CHAPTER 3

Attractions, Entertainment,
Recreation, and Other Tourist
Draws

© 2012 John Wiley and Sons, Inc.

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 LEARNING OBJECTIVES

• Examine the attractions sphere.

• Look at the role of theme parks.
• Understand the gaming industry.
• Describe public and commercial
recreation facilities.
• Recognize shopping as a travel
attraction.

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OPERATING SECTORS OF THE
TOURISM INDUSTRY

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OVERVIEW OF ATTRACTIONS

Attractions

Cultural Natural Entertainment

Events
Events Recreation
Attractions Attractions Attractions

Historical Landscape Mega-Events Sightseeing Theme Parks

Sites
Archeological Seascape Community Golf Amusement
Sites Events Parks
Architecture Parks Festivals Swimming
Casinos
Cuisine Religious
Mountains Tennis
Events
Monuments Cinemas
Flora Sports Hiking
Industrial Events
Sites Shopping
Fauna Trade Biking Facilities
Museums Shows
Snow Sports Performing
Coasts Corporate
Ethnic Arts Centers

Concerts Islands
Sports
Theatre Complexes

© 2012 John Wiley and Sons, Inc.

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 SOME DEFINITIONS…
• Cultural attraction
 allow travellers to experience mankind's physical and intellectual
creations
 the movement of persons to cultural attractions away from their
normal place of residence, with the intention to gather new information
and experiences to satisfy their cultural needs
• Natural attraction
 Place that has been created by nature. Not man-made
• Events
 Systematic development of planning and marketing; holding of events as tourist
attractions
• Recreation
 Activity of leisure and often done for enjoyment, amusement, or pleasure and are
considered to be "fun".
• Entertainment attraction
 A form of attraction that holds the attention and interest of an audience, or gives
pleasure and delight.

© 2012 John Wiley and Sons, Inc.

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 ACTIVITY 1: FIND EXAMPLES

In pair, find TWO (2) interesting

examples for each of the attraction
elements.

SHARE the examples with your friends.

(1)What is it? Where is it located?
(2)What so special about it?

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TOP 25 GLOBAL THEME PARKS

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 ACTIVITY 2: LIST DOWN
THEME PARKS IN MALAYSIA
(1)
(2)
(3)

http://www.themeparx.com/20th-century-fox-world-
malaysia/
https://www.legoland.com.my/explore-legoland/attractions/
https://sunwaylagoon.com/attractions/amusement-park/

© 2012 John Wiley and Sons, Inc.

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 THE ROLE OF THEME PARKS

• Allow escape to fantasy

• Release stress
• Bring tourist development
• Improve economy

WHAT ELSE????

Further roles:
http://steconomice.uoradea.ro/anale/volume/2008/v2-
economy-and-business-administration/113.pdf

© 2012 John Wiley and Sons, Inc.

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 GAMING

• The gaming industry is a $92.3 billion

business.
• The industry employs directly and indirectly
more than 1 million people.
• 87 percent of American people view casino
entertainment as acceptable for themselves

or others.
• Indian reservation gaming is a growth
industry.
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TOP 20 U.S. CASINO MARKETS
BY ANNUAL REVENUE

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2010 PARTICIPATION – RANKED BY TOTAL PARTICIPATION
PARTICIPATED MORE THAN ONCE (IN MILLIONS) SEVEN (7) YEARS OF AGE AND
OLDER

Percent Percent
Sport Total Change Sport Total Change
Exercise Walking 95.8 2.6% Backpack/Wilderness Camp 11.1 -9.3%
Exercising w/Equipment 55.3 -3.4% Softball 10.8 -8.4%
Swimming 51.9 3.4% Volleyball 10.6 -1.0%
Camping (vacation/overnight) 44.7 -12.0% Dart Throwing 10.5 -14.1%
Bicycle Riding 39.8 4.3% Football (tackle) 9.3 4.8%
Bowling 39.0 -13.3% Skateboarding 7.7 -8.5%
Aerobic Exercising 38.5 16.3% In-Line Roller Skating 7.5 -5.4%
Hiking 37.7 10.9% Scooter Riding 7.4 -9.4%
Workout at Club 36.3 -5.3% Skiing (alpine) 7.4 5.6%
Running/Jogging 35.5 10.3% Mountain Biking (off road)7.2 -13.5%
Fishing 33.8 2.8% Archery (target) 6.5 -8.3%
Weight Lifting 31.5 -8.8% Paintball Games 6.1 -2.7%
Basketball 26.9 10.1% Snowboarding 6.1 -1.2%
Billiards/Pool 24.0 14.8% Kayaking 5.6 14.8%
Golf 21.9 -2.0% Target Shooting - Airgun 5.3 2.4%
Yoga 20.2 28.1% Hunting w/Bow & Arrow 5.2 -16.7%
Boating, Motor/Power 20.0 -16.2% Water Skiing 5.2 0.6%
Target Shooting (net) 19.8 0.3% Gymnastics 4.8 23.5%
Hunting with Firearms 16.3 -13.5% Hockey (ice) 3.3 7.9%
Soccer 13.5 -0.3% Muzzle loading 3.1 -19.6%
Table Tennis 12.8 -3.7% Wrestling 2.9 -0.9%
Baseball 12.5 8.9% Skiing (cross country) 2.0 19.5%
Tennis 12.3 13.2%

*Percent Change is from 2008

Source: National Sporting Goods Association.
© 2012 John Wiley and Sons, Inc.
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SPORTS PARTICIPATION GROWTH IN 2010, RANKED BY
PERCENT CHANGE
PARTICIPATED MORE THAN ONCE (IN MILLIONS) SEVEN (7) YEARS OF AGE AND
OLDER

2010 Percent
Total Change
1.Yoga 20.2 28.1%
2.Gymnastics 4.8 23.5%
3.Skiing (cross country) 2.0 19.5%
4.Aerobic Exercising 38.5 16.3%
5.Billiards/Pool 24.0 14.8%
6.Kayaking 5.6 14.8%
7.Tennis 12.3 13.2%
8.Hiking 37.7 10.9%
9.Running/Jogging 35.5 10.3%
10.Basketball 26.9 10.1%
11.Baseball 12.5 8.9%
12.Hockey (ice) 3.3 7.9%
13.Skiing (alpine) 7.4 5.6%
14.Football (tackle) 9.3 4.8%
15.Bicycle Riding 39.8 4.3%
16.Swimming 51.9 3.4%
17.Fishing Source: National Sporting Goods Association.
33.8 2.8%
18.Exercise Walking 95.8 2.6%
19.Target Shooting - Airgun 5.3 2.4%
20.Water Skiing 5.2 0.6%
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TOP 20 NATIONAL PARK UNITS
FOR RECREATION VISITS IN
2009

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 ATTRACTIONS IN MALAYSIA

https://www.youtube.com/watch?
v=106VqiSV1lc

In group, discuss the following questions:

(1)Top FIVE (5) tourist activities in Malaysia
(2)List down FIVE (5) reasons that make Malaysia unique
than other countries
(3)Name FIVE (5) Malaysia’s tourism destinations that you
can see in the video
(4)Discuss TWO (2) strategies to promote Malaysia’s
attraction to other countries.

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