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Hitesh Patel

The presentation covered various retail formats and industries in India including clothing, jewelry, consumer durables, food and beverage, and home decor. It discussed major companies in each industry and applied the 7 P's of marketing to analyze their strategies. The conclusion noted the increasing competition in retail, importance of customer relationships, and how companies like Big Bazaar are leading through effective marketing.

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56 views

Hitesh Patel

The presentation covered various retail formats and industries in India including clothing, jewelry, consumer durables, food and beverage, and home decor. It discussed major companies in each industry and applied the 7 P's of marketing to analyze their strategies. The conclusion noted the increasing competition in retail, importance of customer relationships, and how companies like Big Bazaar are leading through effective marketing.

Uploaded by

TEJASBBA
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 16

A

 
PRESENTATION
 
ON
 
RETAIL OUTLETS IN MODERN
AGE
 

HITESH PATEL
INDEX
 INTRODUCTION TO RETAIL
 RETAIL FORMATS IN INDIA
 CLOTHING AND TEXTILE
 JEWELER AND WATCHES
 CONSUMER DERABLES
 FOOD AND BEVERAGE
 HOME DÉCOR
 CONCLUSION
INTRODUCTION TO RETAIL

Retailing is a distribution channel function where one


organization buys products from supplying firms or
manufacturers the product themselves, and then sells
these directly to customers.
RETAIL FORMATS IN INDIA

1) Malls
2) Special Stores
3) Department Stores
4) Hyper marts/Supermarkets
CLOTHING AND TEXTILE

1) Allen Solly:- (A brand of William Hollins & Co. Ltd.


Madura garments is a sub-division.)
2) Peter England:- (Madura Garments )

3) Vimal:- (Reliance Industries-Mukesh Ambani)

4) Raymond:-  (Founder Raymond Arthur Levine- 1942)

5) Pantaloons:- (Future Group- Kishor Biyani)


7 P’s of Marketing:

1) Product:- Apparels for Men, Women, Children & Infants.


2) Price:- Competitive
3) Promotion:- a) Happiness Sale b) Free Coupons c) Magazine
4) Place:- Single storey, situated in crowed area and a little bit
small stores
5) People:- Customer friendly staff
6) Process:-Theme based Decoration
7) Physical evidence:- Written facts
JEWELER AND WATCHES

1) Titan:- (Joint venture of the Tata Group and TIDCO)


2) HMT:- (Technical collaboration with Citizen, Japan)
3) Timex:- ( Started as the Waterbury Company-
the Switzerland of America )
4) Omega:- (Set up in 1965)
5) Tanishq:- (TATA Group-1995)
7 P’s of Marketing:
1) Product:- a) Men’s watch b) Women’s watch c) Kids watch
d) Tanishq Diamonds e) Tanishq Gold f) Tanishq
Platinum
2) Price:- Competitive
3) Promotion:- a) Print b) Television c) Radio d) Events
4) Place:- Single storey Seamless stores & very well Organized
5) People:- Well trained staff
6) Process:- Festival based decoration
7) Physical evidence:- Appropriate manner to talk with customers
CONSUMER DERABLES

1) Croma:- (Owned and run by Infinity Retail Limited-


a subsidiary of Tata Sons.)
2) Samsung:- (Korean company )
3) Sony:- ( Sony Group-1946 in Japan)
4) Onida:- (Started by G.L. Mirchandani and Vijay
Mansukhaniin in 1981 in Mumbai)

5) Reliance Digital:- (Reliance Industry-Mukesh Ambani)


7 P’s of Marketing:
1)Product:- a) Large appliances b) Small appliances c) Computer
segment d) Music and DVD e) Communication f) Gaming f)
Imaging
2) Price:- Price Ranges from Rs.50/- to Rs.1,50,000/-
3) Promotion:- a) Coupon b) Discount c) Money back offers
d) Own web-sites which give online shopping services
4) Place:- Customers convenience to pass through all the parts
of stores.
5) People:- Well dressed staff
6) Process:- Festival Based Decoration
Trolley facility
7) Physical evidence:- Assurance able to be kept long- term
FOOD AND BEVERAGE

1) Big Bazaar:- (Future Group)


2) Spencer’s :- (Inauguration in 1996)
3) Vadodara Central:-
4) More:-
5) Reliance Fresh:- (Reliance Industry-2006
Inauguration by Mukesh Ambani)
7 P’s of Marketing:

1) Product:- a) Confectionery b) Biscuits c) Ready foods d)


Health & Energy foods e) International foods f) Beverages
2) Price:- Price Ranges from Rs.5/- to Rs.1000/-
3) Promotion:- a) Coupon b) Discount c) Exchange offers d)
News Papers e) T.V. f) Magazines
4) Place:- Customers convenience to pass through all the parts
of stores, very large area
5) People:- Customer friendly groomed staff
6) Process:- Theme based decoration
7) Physical evidence:- Recovery of price will be reasonable
HOME DECOR

1) @ Home:- (Nilkamal Plastic Ltd.-1990


Inauguration by Parekh Family)
2) London-Crosebys :- (Centre Square Mall)
3) Be- comfort:-
4) Style-spa:-
5) Furniture System:-
7 P’s of Marketing:

1) Product:- a) Flowers and vases b) Crockery c) Gallery d)


Clocks e) Luminary f) Soft furnishings
2) Price:- Price Ranges from Rs.5/- to Rs.1,20,000/-
3) Promotion:- a) Posters b) Free Coupons c) Magazine
4) Place:- Single storey
5) People:- Customer friendly staff
6) Process:- Theme based decoration
7) Physical evidence:- Giving assurance most of the Products at
normal price
CONCLUSION
 Competition in Retail Market
 Customer Relationship

 Marketing Strategy

 Big Bazaar-leading

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