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Business Intelligence - Introduction

The document discusses the importance and benefits of data warehousing and business intelligence (BI) for organizations. It notes that organizations now have vast amounts of customer and transactional data, but finding useful patterns and insights can be challenging. Data warehousing centralizes this operational data and supports BI/analytics tools that help organizations better understand customer behaviors, optimize operations, and improve business performance through more informed decision-making. When combined with data mining and advanced analytics, data warehousing provides a closed-loop process for continuously learning from data to build predictive models and take strategic actions.

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90 views

Business Intelligence - Introduction

The document discusses the importance and benefits of data warehousing and business intelligence (BI) for organizations. It notes that organizations now have vast amounts of customer and transactional data, but finding useful patterns and insights can be challenging. Data warehousing centralizes this operational data and supports BI/analytics tools that help organizations better understand customer behaviors, optimize operations, and improve business performance through more informed decision-making. When combined with data mining and advanced analytics, data warehousing provides a closed-loop process for continuously learning from data to build predictive models and take strategic actions.

Uploaded by

scravail
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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2 Availability Of Heavy data
2 Routinely maintains enormous amounts of data about the
activities and preferences of their customers
2 Difficulty in finding business patterns that reveal the typical
behaviours of these consumers
2 These be behaviours can help the firms fine tune their
2 Marketing strategies
2 Reduce their risks
2 Effectively improve their bottom line

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2 Advances in the field of BI and data mining
2 Competitive business pressures and desire to use the existing
IT investments.

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2 A data ware house is a single centralized enterprise wide
repository that combines all the data from all legacy systems
and theoretically gives all users access to appropriate
information.

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Operational Data staging Data
source system area presentation area DATA

Œervices :clean, Data Mart1


Dimensional
combine and
ŒEr extract atomic and Adhoc query
standardize conform summary data
access
dimensions load tools
based on a
No user query single
services process Report
writer
Data store
extract Flat files and DW bus Analytic
conforme applications
relational tables d facts
&dimensi
ons
Modeling
Forecasting
Processing Œcoring and
data mining
Œorting and
sequential load Data Mart
extract processing 2 access

Output
Input to the data From a data ware
Ware house through api for House for reporting
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functional csklike
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Etc.,
Cleaning consolidation and placement
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2 Time dependent
2 Non Volatile
2 Œubject oriented
2 Integrated

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2 DE- Normalization
2 Data mart
2 Meta Data

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2 Helps the organizations answer the following questions
2 Who are their best suppliers or most profitable customers
2 Œhould they extend credit to a particular customer
2 Which customers are likely to become profitable, when and to
what extent
2 How to optimally allocate resources to ensure profitability and
meet growth targets
2 What are the root causes for quality issues
2 What factors or combinations of factors are directly imparting
marketing campaigns

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Closed Loop Model of data mining

Track transactions Analyze data with Œtatistical


through TPŒ functions OLAP, DŒŒ tools,
Data mining Tools, and | 


Monitor The Construct a


Model through model using
training discover tools

Make a decision
using
prediction tools

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Œ
   
2 Track
2 Extracting
2 Transforming
2 Loading
2 Integrating data into a data ware house
2 Analyse
2 Using BI tools
2 Query and reporting
2 Multi dimensional analysis
2 Data mining

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2 Model
2 Forecasting
2 Optimization
2 Œcenario planning
2 Utilizing advanced analytic tools
2 Decide
2 Take Decision
2 Act

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Π 
2 Available for analysis
2 Ms-excel
2 Oracle
2 ŒPŒŒ
2 ŒAŒ
2 Intelligent Miner
2 Data Mind
2R

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