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Blogging Lecture

The document discusses what a blog is and provides information on starting and maintaining a blog. It defines blogs and blogging, discusses topics to blog about, costs associated with starting a blog, and ways to make money from blogging such as advertising and monetization.

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Mubashar Naqvi
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39 views20 pages

Blogging Lecture

The document discusses what a blog is and provides information on starting and maintaining a blog. It defines blogs and blogging, discusses topics to blog about, costs associated with starting a blog, and ways to make money from blogging such as advertising and monetization.

Uploaded by

Mubashar Naqvi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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What is a Blog?

What is the purpose of a blog?


 There are many reasons to start a blog for personal
use and only a handful of strong ones for business
blogging.
 Blogging for business, projects, or anything else that
might bring you money has a very straightforward
purpose – to rank your website higher in Google
SERPs, a.k.a. increase your visibility.
 As a business, you rely on consumers to keep buying
your products and services. As a new business, you
rely on blogging to help you get to these consumers
and grab their attention. Without blogging, your
website would remain invisible, whereas running a
blog makes you searchable and competitive.
What is Blog?
A blog is an online diary or journal located on a
website. The content of a blog typically includes
text, pictures, videos, animated GIFs and even
scans from old physical offline diaries or journals
and other hard copy documents. Since a blog can
exist merely for personal use, sharing information
with an exclusive group or to engage the public, a
blog owner can set their blog for private or public
access.
What is Blogging?
Each and every skill you need to run and
manage a Blog is called blogging.
Blogging includes Skills Like Search
Engine Optimization, Social Media
Marketing Writing, Editing and
, Posts, and
Publishing the
Maintaining Designing
Design of your
Website,
etc.
You need to learn every skill to be a Blogger like You should be a good writer to
write lot of Unique and Quality content for your website. You should be a good
Search Engine Optimizer to Optimize your blog according to rules and regulations
set by Search engines.
On what Topic Blogs are
Made?
Blogs can be created on any topic in which you
are expert. Let’s suppose you are expert in
coffee-making you should start a Coffee blog.
Or if you are expert in Search Engine
Optimization you should start an SEO blog
where you will share tips for better Search
Engine Optimization to help people to do
Better SEO of their websites or Blogs.
Blogs are often made on topics like Political News and Political Topics, Sports, Web
design, Blogging Tips, Technology Gadgets, etc. I’ll recommend you to make a Blog on
topic you are expert in.
Is Investment needed to Make a
Blog?

Whenever you start a new Business you


need to invest some money, Same case
here that you need to invest money if
you want to start a Blog for making
money from it, But if you want to start a
blog just for fun and enjoyment you can
do it free by using WordPress.com or
Blogger.com
Things Needed for a Blog:

Domain Name

Web
Hosting
Domain
Name
Domain name is a name people use to reach
your website or Blog just like
www.customizeblogging.com is a Domain
name and you reach Blogging game by
entering that URL in your browser’s Web
Address Bar.
You can register a Domain name by going to
any Domain name registrar’s website and
choosing a domain name and yes you if that
name is already registered you have to choose
another one.
After registering a Domain name you have to change its DNS settings according
to your Web Host Server’s DNS setting, after DNS setting will take effect you
will be able to work on your website.
Web
What is Hosting
Hosting
You need a Computer or you can say that
server to store all of your website’s data so that
people could see it. You will store your all data
in some Web hosting company’s server.

There are many Popular and reliable Web


Hosting companies But we recommend
Godaddy for your website because We
found it most reliable company for website
hosting services.
What is
CMS?
CMS Stands for Content Management System.
Websites are made up of HTML, CSS, PHP, JavaScript
and many other Web Programming
languages.Typically working you have to code each
and every web page which takes too long. CMS Helps
you to create, Edit, Publish, and manage your all
website’s web pages in very organized, Clean and easy
way.
Content Management systems are themselves made up
of different Programming languages like PHP, CSS,
HTML, XML, Javascript, etc. There are many Content
Management systems out there but We recommend
WordPress (I am going to explain this later) Which is
mostly used CMS in the world.
What is
WordPress?
As I explained above CMS are themselves coded and
developed using different programming languages.
WordPress is a Content Management System which is
based on PHP and MySQL. Moreover it is World’s most
popular CMS for Blogging Platforms and Business
Websites.
What are WordPress.com and Blogger.com?
WordPress.com
WordPress.com is a free of cost Blogging service for people
who want to Blog without spending single penny, it uses
WordPress CMS for management. If you want to Start a
Free blog you should Choose WordPress.com for that, Let
me explain you further.
WordPress.com provides free subdomain to its users,
Subdomain is something like this
“www.Subdomain.wordpress.com”, In the place of
subdomain you can choose any name you want if it is not
already taken, For Example: if I want a free blog I will
choose something like
“www.DesiredName.Wordpress.com”.
Blogger.com
Just like WordPress.com, Blogger.com is a Free of cost
Blogging platform for people to who want to start a free
blog. The main difference between Blogger.com and
WordPress.com is that Blogger.com is Owned by Google
itself and it is based on HTML, CSS, javascript and XML
unlike WordPress.com which is Based on PHP and MySQL
You have to sign in to your Blogger.com account using
Gmail or Google account and you can use it just like
WordPress.com service. You can create up to 100 free blogs
per account and yes you can also use custom domain name
with blogger.com and the hosting and protection provided
by Blogger.com will be free of cost..
Making Money with a Blog
There are Thousands of ways to make money with a Blog,
I
am going to Present some of them here.

•Contextual Advertising:
• Direct Advertising:
•Text Links Advertising:
Contextual Advertising:
Contextual advertising is a way of advertising which is used
to target ads to specific keywords. Going deeper, Actually
these ads are picked up by an automated system after
identifying the keywords on web page. Google Adsense
and many others use this method of Advertising.
Direct Advertising

You can also Sell your Blog’s space to


Advertisers Directly, for doing this you
should display a banner having “Advertise
Here” text in it so that Advertiser should
contact you and pay you to display his ad on
your blog.
The Price of Advertising depends upon
the Advertisement size, traffic and niche of
your blog or website. Some people really
earn too much using direct
advertising like Problogger.
Text Links
There are manyAdvertising
other networks who allow to show
their advertisements in Text Links, You just have to
signup to those networks and Paste the snippet code
to your blog’s HTML area.
These Link Ads work in the way that they are
controlled by a system which recognizes the keywords
in the text and places a link in that keyword,
Whenever user hovers his cursor on that keyword
that advertisement pops out and when ever user
clicks it Publisher or Blogger gets Money.

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