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How To Write The Discussion Section

The document discusses how to write the discussion section of a research paper. It provides guidance on comparing results to previous research, explaining significant and insignificant relationships found in the study, using relevant theories to explain relationships, and concluding the discussion with limitations, future research directions, and implications.

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Fawad Latif
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76 views7 pages

How To Write The Discussion Section

The document discusses how to write the discussion section of a research paper. It provides guidance on comparing results to previous research, explaining significant and insignificant relationships found in the study, using relevant theories to explain relationships, and concluding the discussion with limitations, future research directions, and implications.

Uploaded by

Fawad Latif
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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HOW TO WRITE THE

DISCUSSION
WATCH THE VIDEO TUTORIAL
DISCUSSION, IMPLICATIONS,
LIMITATIONS AND FUTURE
RESEARCH DIRECTIONS
DISCUSSION
Start with the objective of your study
The purpose of this research was to test a model to understand whether culture moderated the internal marketing
practice and employee satisfaction relationship.
How your results compare to results from previous research?
The results supported Hypothesis 1 and this is consistent with previous studies. Recent calls have been made within
the internal marketing literature for research that utilises the functions of internal marketing to better improve
employee satisfaction (e.g. Bell et al., 2004; Broady- Preston & Steel, 2002).
Several authors (see examples Ahmed & Rafiq, 2003; Joseph, 1996) provide a theoretical foundation and conceptual
framework, based on internal marketing variables, explaining how goals related to employee satisfaction can be
achieved.
Furthermore, numerous prior studies have confirmed different internal marketing variables which can assist to
improve employee satisfaction, such as internal communication (e.g. Naudé et al., 2003; Varey & Lewis, 1999),
training (e.g. Gray, 2006; Zampetakis & Moustakis, 2007), and internal market research (e.g. Quester& Kelly,1999).
This research provides further empirical evidence identifying that high internal marketing practice is asso- ciated
with high employee satisfaction, and ultimately improved organisational performance.
Why a certain relationship may be significant or insignificant in your research?
Internal marketing concept improves customer satisfaction by creating employee
satisfaction, and this consequently increases company performance. Businesses
aspiring to be leaders in this specific industry should therefore adopt and implement
this internal marketing concept.
What does the significance and insignificance of relationship show in your field
of study?
On the premise that cultural congruence has moderated the relationship between
internal marketing practice and employee satisfaction for tourism and hospitality
employees, this study puts forward an implication that internal marketing research
and practice would benefit from considering cultural congruence.
It is expected that in tourism and hospitality where multi-cultural workplaces are
well documented, cultural congruence can aid organisations to better meet
employees’ culture-specific needs leading to better outcomes via employee
satisfaction.
USE THE THEORY
It is always critical to incorporate the theory that you have utilized to establish the
relationships as a mean to explain why or why not certain relationships exist. This is
particularly important when there is lack of existing research into a particular area of
research or the relationships have not been previously established.

A significant relationship between CSR and TC align with the SIT as an


organization's social activities give its employees a sense of belonging, make them
feel proud of their organization and build a sense of commitment (Gupta, 2017). The
study revealed a significant relationship between CSR and TP, cementing the SIT
perspective that argues when CSR initiatives are adopted by the employing
organizations, this can strengthen employee organizational identification and assist in
promoting employee performance (Newman et al., 2015).
Conclusion
An overall conclusion from your research in light of the research objectives
Limitations
What are the limitations of your research in terms of sample, data collection, measurement, and analysis?
Are there any conceptual limitations?
Future Research Directions
What would you recommend for future research to do related to your study, how can they take your study
forward
Would you recommend adding any variables to the model you propose in future?
Would you like future research to change the conceptual scope?
Any changes or recommendations to analytical techniques?
Implications
How can your research benefit at individual, management, and organizational level
What are the policy implications of your study
What are the theoretical implications of your study.

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