Dragons Den Pitch
for
Frozen Smoothies
Michael Mckenna-G00380180
Deano Moran-G00382114
Zunira Rahman- G00377210
Frozen Smoothies LTD
• General
Michael Manager
• Finance
• Sales
Deano
• Production
• Marketing
Zunira • Human
Resources
Product Description:
Our frozen Smoothies are made with plant based milk containing low fat and high quality frozen
yoghurt. Hygiene and Sanitation is well kept during production and meets the standards of the food
safety authority of Ireland.
We make your Smoothies according to your taste preferences by providing a variety of YUMMY
combinations.
Our Combinations:
• Berry Blast- Blueberry, Raspberry and Blackberry
• Golden Goo- Orange juice, pineapple and vanilla syrup
• Classic Cowgirl- Banana, Strawberry and Apple Juice
• Tropical Teaser- Cocoanut, Cocoa Powder and cinnamon
• Green Goodness- Kale, Broccoli, Spinach, Peanuts, Almond
butter
Want a nice Bootie?
Drink our fruit Smootiez
Target Market
• Students
• Health Conscious Consumers
• Vegans and Vegetarians
• People with less discretionary income
• Hospitals and nursing homes
• Athletes
Competitors …
Smoothie Market at a
Glance….. Market
Share
• 2019 Total Revenue £87m
• Annual Growth 2014-2019 has increased
by 8.3%
• Only 289 businesses operate in this
market
• Industry Employment 1025
(Anonymous, 2019)
Sample Competitor SWOT Analysis #1:
Innocent Smoothies
Strengths: Opportunities:
• Large Consumer Base • With new healthy living trend, expanding to
• No.1 selling Brand In the UK other healthy products
• Highly responsive to consumer tastes and • Creation of new product for elderly as market
preferences has not been exploited yet
• Excellent Promotion strategies (Fruit stock its
annual music festival held in London)
• Excellent CSR
Weaknesses: Threats:
• The company has to diversify into other drink • Economic downturn could result in
products so as to be able to compete consumers buying cheaper products
effectively. (In 2008, for example, the • Market dominance could suffer due to new
company reported pre-tax losses of £11.2m ) competition(Vignesh, 2015-2016)
• Short shelf Life as compared to other fruit
juices and smoothies3.
• It is quite pricey. According to a 2015 Mintel
report, 24% of consumers cut back on buying
fruit juices and smoothie due to its cost
Unique Selling Points (USP)…
• Cheaper than competitors (aimed at students and elderly people to
ensure healthy diet)
• Healthy alternative to other drinks in the market
• Can be sold in larger quantities for weekly dietary plans
• Green Packaging
Estimated Product Price
Competitors: Our Price:
• Marks and Spenser's Super Berry
€2.20 for 250ml, €8.80 per liter
• Innocent Super Smoothie
€3 for 360ml, €8.33 per litre Frozen Smoothies,
• Naked Blue Machine 300ml for €2.50
€3.50 for 450ml, €7.78 per liter
• Happy Pear Berrylicious
€2.95 for 200ml, €14.75 per liter
(Pope, 2019)
Why should the Dragon’s Den support our
Project?
• References
• Anonymous. (2019). Juice & Smoothie Bars in the UK - Market Research
Report. United Kingdom: IBISWorld.
• Pope, C. (2019, February Monday). The Irish Times. Price watch: Which
smoothie brand is the tastiest and best value?, p. 1.
• Vignesh, M. (2015-2016, N/A N/A). Market Analysis of Innocent Juices
MG925 Marketing Management Marketing Analysis and Strategies for
Innocent Juices. Retrieved from Marketing Management:
https://www.academia.edu/23484907/Market_Analysis_of_Innocent_Jui
ces_MG925_Marketing_Management_Marketing_Analysis_and_Strategi
es_for_Innocent_Juices_Academic_Session_2015-2016
