CONTENT
INDUSTRY PROFILE
COMPANY PROFILE
VISSION AND MISSION
QUALITY PLOICY
PRODUCT SLABS SERVICE PROFILE
INFRASTRUCTURE FACILITY
CUSTOMERS
COMPETITORS INFORMATION
SWOT ANALYSIS
FUTURE GROWTH AND PROSPECTORS
FINANCIAL STATEMENT
INDUSTRY PROFILE
Indian Retail – dominated by unorganized
Approximately 2 Million Mom and Pop shops
Share organized retail sector is only 4.6 %
FDI in the retail sector not permitted to protect local retailers (excepting for
single brand &cash and carry formats. In this FDI is 51 %)
Indian retail sector is one of the least concentrated in the world.
The top five companies hold a combined market share of less than 2 %
India is third largest market in Asia and Oceania, behind Japan and China.
India is the fastest growing retail market in the world
Retailing in India is one of the pillars of its economy and accounts for 14 to 15
% of its GDP
Channels of distribution
MANUFACTIRER DISTRIBUTORS WHOLESALER RETAILER
MODERN RETAIL STRUCTURE
Malls
Discount stores
Departmental stores
Hypermarkets / supermarkets
Convenience stores
Multi Brand
COMPANY PROFILE
Establishment – 1986 (kolkata)
Founder – Mr. Ramchandra Agarwal
Mrs. Uma Agarwal
Headquarter – Delhi
CEO – Gunendra Kapur
Stores – 400+ in 200 cities 24 states
Employee – 227000 (Approx)
Punch Line – “Value for Money”
Website – www.vishalmegamart.com
Revenue – US $ 680.8 billion (FY 2018)
Industry – Manufacturing and Retail
Served Area – World wide
It facilitates one-stop-shop convenience for their customers and to cater
the needs of the entire family.
Maintaining the highest standards in quality and design, stores have
come to offer the finest fashion garments at down-to-earth price structure.
VMM’s business approach is to sell quality goods at reasonable prices.
It follows the concept of value retail in India.
VMM target middle class people as it is the largest consumer base in
India.
Vishal Mega Mart has a strong presence in manufacturing and retailing of
•
readymade garments, retailing of non-apparels and a large variety of FMCG
products. The jewel in Vishal Group’s crown is its flagship company Vishal
Retail Ltd.
Vishal is one of the fastest growing retailing groups in India.
It is spreaded over 24 states in 200 cities having 400+ stores in total.
It targets mainly to tier 2 and tier 3 cities.
It has two manufacturing plants located in Gurgaon and Dehradun.
The showrooms have over 70,000 products range which fulfills all
households needs.
Each store gives quality goods and services minimal price range.
MISSION-
Achieve customer delight by offering quality product and
services
Build a dynamic team of committed and passionate employees
through sustained learning and grooming.
Develop mutually beneficial relationships with business partners.
To become a trendsetters in evolving delivery formats
VISION-
Shall deliver everything, everywhere, every time for every Indian
consumer in the most profitable manner.
QUALITY POLICY
Company will consistently provide products and
services that meet or exceed the requirements and
expectations of the customers.
Company will actively pursue ever improving quality
through various schemes and programs.
Employee to do their job right the first time and every
time.
The company also committed to continually
improving the effectiveness of its quality
management system to ensure an increasing level of
customer satisfaction.
PRODUCTS RANGE
Home Furnishing
Food Mart
Sports and Fitness
Footwear
Telemart
Men- upper & lower
Ladies accessories
Infants
Women- saree, personal items, jewelleries &
cosmetics
POPULAR BRANDS OF
VISHAL MEGAMART
Zeppelin: Men’s shirts & Trousers
Fizzy Babe: Ladies and kids girls
Kitaan Studio: Men’s shirts & Trousers
Jasmine: Ladies and kids girls
Blues & Khakis: Men’s Trousers
Zero Degree: Kids Boys
Paranoia: Men’s shirts & T-shirts
Soil: Men’s shirts
Chlorine: Men’s shirts
Massa Bay: Men’s Trousers & Bermudas
Fume: Men’s shirts, T-shirts, under garments
Brink: Men’s T-shirt
IT INFRASTRUCTURE FACILITY
Smarter software is the muscle behind IT solutions for Vishal
Mart
Together with comprehensive technology and cost-effective
methodologies, thrive in the fast-paced global economy and help
in to:
Deliver a smarter shopping experience: Increase brand equity, improve
customer loyalty, and boost profits,
Build smarter operations: Retain the best employees, increase
productivity, and streamline processes.
Create smarter merchandising and supply networks: Share information,
synchronize activities, and work more efficiently.
Proper communication between company and customer
Collection of data
It has its customers from Children to Old age.
Big-Bazaar- Is an Indian retail chain of hyper market, discount
departmental stores, and grocery stores.
D – Mart- D mart is supermarket chain that offers customers a range of
home and personal product under one roof.
Spencer’s- Is a multi-format retailer providing across categories.
Shoppers Stop- Engaged in the business of retailing a range of
households and consumers products through departmental stores.
Future Retail Limited (FRL)- Engaged the business of retailing a
range of households, primarily in the business of multi-brand retail trade.
SWOT ANALYSIS
SWOT ANLYSIS
STRENGTH-
Encash brand image of Vishal Retail Ltd, to sell its new product.
It sells product at cheaper prices.
Garment sector of the Vishal is much more superior to other retail stores.
It offers wide range of products under one roof.
It has well design and well organized stores.
WEAKNESS –
Need to incorporate many new features as per customers requirements.
Absolutely no brand awareness for the product. (Z-lines).
Lack of proper extraction of work from staff.
Need to include more varieties of the same item.
Need to improve store layout according to customer facility.
SWOT ANALYSIS
OPPORTUNITY-
No other big competitor in that area.
To increase the customers satisfaction by providing different variety of products.
Z-line (Manufacturing unit of Vishal) create brand image of it. It will get additional
sales in the future.
Opportunity for E-Retailing
THREATS-
Big-Bazaar, Spencer’s, Reliance and Shopper’s stop are the main competitors.
Overseas group entering the market.
Increased competition in the domestic market.
FUTURE GROWTH AND
PROSPECTORS
Company focus on Tier 2 and Tier 3 cities, is expanding
aggressively.
The company plans to increase its penetration throughout the
country over the next few years.
The expansion store plan of Vishal Retail is very aggressive.
The planning to expanding its stores across the Tier 1 Tier 2 Tier
3 cities as well.
The plans to Promote their own Manufacturing brands.
Planning to establish its E-Retailing.
Creating strong visual mechandising
FINANCIAL STATEMENT
Financial statement are the reports that provide the detail of the
entities financial information including.
1. Assets
2. Liabilities
3. Equities
4. Incomes and expenses
5. Share holders contribution
Balance sheet statement
Income statement
Statement of equity
Cash flow statement
FINANCIAL STATEMENT
VMM undertakes the business of wholesale, cash and carry trading under the
‘Vishal’ brand and grants franchise rights for Vishal Mega Mart franchise stores.
VMM operates retail stores through its wholly owned subsidiary, Airplaza
Particulars FY20 FY19
Revenue (INR 41,061 29,869
million)
EBITDA (INR 4,275 2,869
million)
EBITDA margin (%) 10.4 9.6
Gross interest 4.2 5.8
coverage (x)
Net leverage (x) 1.5 2.5
Source: VMM,
India-Ra