HOUSE OF QUALITY
Quality Management
Lecturer:Dương Võ Nhị Anh
Group 1:
Lê Trần Ngọc Hân-IELSIU16057
Nguyễn Thị Cẩm Hồng- IELSIU16064
Lê Thanh Nghĩa– IELSIU16076
Nguyễn Bảo Duy– IELSIU16051
Phan Lê Mẫn Tú- IELSIU16147
Nguyễn Trần Phương Uyên- IEIEIU16095
Trần Hoàng Lan Nhi- IELSIU16082
II.QFD
▪ -used to determine what you need to accomplish
▪ to satisfy / delight your customers.
▪ - QFD is a focused methodology for carefully listening to the voice of
the customer and then effectively responding to those needs and
expectations.
▪ - uses the seven management and planning tools
Apply QFD to
▪ - considering customer's point
▪ - creating marketing strategies of fast food restaurants
▪ - planning payments in yearly budget
▪ - concentrate on these issues
Purpose
▪ - to concentrate on one product
▪ - franchised
▪ - to get better of marketing
▪ - to apply of specific price range
▪ - to use of practical products
▪ - to drive of food production method with automatic control system
Benefit of QFD
-incorporates customer needs into the design parameters
product will be better designed
meet customer expectations
II.HOQ
▪ House of quality is a diagram, resembling a house, used for defining
the relationship between customer desires and the firm/product
capabilities.
▪ *Primary Purposes of QFD & House of Quality
▪ *We’ll now cover some primary purposes of QFD / House of Quality:
Understand Customer Desires
Understand Customer Priorities
Departmental Buy-In
Translate Customer Desires Into Goals & Technicalities
Specify Traceable Requirements
Provide Structure
Allocate Resources
Sample House of Quality
Texas Chicken
Case
study
History
▪ found in 1950’s. International expansion began in 1979
▪ 1989, second-largest chicken franchise organization in the United
States.
▪ In 2010, it’s officially set up in Viet Nam under operation of MESA
group
▪ Famous for 100% fresh chicken Texas
▪ +++ it aims to provide consumers the best quality of meal with
acceptable prices.
Characteristic on dishes
-Direct imports from USA suppliers
-Fresh Chicken, Fresh Preparation
-Big Pieces, Greater Value
-Signature Spicy Taste (For Spicy Chicken Only)
Direct imports from USA suppliers
– Spices and seasoning for Texas’ great tasting chicken, and
ingredients for the signature sides (i.e. Honey-butter Biscuits) are
imported directly from USA.
- enjoy the same great taste created 60 years ago everywhere
Fresh Chicken, Fresh Preparation
– freshest ingredients
-- made with chicken which is freshly
procured from local farms.
Truly Juicy & Crunchy Chicken
– Texas Chicken’s exclusive cooking
technique -> create mouth-watering chicken
Signature Spicy Taste (For Spicy Chicken
Only)
– Made from a proprietary recipe
(marinated overnight and freshly hand-
breaded and battered in restaurants)
Competiors of Texas chicken
▪ We have the list of main competitor to Texas Chicken
▪ Our Competitor in Fast food field are Burger King, KFC, Lotteria,
… and other fast food store related to chicken packing and fast
food processing
KFC
KFC is the second largest fast-food chain
after McDonald’s and one of the top
McDonalds Competitors. Its specialty is in
fried chicken and burgers. Founded in
1930, the brand has grown and expanded
into other territories with close to 20,000
branches or locations in more than 120
countries as at 2015. Along with Taco Bell
and Pizza Hut, KFC is a Yum! Brands
subsidiary. Apart from fried chicken, KFC
also offers salads, French fries, soft drinks
and chicken fillet burgers among other
notable products.
BURGER KING
A subsidiary of Restaurant Brands
International, Burger King’s standing as
one of the largest fast food restaurants
cannot be disputed. Founded in 1953 and
headquartered in Florida, USA, Burger
King’s menu of soft drinks, hot dogs,
desserts, hamburgers, chicken and
French fries among others are delicacies
loved worldwide. With a revenue of over
4 billion dollars and assets worth 18.4
billion dollars as at 2015, burger king has
positioned itself as a force to reckon with
in the fast food industry.
SUBWAY
Subway is among the fastest growing fast
food brands. Privately owned, Subway
has close to 45,000 locations in over 110
countries as at 2017. As a single brand
fast food restaurant chain and operator,
Subway is the largest in the world. The
primary fast food sold by Subway is the
submarine sandwich popularly known as
‘sub’ although it also sells paninis, wraps,
doughnuts, muffins, cookies, and salad.
Subway also offers gluten-free bread as
well as brownies as part of its menu.
HỒng
Online survey
17 factors of customer requirement.
The importance level table below is made from the result of the survey.
