Professional Skills Project
Presentation On
“MOST EFFECTIVE SOCIAL MEDIA
PLATFORM TODAY AND THE
ENHANCEMENTS WE VISUALIZE THAT IT
NEEDS TO RETAIN ITS POSITION AS NO.1
IN THE NEXT THREE YEARS”
MADE BY Aman Tiwari (S191171400172)
DEFINITION- WHAT DOES SOCIAL MEDIA MEAN?
• Social media is a catch-all term for a variety of internet applications
that allow users to create content and interact with each other.
• This interaction can take many forms, but some common types
include:
• Sharing links to interesting content produced by third parties
• Public updates to a profile, including information on current
activities and even location data
• Sharing photos, videos and posts
• Commenting on the photos, posts, updates, videos and links shared
by others
Social media technologies take many different
forms including blogs, business networks,
enterprise social networks, forums,
microblogs, photo sharing, products/services
review, social bookmarking, social gaming,
social networks, video sharing, and virtual
worlds. The development of social media
started off with simple platforms such as
sixdegrees.com
DISTINCTION FROM OTHER MEDIA
Viral content- Some social media for example, Twitter's retweet
sites have greater potential for button, Pinterest's pin function,
content that is posted there to Facebook's share option or
spread virally over social Tumblr's reblog function.
networks. Businesses have a particular
interest in viral marketing
tactics because such a
This is an analogy to the concept campaign can achieve
of a viral infectious disease in widespread advertising
biology, some of which can coverage for a fraction of the
spread rapidly from an infected cost of a traditional marketing
person to another person. campaign.
Mobile use:-
• Business potential
• Mobile social media refers to the use
Mobile social media tools can be used for marketing
of social media on mobile devices research, communication, sales
such as smartphones and tablet promotions/discounts, and relationship
computers. This is a group of mobile development/loyalty programs.
marketing applications that allow the
creation, exchange, and circulation of
• Business performance
user-generated content.
• They differ from traditional social Social media has a strong influence on business
activities and business performance. There are four
media by incorporating new factors channels by which social media resources can
such as the current location of the transform into business performance capabilities-
user (location-sensitivity) or the time Social capital, Revealed preferences, Social
delay between sending and receiving marketing and Influence on consumer decisions.
messages (time-sensitivity)
WORLD’S TOP SOCIAL MEDIA PLATFORMS
The most famous social media
platforms include Facebook,
Twitter, LinkedIn, Instagram,
Pinterest, Tumblr, VK, YouTube etc.
D) social media facilitate the All these social
development of online social media platforms
networks by connecting a user's have four
profile with those of other commonalities
individuals or groups. between them.
A) All are Web 2.0
C) users create service- Internet-based
specific profiles for the site applications
or app that are designed
and maintained by the
social media organization. B)
user-generated content
(UGC) is the lifeblood of the
social media organism
FACEBOOK
Facebook is an American
online social media and Facebook is a fastest growing
social networking service popular online platform that
enables customization of user
company based in Menlo interface, which also includes
installing applications to
Park, California. The personalise the experience
further. Users are connected to
Facebook website was their friends very quickly as they
could receive notifications when
launched on February 4, someone in the network has
made changes or updates to
his/her current profile.
2004, by Mark
Zuckerberg.
TWITTER
Twitter is a free social networking
microblogging service that allows
registered members to broadcast
short posts called tweets. Twitter
members can broadcast tweets and
follow other user tweets by using
multiple platforms and devices.
YouTube
YouTube is another amazing
internet phenomenon with
meteoric growth. YouTube is
a free video-hosting website
that allows members to
store and share YouTube
videos on a variety of web
platforms by using a link or
by embedded HTML code.
LinkedIn
LinkedIn is the largest professional
networking site available today that
provides away to connect other
professionals and helps to stay in
contact with millions of users.
LinkedIn is strictly used foe
exchanging knowledge, ideas,
opportunities and has increasingly
become a leader in helping
individuals find group of interests as
well as jobs in their fields.
COMPARISONS OF THESE PLATFORMS
Facebook has an “active user” base of
two billion users by June 2017.
It was the second most visited website
in the United States of America and is
the most popular social media platform
in the English speaking countries.
Twitter is an online news and social
networking service where users post Twitter was created in March 2006 by
and interact with messages, known as Jack Dorsey, Noah Glass, Biz Stone, and
"tweets." Evan Williams and launched in July of
that year.
These messages were originally The service rapidly gained worldwide
restricted to 140 characters, but on popularity. In 2012, more than 100
November 7, 2017, the limit was million users posted 340 million tweets
doubled to 280 characters for all a day. As of 2016, Twitter had more
languages except Japanese, Korean, than 319 million monthly active users.
and Chinese.
As of April 2017, LinkedIn had 500
LinkedIn is a business- and million members in 200 countries,
employment-oriented social networking
service that operates via websites and
out of which more than 106 million
mobile apps. members are active.
Founded on December 28, 2002, is
mainly used for professional The site has an Alexa Internet
networking, including employers ranking as the 20th most popular
posting jobs and job seekers posting website (October 2016).
their CVs.
most of the company's revenue came
from selling access to information about On June 13, 2016, Microsoft
its members to recruiters and sales announced plans to acquire LinkedIn
professionals. for $26.2 billion
YouTube is an American As of February 2017, there are
video-sharing website more than 400 hours of content
headquartered in San Bruno, uploaded to YouTube each
California. The service was minute, and one billion hours of
created by three former content are watched on YouTube
PayPal employees—Chad every day.
Hurley, Steve Chen, and
Jawed Karim—in February
2005. Google bought the site As of August 2017, the website is
in November 2006 for ranked as the second-most
US$1.65 billion; YouTube now popular site in the world by Alexa
operates as one of Google's Internet.
subsidiaries.
STATISTICAL COMPARISON
(ON FACTORS LIKE ACTIVE USER BASE, USER SATISFACTION,
FEATURES ETC.)
It is clear from the above graphs on all parameters mentioned above that Facebook is the
most effective and leading social media platform in the world.
The success rates of Facebook Marketing is in large part due to the ability to target users
based on their actual interests. Facebook’s targeting abilities eliminate the need to
purchase lists.
Versatility-Facebook continues to support a wide variety of post lengths, marketing goals,
and content types (visual, text-heavy, live video, and more).
Direct Contact-Facebook business page allows you to incorporate important contact
information as well as a call to action of your choosing. As a result, Facebook makes it
easier for interested consumers to connect with you directly.
Analytics-The
analytics Facebook
provides is another
major plus. With it
you can track the
touchpoint that
resulted in a
conversion, or
measure Facebook
engagements
around specific
initiatives such as
number of shares
and link clicks.
JUSTIFYING THE STATISTICS (FACEBOOK)
It is the most effective social media platform.
Facebook has become a away of life. People can constantly communicate each other. This social media is so pervasive that it’s
unusual to if someone claim that they don’t have Facebook account.
Facebook service is constantly updating. Its wide variety of features like status updating, videos, picture, video sharing uploading,
sponsored ads, and now introducing shoplift will keep this social media service at top for the time being.
One of the many aspects that Facebook has preferred is dealing with usability. The social network is centred to keep people logged in
to their accounts.
Facebook’s website design is straightforward.
Facebook’s search bar (Graph Search) allows to search based on any aspect.
People cannot browse the Facebook database without registering for an account. Facebook encourages members to report content
they find offensive and allows to block individual users, report spam and report profile abuses.
DRAWBACKS
The main concern for the Facebook is its Privacy. Recent revelations
about the NSA snooping on citizens of the world targeting the Facebook
profiles draws a major concern for the company.
Another problem the Facebook faces is “fake profiles”. Many netizens
make fake profiles and exploit the weakness of one’s private life which
results in catastrophic consequences in their lives.
The problem of “fake news” is increasingly causing havoc in people’s
life. Political propaganda, character assassination of a political party or
individual leads to misinformation and undue advantage to rivals.
The other problems include loss of productivity due to
over interdependence on Facebook, identity threat,
antisocial behaviour, relationship problems.
Many phishing bots target a particular individual or
organisation or its accounts or followers in order to
create an atmosphere of social insecurity. Viruses and
malwares further add to the security of the ecosystem.
Lastly, the problem of addiction and witch hunting add
more to the dangerous effects on one’s life.
ENHANCEMENTS IN ORDER TO SUCCEED IN THE EVER
EVOLVING MARKET
Firstly the problem of The problem of fake profiles The problem of addiction can
A proper mechanism
security and privacy can be easily solved by be addressed by putting a
or algorithm must be
needs to be tackled. permanently banning such disclaimer stating the relative
put in place to check accounts as well as by effects one can have when
This can be solved by
the accuracy and creating a robust system one exceeds a certain time
increasing the where in fake profiles are on Facebook. The concept of
elimination of fake
security of its system identified, neutralised and stop clock can be tried which
news posted on ones the account holders temporarily suspends
both on client and
profile. penalised. account for 30 minutes.
server side.
The problem of identity threat can be
eliminated by updating the rules of The Facebook can be made interactive
joining the Facebook and linking the by introducing the concept of
account with a government document educational learning so that its reach
like Aadhaar ( in India) provided that becomes beneficial to young
the Aadhaar system itself remains full generations.
proof against attacks.
CONCLUSION
We can conclude that if Facebook is used in proper
framework and enhanced security and Facebook itself
works on adding new features and give proper services
to its users without any complaints, it can retain its
position as No.1 Social Media platform and be the most
effective according to its users and business clients across
the World in coming next 3 years.
