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The Nature of Qualitative Research

The document discusses the nature of qualitative research. It defines qualitative research as research that investigates relationships, activities, situations, or materials in real-world settings to understand phenomena. Key characteristics include that the researcher plays an important role, different research methods are used, reasoning is complex, participants' meanings are prioritized, it is flexible, reflexive, and involves ongoing data analysis. The purpose is to understand human behavior and develop social theories. The process involves deciding a question, reviewing literature, choosing a methodology, collecting and analyzing data, and reporting findings.

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Tamami Maesaroh
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324 views9 pages

The Nature of Qualitative Research

The document discusses the nature of qualitative research. It defines qualitative research as research that investigates relationships, activities, situations, or materials in real-world settings to understand phenomena. Key characteristics include that the researcher plays an important role, different research methods are used, reasoning is complex, participants' meanings are prioritized, it is flexible, reflexive, and involves ongoing data analysis. The purpose is to understand human behavior and develop social theories. The process involves deciding a question, reviewing literature, choosing a methodology, collecting and analyzing data, and reporting findings.

Uploaded by

Tamami Maesaroh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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The Nature of Qualitative

Research

M. Ervan Zulkarnain (18180001)


Ahmad Hunayli (18180002)
Lailatul Khoiroh Ummah (18180005)
Mistia’ah (18180027)
Definition
• Fraenkel (2007) defined qualitative research as research studies that
investigate the quality of relationships, activities, situations, or materials.
• Concern with opinions, feelings and experiences.
• Question “WHY” and “HOW”
Characteristics Of Qualitative Research

1. Real world-setting/naturalistic

The researcher studying real-world situations as they unfold naturally and the researcher tries
to understand a phenomenon and described in the form of words
2. Researcher Plays an important role
The researcher of qualitative research is responsible for choosing the research method and for
making a plan to conduct effective research. Qualitative research can be conducted by a group
of people or by an individual
3. Different Research methods
Another vital characteristic of qualitative research method is having the various methods of
research. For example, focus group, face-to-face interview, observation research methods, case
study, content analysis, phenomenology, group discussions
Characteristics Of Qualitative Research

4. Complex reasoning

An essential characteristic of the qualitative research method is that it is beneficial for complex
reasoning because there are search situations which are required to have complex rationale to get the
right results rather than direct statistical answers.

5. Participants meanings

The role of a participant is also very important during the whole research process, the focus of a
researcher is to understand and determine the meaning that a participant brings to the research
rather than the definition given or thought by the researcher based on the literature reviews.

6. Flexible
It can change at any stage of the research and based on the change; the course of research might also
get changed. Therefore, qualitative research is used in such a scenario where the flexible nature of
research is acceptable.
Characteristics Of Qualitative Research
7. Reflexivity

In qualitative research, the researchers share everything about themselves like their background and their
purpose of research with the participants. Reflexivity also makes them participate in the research openly and
willingly.

8. Ongoing data analysis

Why it called ongoing data analysis because the analysis of data in qualitative research does not take place at
the end of the completion of the research process. Data analysis is an on-going process in the qualitative
research method.

9. Purposeful selection of participants

In qualitative research, participants are selected randomly from a carefully chosen segment of potential
participants. The persistent range of participants increases the accuracy of the outcome of the research
 To understand the different facts of social life
 To understand human behavior
 Help us to develop concepts and theories in understanding the social world
How to Do Qualitative Research?
Decide on question you want to study
Preparing your
1. research
Do a literature review
Evaluate whether qualitative research is
the right fit
Consider your ideal sampling size
Choose a qualitative research methodology

-Action Research
-Ethnography
-Phenomenology
-Grounded Theory
-Case Study Research
Collecting and Collect your empirical data accordance to your
2. analyzing your data research methodology e.g. : direct observation,
interviews, survey, etc

Analyze your data to seek for the answer and


theories to the research question. e.g.: coding,
narrative analysis, descriptive statistics, etc.

Write up your research accordance to the given


format, make sure everything is purposeful and
detail.

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