Scribd
Upload
235 views13 pages

Tony Hsieh and Zappos

Zappos has received numerous accolades for being one of the best companies to work for, including being ranked in the top 25 on Fortune's "100 Best Companies to Work For" list multiple times. Tony Hsieh started Zappos in 1999 after selling his earlier company LinkExchange to Microsoft for $265 million when he was 24 years old. In 2004, Zappos created its 10 core values like delivering wow customer service and building a positive team spirit. Amazon acquired Zappos for $1.2 billion in 2009.

Uploaded by

Laurie M. Parker
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
235 views13 pages

Tony Hsieh and Zappos

Zappos has received numerous accolades for being one of the best companies to work for, including being ranked in the top 25 on Fortune's "100 Best Companies to Work For" list multiple times. Tony Hsieh started Zappos in 1999 after selling his earlier company LinkExchange to Microsoft for $265 million when he was 24 years old. In 2004, Zappos created its 10 core values like delivering wow customer service and building a positive team spirit. Amazon acquired Zappos for $1.2 billion in 2009.

Uploaded by

Laurie M. Parker
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 13

Delivering

Happiness
Accolades for Zappos

• Fortune “100 Best Companies to Work For”


• #23 (2009) – Highest ranking newcomer to list
• #15 (2010) – Second year in a row to make the list
• Fast Company “50 Most Innovative Companies”
• #20 (2009)
• BusinessWeek Top 25 “Customer Service Champs”
• #7 (2009)
• TV Stories
• Oprah (2008, 2009)
• ABC Nightline (2008)

Slide 2
Tony’s History
 First business age 9 (worm farm)
 Neighborhood newspaper
 Mail-order magic trick
 Custom buttons
 Pizza business in college (1994)
 Started LinkExchange (online advertising) after
graduating (1996)
• Tony sells LinkExchange to Microsoft less than 2
years later for $265MM. Tony is 24 years old
 Founded Venture Frogs (investment fund) (1999)
 Zappos (then shoesite.com) requests funding (1999)
 Out of money, Tony becomes more involved in
Zappos
 Nov 2009: Amazon acquires Zappos for $1.2B
 June 2010: Publish date for Tony’s book “
Delivering Happiness”
Slide 3

Inflection points for Tony

 Selling LinkExchange was a low point.
 Zappos can’t afford marketing (2003)
 The company grows rapidly. Tony doesn’t
want a repeat of LinkExchange.
 Zappos Core Values are created. Every
employee participates. (2004)
 Zappos Insights is born. (June, 2009)
 Amazon buys Zappos for $1.2B. (November,
2009)



Slide 4
Zappos Core Values

1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With
Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10.Be Humble


Slide 5 
Customer Service

Slide 6
Culture

Slide 7
Power of repeat customers and word of
mouth...

Slide 8
Takeaways
 Your culture is your brand. Culture is the
best way to build long-term brand
recognition.
 Culture is scalable and exportable, and it
has a direct effect on both revenues and
earnings.
 The only way to make culture scalable is to
have everyone take responsibility for it.
 What your core values are is not as
important as making sure decisions are
made according to them.
 People may not always remember exactly
what you did or said, but they will always
Slide 9 remember how you made them feel.
RECOMMENDED BOOKS:

 PEAK
 Chip Conley

 TRIBAL LEADERSHIP
 Dave Logan, John King & Halee Fischer-Wright

 CRUSH IT!
 Gary Vaynerchuk

 HAPPINESS HYPOTHESIS
 Jonathan Haidt

Slide 10
A FEW DIFFERENT FRAMEWORKS ON
HAPPINESS:
 Perceived Control

 Perceived Progress

 Connectedness

 Vision / Meaning
 (Being part of something bigger than yourself)

Slide 11
GREAT
BUSINESS

Profits

Passion

Purpose

Slide 12
G R EAT
B U S IN E S
HAPPINE
S SS
P ro fits Pleasure
time

Passion Passion
time

Purpose Purpose
time

Slide 13

You might also like