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Uber Case Study

This case study examines Uber's operations in Bangladesh and identifies opportunities and challenges. It notes customer complaints about cancelled rides, unexperienced drivers, and safety concerns. A SWOT analysis finds strengths in cashless payments and ratings, but weaknesses in reliance on manpower and limited accessibility. Opportunities exist in serving unsatisfied customers, while threats include unhappy drivers and legal/fraud issues. Recommendations are made around verifying drivers, training, and using promotions to attract past users.

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Nafisa Navall
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541 views15 pages

Uber Case Study

This case study examines Uber's operations in Bangladesh and identifies opportunities and challenges. It notes customer complaints about cancelled rides, unexperienced drivers, and safety concerns. A SWOT analysis finds strengths in cashless payments and ratings, but weaknesses in reliance on manpower and limited accessibility. Opportunities exist in serving unsatisfied customers, while threats include unhappy drivers and legal/fraud issues. Recommendations are made around verifying drivers, training, and using promotions to attract past users.

Uploaded by

Nafisa Navall
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Case Study

Current Scenario of Uber in Bangladesh

• Customer complaints regarding Uber drivers of cancelling rides

• Poor mobile application and user friendliness is also causing hindrance

• Woman safety concerns are creating huge fuss as well

• Lots of complaints regarding unexperienced drivers and unverified cars


SWOT Analysis of Uber
(Bangladesh)
Strengths
• Cashless Payment System.
• Dual Rating System.
• Convenient for drivers.
Weaknesses
• Highly dependent on manpower.
• Serves only to Tech Savvy individuals.
• Has privacy issues.
Opportunities
• Customer dissatisfaction with other cab companies due
to high prices and long waiting time
• Additional services can be offered
• A helpline and a direct tracking service can be opened
to reduce the hassles of customers

Threats
• Unhappy drivers due to low profit margins
• Conflicts with local authorities
• Scandals and fraud cases are also increasing as new
markets are joining
Future Prospects

• Decrease in Unemployment Rate

• Advanced Booking System

• Online Payment Facilities

• Carpool System

• Uber can be used for Medical Emergency


How to Make Uber More Structured?

• Effective past-verification of the drivers and car owners

• Extensive training and induction for the drivers

• Opening a helpline number

• Having conversations to bring around past-users

• Using Promo-Codes as “rewards”

• Using social media to familiarize users with the ethos and story of Uber
Should Uber use Bikes?

Like every venture, there will be pros and cons. It is almost impossible to
determine the success factor of a business decision unless it reaches the
market. Even with research and analysis, actual market scenario is quite
different.
Opportunities

• Bikes can encourage New Demographics – those who wouldn’t normally


ride a bike – to start using bikes for transportation

• Bike Sharing offers a great chance for people to choose active


transportation for Short Trips

• It is an Economical way to make your Daily Commute

• Less Congested Roads


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central operation at Uber India and
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