Decision Making - 2
Decision Making - 2
Decisions
A choice from available alternatives
Process, not an isolated act
Identify the problem
Diagnose and analyze the causes of the problem
Identify the alternative solutions
Identify the criteria for selecting the best alternative
Use the criteria to select the best alternative
Implement the solution
Evaluate and feedback
Types of Decisions
Programmed Decision
Decision made in response to a recurring problem
Decision rules were established to solve the
problem whenever it comes up
Problem has already been solved once – decision
is rule based.
Order raw materials when inventory drops below a
certain point.
When production drops below a certain level,
analyze the down-time report
Non-Programmed Decisions
Decisions made in response to unique and
non-recurring, complex problems.
Should we open a plant in Uganda?
Should we introduce a new set of products?
Should we sell off a division to a competitor?
Decision Making under Uncertainty
What is the probability that a given alternative
will actually solve the problem?
Decisions made based on the availability of
information and the possibility of failure
100%=Certainty
100%=
Less than 100% = Risk
We don’t know the probability = Uncertainty
If we don’t know what the problem or the
alternative solutions are, we have ambiguity.
Decision Making under Uncertainty
I am going to launch a rocket.
The rocket will either fly to the moon or blow
up.
If the rocket blows up, do I know the cost?
If the rocket doesn’t blow up, do I know the
benefits?
What is the probability that the rocket will
blow up?
Decision Making under Uncertainty
If I know the cost and the benefits and the
probability is100%, Certainty
If I know the cost and the benefits but don’t
know the probability-Risk
If I don’t know the cost or the benefits –
Uncertainty
If I don’t know the cost or the benefits or the
probability - ambiguity
How do Managers actually make
decisions?
Managers make decisions based on whether
they are programmed or unprogrammed and
The degree of certainty, risk, uncertainty or
ambiguity.
Using several models
Classical
Administrative
Political
How do Managers actually make
decisions?
Classical Model
How a decision should be made
Provides a guideline for reaching an
ideal solution
Provides precise problem identification
Allows time to gather enough
information
Moves the decision towards certainty
Selects from the various criteria based
on economics
How do Managers actually make
decisions?
Administrative Model
Manager doesn’t have time or resources
to find the ideal solution
Identifies the minimum criteria to solve
the problem
Selects the first solution that fits the
minimum solution
Characteristics of the
Administrative Model
The problem is not well defined
Research into causes etc. is minimal
Description is simplified
Identification of the alternatives is limited
Looking for something that will work, not the best.
Manager’s intuitive skills are more important
than research skills
How do Managers actually make
decisions?
The Political Model
Ambiguity reigns
Everyone has their own ideas and priorities
Information is scarce and hard to interpret
Decision is made by coalition and consensus
Common in political organizations
Participative Decision Making
Advantages
Solutions are emergent-2+2=5
Brainstorming is a means for getting more potential solutions
Reduces the uncertainty about solutions
Provides broader support for the chosen solution.
Disadvantages
Time consuming
Consensus may satisfy no one
Groupthink-the absence of conflict
Hard to find someone to punish, blame, fire when
something goes wrong.
Quality of Decision Making
Quality of the decisions can be improved
Everyone participates
Conflict is encouraged
Devil’s advocate is employed
The leader is patient