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Lotus Dairy Presentation

This document summarizes a summer training presentation for a dairy company. It provides an overview of the dairy industry in India, major players like Amul, and the company Lotus Dairy. The training involved promotional activities with HP gas stations and learning about FMCG supply chain management and sales reporting. A SWOT analysis found strengths in raw material availability and technical expertise, weaknesses in perishability and distribution challenges, opportunities in product innovation and exports, and threats from unorganized vendors. The conclusion emphasized understanding customers, the role of brands, distribution improvements, and developing new products.

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400 views15 pages

Lotus Dairy Presentation

This document summarizes a summer training presentation for a dairy company. It provides an overview of the dairy industry in India, major players like Amul, and the company Lotus Dairy. The training involved promotional activities with HP gas stations and learning about FMCG supply chain management and sales reporting. A SWOT analysis found strengths in raw material availability and technical expertise, weaknesses in perishability and distribution challenges, opportunities in product innovation and exports, and threats from unorganized vendors. The conclusion emphasized understanding customers, the role of brands, distribution improvements, and developing new products.

Uploaded by

coolpiyush
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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A SUMMER TRAINING

PRESENTATION ON

Dairy
Submitted to
Department of Management Studies
MALAVIYA NATIONAL INSTITUTE OF
TECHNOLOGY

By : - Piyush Srivastava
2009PMB113
INDUSTRY PROFILE
 Dairy is a place where handling of milk
and milk products is done.
 India is largest producer of Milk and Dairy
Industry has made rapid progress since
Independence.
 Milk product technology commenced in
1956 after the establishment of AMUL
Dairy.
 The industry is still in its infancy and
barely 10% of our total milk production
under goes organized handling.
MAJOR PLAYERS IN DAIRY
INDUSTRY
 AMUL – Formed in 1946, is a dairy
cooperative. It is a brand name managed by an
apex cooperative organization, Gujarat Co-
operative Milk Marketing Federation Ltd.
(GCMMF)
 Mother Dairy – Set up in 1974, is a wholly
owned subsidiary of National Dairy
Development Board (NDDB) of India, owns
brands Mother Dairy, Dhara & Safal.
 SARAS – In March 1975 and Jaipur Zila
Dugdh Utpadak Sahakari Sangh Ltd., Jaipur
(popularly known as Jaipur Dairy) was
registered under Cooperative Act 1965.
COMPANY PROFILE
 Lotus Dairy was established in 2001,with a
vision to develop an alternative to
Government sector dairy plants and to
generate employment at grass root level.
 Today it has a network of more than 1500
village milk procurement centers and has
created a distribution channel of more than
2500 shops of different types in Jaipur and
nearby adjoining 11 districts of Jaipur.
 It is owned and managed by promoters
having more than 30 Years of experience in
dairy industry.
PRODUCTS OF LOTUS DAIRY

 Lotus Dairy milk


 Lassi

 Pure Ghee

 Chhach (Buttermilk)

 Flavoured Milk

 Paneer

 Curd
SUMMER TRAINING AT LOTUS
DAIRY
 Promotional offer “Thanda Thanda Cool
Cool”

 Strategic collaboration with 4 H.P. Filling


Stations in Jaipur
1 – H.P Petrol Pump, Rambagh Circle.
2 – H.P Filling Station, Jal Mahal, Amer Road
3 – H.P Petrol Pump, Sec –3, Vidhyadhar Nagar
4 – H.P Petrol Pump, Kings Road, Vaishali
Nagar
SUMMER TRAINING – CONT.

 Makeshift tent and a small refrigerator


containing 5 products of Lotus Dairy at
each Camp.

 Promotional scheme, buyer gets unique


coupon, entitles discount of 10-15% on next
purchase of Lotus Product.

 The average sales was of Rs. 1500/day


(depending upon the location)
SUMMER TRAINING – CONT.
 Learned to promote FMCG products.

 Dealing with various questions from


customers other than Lotus Dairy.

 Prepared Daily Sales Report and Weekly


Sales Data.

 Exposure to FMCG supply chain


management.
SWOT ANALYSIS
Strengths –
Demand profile: Absolutely optimistic.
Margins: Quite reasonable, even on packed liquid
milk.
Flexibility of product mix: Tremendous. With
balancing equipment.
Availability of raw material: Abundant. Presently,
more than 80 per cent of milk produced is flowing
into the unorganized sector, which requires proper
channelization.
Technical manpower: Professionally-trained,
technical human resource pool, built over last 30
years.
SWOT ANALYSIS – CONT.
Weakness –
Perishability - Pasteurization has overcome this
weakness partially. UHT gives milk long life.
Lack of control over yield - Increased awareness of
developments like embryo transplant, artificial
insemination and properly managed animal
husbandry practices.
Logistics of procurement – Bad Roads,
Connectivity.
Problematic distribution – Ice creams could be sold
in every nook & corner, but not milk products !
SWOT ANALYSIS – CONT.
Opportunities –

Value addition – innovations in product


development, packaging and presentation.

Export potential – Efforts to exploit export


potential are already on. Amul is exporting to
Bangladesh, Sri Lanka, Nigeria, and the Middle East.
Following the new GATT treaty, opportunities will
increase tremendously for the export of agro-
products in general and dairy products in particular.
SWOT ANALYSIS – CONT.
Threats –

Milk vendors, the un-organized sector : Today


milk vendors are occupying the pride of place in
the industry. organized dissemination of
information about the harm that they are
doing to producers and consumers should see a
steady decline in their importance.
CONCLUSION
 Understand peculiarities of the Customers
Psyche.
 Brand plays important role for the
Purchase.
 Sales and brand awareness increase during
promotional events.
 Distribution channels and grievances
reprisal facilities also effect sales.
 Institutional orders make great difference.
 New product variants is need of the hour.
 Market is Price Sensitive.
Thanks
QUERIES ARE WELCOME !

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