 50 Apple I
computers at $666 each. In a mere six years, Apple was listed in the Fortune
500, becoming the youngest firm on this prestigious list.
 Mark Elliot Zuckerberg
(born May 14, 1984) is an American
entrepreneur who co-founded the social
networking site www.facebook.com.
Zuckerberg co-founded Facebook with fellow
classmates Dustin Moskovitz, Eduardo Saverin,
and Chris Hughes while attending Harvard.