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Sampling Techniques

The five non-probability sampling techniques are: 6. Convenience sampling 7. Snowball sampling 8. Criterion sampling 9. Judgmental sampling 10. Volunteer sampling

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Rochelle Nayre
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333 views

Sampling Techniques

The five non-probability sampling techniques are: 6. Convenience sampling 7. Snowball sampling 8. Criterion sampling 9. Judgmental sampling 10. Volunteer sampling

Uploaded by

Rochelle Nayre
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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QLT Sampling

Techniques
Sampling Techniques

NON-PROBABILITY
SAMPLING
PROBABILITY SAMPLING
• Convenience Sampling
• Simple Random
• Snowball Sampling
• Stratified Random
• Criterion Sampling
• Purposive Sampling
• Judgmental Sampling
• Volunteer Sampling
NON-
PROBABILITY
SAMPLING
CONVENIENCE SAMPLING
• Convenience sampling defined as a group of individuals believed to
be representative of the population from which it is selected, but
chosen because it is close at hand rather than being randomly
selected.

• Choosing the participants at the convenience of the researcher.

– Selection of the sample is at the convenience of the researcher

– Biased
SNOWBALL SAMPLING
You initially contact a few potential respondents
and then ask them whether they know of anybody
with the same characteristics that you are looking for
in your research.
JUDGMENTAL SAMPLING
•The sampling design is based on the
judgment of the researcher as to who will
provide the best information to succeed for
the objectives study.
CRITERION SAMPLING
In criterion sampling, individuals, groups, or
settings are selected that meet criteria. According to
Miles & Huberman (1994), this sampling technique
typically is utilized for the purpose of quality
assurance.
VOLUNTEER SAMPLING
• Samples are often drawn through advertising, requesting people to
volunteer to participate in the study.

• This can be particularly useful when potential participants are


dispersed throughout the community or difficult to contact directly.

• However, volunteer samples are typically biased in particular ways.


PROBABILITY
SAMPLING
SIMPLE RANDOM SAMPLING
•The simple random sample means that
every case of the population has an equal
probability of inclusion in sample.
STRATIFIED RANDOM SAMPLING
• Stratified sampling is where the population is divided into strata (or subgroups)
and a random sample is taken from each subgroup. A subgroup is a natural set of
items.

• Subgroups might be based on company size, gender or occupation (to name but
a few).

• Stratified sampling is often used where there is a great deal of variation within a
population. Its purpose is to ensure that every stratum is adequately represented
(Ackoff, 1953).
RANDOM PURPOSIVE SAMPLING
In random purposive sampling, the researcher chooses cases at random
from the sampling frame consisting of a purposefully selected sample. That is,
the researcher first obtains a list of individuals of interests for the study using
one of the other methods of purposive sampling, and then randomly selects a
desired number of individuals from the list. According to Miles & Huberman
(1994, p. 28), random purposeful sampling “adds credibility to sample when
potential purposeful sample is too large”.
QUIZ #1

DATE: ______
Directions: Give what is being asked in each item.
1. The population is divided into strata (or
subgroups) and a random sample is taken from
each subgroup.
2. The researcher chooses cases at random from the
sampling frame consisting of a purposefully
selected sample.
3. Individuals, groups, or settings are selected that
meet criteria.
4. It contacts a few potential respondents and then ask them
whether they know of anybody with the same characteristics
that you are looking for in your research.

5. Choosing the participants at the convenience of the


researcher.
6-10. Enumerate the five non-

probability sampling techniques

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