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II - QFD and HOQ Overview

The document discusses QFD (Quality Function Deployment) and the House of Quality diagram. It explains that the House of Quality is used to define relationships between customer desires and a firm's product capabilities. It then lists some primary purposes of QFD and the House of Quality such as understanding customer desires and priorities, gaining departmental buy-in, translating desires into goals and technical requirements, and allocating resources. Finally, it provides examples of some of Texas Chicken's main competitors in the fast food industry such as KFC, Burger King, and Subway.

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Lê Nghĩa
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100 views7 pages

II - QFD and HOQ Overview

The document discusses QFD (Quality Function Deployment) and the House of Quality diagram. It explains that the House of Quality is used to define relationships between customer desires and a firm's product capabilities. It then lists some primary purposes of QFD and the House of Quality such as understanding customer desires and priorities, gaining departmental buy-in, translating desires into goals and technical requirements, and allocating resources. Finally, it provides examples of some of Texas Chicken's main competitors in the fast food industry such as KFC, Burger King, and Subway.

Uploaded by

Lê Nghĩa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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II.

QFD and HOQ overview


House of quality is a diagram, resembling a house, used for defining the
relationship between customer desires and the firm/product
capabilities.
*Primary Purposes of QFD & House of Quality
*We’ll now cover some primary purposes of QFD / House of Quality:
Some primary purposes of QFD / House of
Quality:
• Understand Customer Desires
• Understand Customer Priorities
• Departmental Buy-In
• Translate Customer Desires Into Goals & Technicalities
• Specify Traceable Requirements
• Provide Structure
• Allocate Resources
Sample House of Quality
III. Case Study
• We have the list of main competitor to Texas Chicken
• Our Competitor in Fast food field are Burger King, KFC, Lotteria, … and
other fast food store related to chicken packing and fast food
processing
1) KFC
• KFC is the second largest fast-food chain after McDonald’s and one of
the top McDonalds Competitors. Its specialty is in fried chicken and
burgers. Founded in 1930, the brand has grown and expanded into
other territories with close to 20,000 branches or locations in more
than 120 countries as at 2015. Along with Taco Bell and Pizza Hut, KFC
is a Yum! Brands subsidiary. Apart from fried chicken, KFC also offers
salads, French fries, soft drinks and chicken fillet burgers among other
notable products.
2) Burger King
• A subsidiary of Restaurant Brands International, Burger King’s
standing as one of the largest fast food restaurants cannot be
disputed. Founded in 1953 and headquartered in Florida, USA, Burger
King’s menu of soft drinks, hot dogs, desserts, hamburgers, chicken
and French fries among others are delicacies loved worldwide. With a
revenue of over 4 billion dollars and assets worth 18.4 billion dollars
as at 2015, burger king has positioned itself as a force to reckon with
in the fast food industry.
3) Subway
• Subway is among the fastest growing fast food brands. Privately
owned, Subway has close to 45,000 locations in over 110 countries as
at 2017. As a single brand fast food restaurant chain and operator,
Subway is the largest in the world. The primary fast food sold by
Subway is the submarine sandwich popularly known as ‘sub’ although
it also sells paninis, wraps, doughnuts, muffins, cookies, and salad.
Subway also offers gluten-free bread as well as brownies as part of its
menu.

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