UNIT II- KNOWLEDGE DELIVERY

• The business intelligence user types

• Standard reports
• Interactive Analysis and Ad Hoc Querying
• Parameterized Reports and Self-Service Reporting,
• Dimensionalanalysis,Alerts/Notifications
• Visualization: ChartsGraphs, Widgets
• Scorecards and Dashboards
• Geographic Visualization
• Integrated Analytics
• Considerations: Optimizing the Presentation for the
Right Message
 BI User types
• There are 7 types of BI Users
1. Power users – who constitute a community of experienced,
sophisticated (a wise person) analysts who want to use
complex tools and techniques to analyze data and whose
results will inform decision-making processes.
2. Business users – who rely on domain specific reporting and
analysis prepared by power users, but also rely on their own
adhoc queries and desire access to raw data for drilling
down, direct interaction with analytics servers, extraction,
and then further manipulation, perhaps using desktop utility
tools.
3. Casual users – who may represent more than one
area of the business and rely on rolled up metrics
from across functions or operational areas
summarized from predesigned reports presented via
scorecards or dashboards.
4. Data aggregators or information providers – which
are businesses that collect industry or society wide
data and enhance and re-organize that data as a way
of providing value-added services to customers and
subscribers.
• Examples- real estate business information services,
market research providers, etc
5. Operational analytics users – who directly rely on the
results of analytics embedded within operational
applications.
• Examples – call center representatives whose scripts are
adjusted interactively in relation to customer profiles,
realtime customer responses etc..
6.Extended enterprise users – comprising external
parties,customers, partners, suppliers or anyone with a need
for reported information for tactical decision making.
7.IT users- mostly involved in the development aspects of BI
and whose use of BI is more for supporting the needs of
other information consumers.
 Standard reports
• The standard reporting system consists of several
technology components.
• Must have a tool for the report designer — either
someone in IT or a skilled business user — to define
reports.
• Need management services for report storage,
execution and security.
• Finally, your reporting system should have a
navigation portal that helps users
Interactive Analysis and Ad Hoc Querying
Interactive Analysis and Ad Hoc Querying -Warning/caution
Interactive Analysis and Ad Hoc Querying-
Continuation
Parameterized Reports and Self-Service
Reporting
Different aspects of parameterized
Reports
 Dimensional analysis
• Multidimensional analysis and OLAP add a layer on top of the
pivot table approaches.
• The multidimensional analysis provided by OLAP tools helps
analysts “slice and dice” relationships between different variables
within different levels of their own hierarchies.
• Multidimensional data model is to be viewed as a cube
• As the no. of dimensions increases, the number of cube’s cells
increases exponentially.
Alerts/Notifications
 Alerts/Notifications,

This realization means that instead of presenting an entire report,

alerts/ notifications can be an alternative method for delivering
actionable knowledge
 Alerts/Notifications, conti…

• It is mainly suited for operational environments in which

notifications can be delivered via different methods
• Some examples include: email, instant messages, radio
transmissions, etc.
• Example - A flashing amber light provides the medium for
notification as well as the message.
• Advantage:
• This approach not only simplifies the delivery of critical piece of
information, it reduces the effort and thereby enables actions to be
taken in a rapid manner.
 Visualization
• Data visualization is a general term that describes any effort to help people
understand the significance of data by placing it in a visual context.
• Data visualization is the presentation of data in a pictorial or graphical format. It
enables decision makers to see analytics presented visually, so they can grasp
difficult concepts or identify new patterns. With interactive visualization, you can
take the concept a step further by using technology to drill down into charts and
graphs for more detail, interactively changing what data you see and how it’s
processed.
• The representation of an object, situation or set of information as a chart or other
image.
DATA Visualization
• Charts
• Graphs
• Widgets
• Scorecards
• Dashboards
• Geographic visualization
 Charts vs Graphs
• Charts and graphs are pictorial representation of data
• Graphs are better to represent data over a period of time whereas
charts are better when only spread at a given point of time is
involved
• Graphs show a series of data in relation with time which is why
there are two axes representing time and values.
 Widgets
• BI Widgets delivers on the vision of personalized, ambient Business
Intelligence by allowing you access to lightweight, secure, and personalized
desktop widgets at all times.
• BI Widgets allow you to customize and re-mix BI Content into your own
personalized desktop BI view.
• You can easily access BI Content, create personal dashboards on your
desktop, and integrate BI Content into other Windows applications, simply by
using drag and drop.
• BI Widgets is an application that delivers information to your desktop via
widgets.
• The widget framework provides the following functionality:
• Search, Organize, and View commonly used metrics in a single secure view.
• Access data internally or externally and aggregate that information into a
single personalized view.
• Create custom organization of BI Content.
Widgets(Conti…)
 Different types of
visualization techniques
 Scorecards and dashboards
Dashboards and scorecards are analytical tools that allow you to
focus on the measurements that are important to your business.
 Scorecards
• Scorecards are the performance management tool that compares
strategic goals with results.
• This tool is typically a top-down approach that allows management to
implement its strategy by aligning performance with goals.
• Similar to a grade school report card, the scorecard measures periodic
results (weekly, monthly, quarterly, annually) against a predetermined
goal.
• A scorecard may refer to:
• Balanced scorecard, a tool used by managers to measure employee
performance
• Credit scorecards, a tool used to assess customers for creditworthiness
• Scorecard (baseball), a record of a baseball game's details
• Scorecard, a summary of a cricket match's statistics
 Scorecards
• The balanced scorecard (BSC) is a strategy performance
management tool – a semi-standard structured report, supported by
design methods and automation tools, that can be used by managers to
keep track of the execution of activities by the staff within their
control and to monitor the consequences arising from these actions.
• A performance scorecard is a graphical representation of the progress
over time of some entity, such as an enterprise, an employee or a
business unit, toward some specified goal or goals.
• Performance scorecards are widely used in many industries
throughout both the public and private sectors.
Scorecards-Critical success Factors
 Dashboards
• A business intelligence dashboard is a data visualization tool
that displays the current status of metrics.
• A scorecard, on the other hand, displays progress over time
towards specific goals.
• Dashboard and scorecard designs are increasingly converging.
• For example, some commercial dashboard products also
include the ability to track progress towards a goal.
• A product combining elements of both dashboards and
scorecards is sometimes referred to as a scoreboard.
 Dashboards
• Dashboards - Similar to the dashboard in your car, a
performance management dashboard is a display of various
meters, gauges and lights that give you up-to-date
information on the current status of your business.

• The metrics used in dashboards tend to tell more of the what

part of performance and are very user specific.

• This tool is most effective for managing hourly and daily

performance and is typically used by low and mid-level
operations and customer support managers who need to see
data that is current
 Geographic Visualization
• Refers to a set of tools and techniques supporting the analysis of geospatial data through the
use of interactive visualization.
• Geographic Visualization: Concepts, Tools and Applications is a ‘state-of-the-art’ review of
the latest developments in the subject. It examines how new concepts, methods and tools can
be creatively applied to solve problems relevant to a wide range of topics. 
 Integrated Analytics

• Analytics is the discovery, interpretation and

communication of meaningful patterns in data.
• Especially valuable in areas rich with recorded information.
• Analytics relies on the application of statistics, computer
programming and operations research to quantify
performance.
• Analytics often favors data visualization to communicate
insight
 Integrated Analytics(Conti..)
• Specifically, areas within analytics include:
• predictive analytics, enterprise decision
management,
• retail analytics, stock-keeping unit optimization,
marketing optimization, web analytics, price and
promotion modeling,
• predictive science, credit risk analysis and fraud
analytics.
 Integrated Analytics(Conti..)
• An integrated analytics platform is an integrated solution that
brings together performance management, analytics and business
intelligence tools in a single package.
• It provides an end-to-end solution for delivering business
intelligence from multiple fronts and gives the user a clear visual
representation of data
• • It also provides services such as revenue calculation, forecasting
and developing marketing strategy models and algorithms all on the
same system, allowing for interoperability.
 Considerations: Optimizing the
Presentation for the Right Message
• consider the following
• considerations: the main context, consistency,
simplicity of the message, and engagement.
• END OF UNIT -II