Cisco Meraki

For Retail

TDM Presentation Deck

Why Cisco Meraki for Retail?
 Technology for Retail - Why Cisco Meraki?

CUSTOMER MERAKI = SPEED, UNLEASH THE

EXPERIENCE EFFICIENCY AND POWER OF
SAVINGS APPLICATION AND
End-to-end application NETWORK
performance visibility to Ease of management with INTEGRATION
ensure high-quality Meraki dashboards leads to Utilize Cisco DevNet API experts
customer experience faster deployments, increased to write custom integrations to
operational efficiency and lower existing Inspire applications to
management costs realize maximum value of
investments.

CUSTOMER
ACCELERATE
BEHAVIOR
TECHNOLOGY
INSIGHTS
Out of the box rich customer STANDARDIZATION
Accelerate standardization timelines
analytics paired with location- in order to take advantage of
based services via Wi-Fi 6 and operational efficiency, synergy
cameras to provide additional across brands and savings with Cisco
business insights Capital flexible financing
Cisco + Meraki: Seamless Digital Platform Integrated Retail stack

1. Meraki is a foundational
investment in the
infrastructure space required
to deliver higher function UX
and ultimately a curated,
digital customer experience

2. Cisco has integrated its

technology platforms across
all architectures requisite to
provide end-to-end customer
experience

3. In addition to cross-portfolio
integrations, Cisco has built
and invested in a partner
ecosystem to provide holistic
4
solutions that address all
facets of a retailer’s business.
Many of these partner
integrations are bespoke to
Cisco’s platform.
Cisco Meraki for Retail - Open for Business

Customer Journey Associate Experience Physical and Cyber Security Above-Store Operations
Location analytics Inventory management Loss prevention Application performance management
Flexible shopping and fulfillment Order fulfilment Threat defense Equipment monitoring
Mobile engagement Mobile POS Secure store connectivity and Enabling multi-cloud connectivity
optimization
Digital marketing and merchandising Customer engagement Smart and efficient buildings
Surveillance and safety
Digital training and communication
Payment skimmer detection
Retail Digital Transformation Roadmap
Enable Differentiate Define
IT agility & operational effectiveness your brand by providing unique capabilities new business models, products and services

Mobile Application Kiosks Split/Hybrid Cart Chatbots Contextual Mobile Offers Smart-Home Integration

Mobile Ordering/Payment Curbside Pickup/Home Delivery Frictionless Payment Food Origin/Provenance Predictive Shopping List

In-Aisle Voice Communication Third Party/Gig Delivery Dwell/Queue Monitoring Natural-language Processing Smart Inventory and Replenishment

Order Delivery Mobile POS/Line Busting Robotics/Automation On-Demand Associate Training Direct-to-Store Delivery Optimization

Rogue Device Detection Cyberthreat Monitoring AI/ML for Waste Reduction Customer and Associate Safety

Secure Store Connectivity High-Value Item RFID Tagging Skim Detection AI/ML for Loss Prevention

Application Performance Monitoring Asset Location and Monitoring Cross-Platform Cloud Management

Energy and Environmental Monitoring Food Quality Monitoring and Alerting Predictive Application Tuning

Fixed Devices Beacons, RFID, Sensors Mobile Devices

Digital-Ready Collaboration IoT Services Automation/Robotics Analytics AI/Machine Learning

Foundation Pervasive Connectivity Lean-Store Platform Data Center Multi-Cloud

Cybersecurity
Meraki Platform Driving Digital Transformation For Retail
Enable Differentiate Define
IT agility & operational effectiveness your brand by providing unique capabilities new business models, products and services

Mobile Application Kiosks Voice-Activated AI Ordering Contextual Mobile Offers Predictive Ordering

Mobile Ordering/Payment Digital Signage/Menu Boards Multi-Lingual Digital Menu Food Origin/Provenance

Mobile Order Taking Third Party/Gig Delivery Dwell/Queue Monitoring Smart Inventory and Replenishment

Order Delivery Mobile POS/Line Busting Social Sentiment Monitoring/Response Video for QA On-Demand Associate Training

Rogue Device Detection Cyberthreat Monitoring AI/ML for Waste Reduction

Secure Store Connectivity Inventory Tracking Continuous Penetration Testing

Application Performance Monitoring Asset Location and Monitoring Cross-Platform Cloud Management

Customer and Associate Safety Energy and Environmental Monitoring Predictive Application Tuning

Fixed Devices Mobile Devices

Pervasive Connectivity Collaboration Beacons, RFID, Sensors Automation/Robotics

Digital-Ready
Data Center Lean-Store Platform Multi-Cloud Machine Learning/AI
Foundation
Cybersecurity
Meraki Products & Platform in Retail
Cisco + Meraki: Seamless Digital Platform Integrated Retail Stack

1. Meraki is a foundational
investment in the
infrastructure space required
to deliver higher function UX
and ultimately a curated,
digital customer experience

2. Cisco has integrated its

technology platforms across
all architectures requisite to
provide end-to-end customer
experience

3. In addition to cross-portfolio
integrations, Cisco has built
and invested in a partner
ecosystem to provide holistic
9
solutions that address all
facets of a retailer’s business.
Many of these partner
integrations are bespoke to
Cisco’s platform.
A Comprehensive Cloud Platform for Retail

WWW {APIs}
OUT-OF-THE-BOX INTEGRATIONS & SOLUTIONS
MANAGEMENT & POWERED BY MERAKI
ANALYTICS
Modern, Comprehensive Management

1
2
Integrated analytics for
actionable insights Leverage out-of-the-box
analytics to understand
client behavior and foot
traffic across sites and
venues.

Use location data to make

informed decisions about
staffing, event or storefront
displays, advertising —
even AP placement.

Integrate raw, real-time data

with business intelligence
systems and perform deeper
analysis using built-in API.

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Secure Guest Rapidly deploy secure guest
Wireless in Seconds Wi-Fi with one-click client
isolation that protects
devices and network
integrity.

Increase brand awareness

and customer engagement
through integrated
Facebook or Google sign-
on, enabling deeper social
media analytics.

Deploy targeted advertising

via built-in splash page
hosting.

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A Complete Cloud-Managed IT Portfolio with
single pane of glass management

MR MG MX MI
Access Points Cellular Gateways SD-WAN & Security Insight & Optimized
Appliances End-User Experiences

MS SM MV
Ethernet Switches Endpoint Management Smart Cameras
Out-of-band Cloud Management
Intuitive
● Simple browser-based dashboard
● Cloud-hosted centralized management platform

Scalable
● Unlimited throughput, no bottlenecks
● Add devices or sites in minutes

Reliable
● Highly available cloud with multiple data centers
● Network functions even if connection to cloud is interrupted
● 99.99% uptime SLA

Secure
● No user traffic passes through Meraki cloud
● Can fully support a HIPAA- / PCI-compliant network (level 1 certified)
● Third party security audits, daily penetration testing
● Automatic firmware and security updates (user-scheduled)

Reliability and security information at meraki.cisco.com/trust

The Meraki Dashboard
● Centralized, cloud management for all Meraki products
and devices

● Intuitive User Interface (UI) that reduces the time needed

to learn/train staff

● Centrally-pushed updates delivered to the Meraki

dashboard and associated devices via the Meraki cloud
platform

● Full visibility across organizations with automated alerts,

org-wide event logs, remote troubleshooting tools, and
ability to set granular admin privileges
MR - Wi-Fi 6 for Retail
• Support new applications & outcomes

• In-store IoT at scale with >100 devices per AP

• Highest reliability Wireless

MR - Highlights for Retail
Retail Analytics BLE and iBeacon API

Merakis unique cloud Build in BLE and zigbee Powerful build-in API to
architecture allows to module allow to broadcast customize rollout, monitoring
anonymously collect customer individual iBeacons or use and analytics. From self
behavior in stores BLE for client detection and service to commercial Apps
triangulation
MR - Highlights for IT Department
PCI Report Wireless Health Air Marshal

Built-in PCI report helps you

Wireless help let you Securing retail APs through
to understand whether your
understand the behaviour of dedicated 4th WIPS Radio
Meraki setup is PCI compliant
your clients and detect issues
or not - and in case, where not!
easily per remote
MR - Highlights New Functions
Central Wi-Fi Security 802.1x Caching Identity PSK

With the integration of 802.1x caching helps you to Identity PSK helps you to reduce
Umbrella into the Meraki AP´s onboard and connect clients, SSID´s by using individual PSK
you easily secure your guest while centrally based Radius for groups of devices and
wifi even with local breakout server might be unavailable individually direct them into
seperate VLAN´s
 MX - Overview
Intuitive
• Simple browser-based dashboard
• Cloud-hosted centralized management platform

Scalable
• Unlimited throughput, no bottlenecks
• Add devices or sites in minutes

Reliable
• Highly available cloud with multiple data centers
• Network functions even if connection to cloud is interrupted
• 99.99% uptime SLA

Secure
• No user traffic passes through Meraki cloud
• Can fully support a HIPAA- / PCI-compliant network (level 1 certified) Cloud architecture information at documentation.meraki.com
• Third party security audits, daily penetration testing Reliability and security information at meraki.com/trust
• Automatic firmware and security updates (user-scheduled)
MX - Highlights for Retail

• With Meraki MX unified threat management (UTM) appliances,

retailers no longer have to worry about security breaches sneaking
in through branch locations

• Have CIPA-compliant content filtering or PCI-compliant intrusion

protection on your network with Cisco’s SNORT® engine, your
network will always be protected by industry leading Advanced
Malware Protection (AMP)

• Increase security and efficiency at a lower operational cost with

SD-WAN capabilities built into every MX security appliance
MV - Highlights for Retail
Retail Analytics Bluetooth Scanning APIs

Built-in advanced analytics Bluetooth scanning support Powerful APIs for integration
provide insights into via API dramatically increases in to systems like ePoS, and to
entrances, movement, and coverage for customers with build custom analytics
trends over time. MR. solutions.
MV Smart Camera Product Philosophy

The goal: apply Meraki’s expertise in cloud, distributed computational systems, and
UX design to video surveillance.

Solving problems, not building features

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 MV Smart Cameras- Overview
The only security camera from a cloud leader

Managed through the Meraki dashboard

Record in up to 4MP resolution

Up to 512GB solid state storage on each camera, plus

wireless and audio

Motion and schedule-based recording, plus cloud

archive options
Security cameras that do more than
Act as sensors, not just security cameras
just security

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MV - Highlights for IT

Simple to Install and Configure

• All in the box - No NVR, No VMS, No Plugins
• Cloud-hosted centralized management platform for management
and viewing
• Scales seamlessly from one to thousands

Bandwidth Conscious Architecture

• Video is stored on the camera
• Hybrid video processing - motion is analyzed on camera, indexed in
the cloud
• Less than 50kbps upstream bandwidth when video is not being
watched

Secure
• Video encrypted in transit and at rest, by default, with no additional
configuration
• Secure boot and firmware image signing backed by hardware
security chip
MV - Intelligent Investigative Tools

Motion Search Motion Recap Share Video

Quickly isolate footage of Composite images Options to share and

interest by selecting an summarize motion in a export video make it easy
area of interest and a single frame, making it get access to those who
general date/time. easy to understand video in need it.
a single glance.
APIs
Big Data has
Matured to
Deliver Real
Business Value
In Retail
Enable real-time retail
analytics, automation, and
novel customer experiences

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APIs
With Meraki, all businesses gain access to the open Meraki API platform. Meraki API services allow you to

• Automate dashboard workflows and tasks

• Pull and interact with dashboard data for better reporting or auditing scenarios
• Easily integrate with other technologies
• Build new custom applications on top Meraki products
• Leverage pre-built, turnkey solutions from our technology partners on the Meraki Marketplace

On the platform, developers can create custom or plug-and-play solutions that transform customer experiences through engaging
marketing campaigns and customer insight. Meraki also has a suite of turnkey solutions built by our technology partners for retail and
other use cases - including integrated loyalty programs, micro-location tracking through Bluetooth scanning, and beyond.
Top Use Cases for Meraki APIs

BULK PROVISIONING & AUTOMATIO CLOUD INTEGRATIONS

CONFIGURATION N

Setup 10k networks Auto-configure a Integrate with custom

across 5 time zones switch port when a and 3rd party
printer is plugged in applications

ADVANCED MONITORING & ALERTING ADVANCED REPORTING &

ANALYTICS
Monitor all devices and Produce a report that
trigger a workflow if a shows % of clients on
site goes down Wi-Fi vs. wired
Dashboard Demo for Retail
Demo Sequence
1. Dashboard and Organization Overview

2. Product deepdive
a. MR - Zero touch rollout, PCI report, Wireless health, Air Marshal, Retail Analytics, BLE and iBeacon, API, Wi-Fi
Security, 802.1x Caching, Identity PSK, Heatmap, Location Analytics, traffic shaping

b. MV - Stream wherever you are, stored locally, Motion search, SW management, People detection, Analytics, API-Sense,
Cloud storage, motion recap, people motion alerts, show example of MV API integrated 3rd party apps

c. MS - Network tree, zero touch deployment, virtual stacking, cable tests, packet capture, layer 7 visibility,
templates/profiles, switch cloning, secure group tags, secure connect, staged upgrades

d. MX - Security with VPN and SD-WAN, centralised security dashboard, alarms, SD/WAN. LTE backup, Umbrella
integration, https-interception, traffic shaping
3rd Party Ecosystem & Integrations
Access to a Complete Ecosystem
MERAKI DEVELOPER PORTAL MERAKI MARKETPLACE

create.meraki.io apps.meraki.io
Developer Hub
Marketplace
Example: MV Integration with EVERYANGLE
Example: MV Integration with EVERYANGLE for Retail
Retail Case Studies
(Internal Only)
 Chuck E. Cheese’s Business Goals
• Increase foot traffic in stores by 20%

• Increase annual number of guest visits from 2.8 to

3.5 through new loyalty program
Problem
Impact
• Games in the stores generates 70% of • Single solution and framework for infrastructure
CEC revenue, and card readers that with Cisco Meraki consolidated full stack
operate the games rely on store
connectivity. Firewall issues and a mixed management for IT team
vendor environment caused network
complexity and unreliable connectivity • Attractive financial model with Cisco Capital trade-
in gear/eliminate maintenance contract obligations
• Poor customer experience and
operational efficiency due to the associated with incumbent competitors and
connectivity issues and technical smooth out the customer budget
shortcomings

• Small network team in charge of the

• Financial model also allowed for the addition of
increasingly problematic infrastructure Umbrella and WebEx
leading to high IT staff turnover

Technologies
• Meraki Full Stack
“When I arrived in 2017, the infrastructure was on fire, there were
• Umbrella
10 P1 calls every weekend and daily meetings with our CEO.”
- Chris Boult, CIO Chuck E. Cheese
• Webex
 Business Goals
Rent-A-Center • Reduce time and implementation costs for new
store networks by accelerating wireless
broadband and 5G capabilities (and avoiding
construction)
Impact
Problem
• Leveraging as-a-service platforms to offer service
• 2,500 brick and mortar locations with
changing customer demographics offerings to end customers
• Unique business model with financing • Agile, strategic data management (using data
services and retail options with partner center and cloud) and better network
retailers
management for stores
• Cost savings issue while tailoring to
flexible financing business model • Better 360 degree view of customer experience
• Simplify touchpoints for customers, across touchpoints (store & online)
marketing team, store associates, and IT
team • Improved MPLS (saved $) and improved security
• Legacy infrastructure and costly MPLS • One box, with industry leading security, and one
solution that was difficult to manage
switch. Configuration deployment went from
• Costly and complex to configure new store weeks of construction time to just hours
networks

“We can look at the network, make sure it’s configured properly,
Technologies
know exactly which devices are on there, we can do everything • Meraki Full Stack
remotely. All you gotta do is plug it in.” • Cisco XXXX
- Mike Santimaw, CIO Rent-a-Center
 O’Reilly Auto Parts
Business Goals
• Reduce complexity for IT team to manage
Problem large volume of stores
• New POS that is compatible with store
• New POS Implemented mid-2019 which
presented latency challenges with networks, improves customer and associate
existing 10/100 un-managed switches. experiences, and increases foot traffic
• O’Reilly was seeing a downturn in Q3
store revenues and decreased foot Impact
traffic. Store managers were blaming
inability to use new POS. • Implemented 17K switches in all 5,600 stores
• O’Reilly needed visibility into in-store in a 6 month period
engagement (where customers were
congregating, que line management, etc)
Technologies
• MX Switches
• Meraki APs
 Caliber Collision Business Goals
Full Stack Meraki with SD-WAN to to improve
reliability, deployment, application
performance, remote support, and enable
Problem transformational applications
• Owns and operates collision centers,
glass shops, and auto repair shops in 32 Impact
states • Average a store a day conversion
• 1,100+ locations and 15,000+ employees • Complete indoor / outdoor coverage allows
mobile estimation application
• Growing at 200 locations per year
• Application insight allowed the development
• Explosive organic growth and acquisition team to tweak the application
activity • Increased connectivity reliability with SD-
• Multiple network vendors with no WAN profiles
standard • Using API to create custom help desk scripts
and wall boards to improve resolution time
• Transformation of their systems required
better wireless coverage
Technologies

“We are very appreciative of the high level of attention and

service.”
• MX Switches
- Alan Hemmi, VP of IT Development Operations, Caliber Collision • SD-WAN
• APIs
Battle Cards
 Secure Store Connectivity and Optimization
Retail use-case battle card

Elevator Pitch Basic Discovery Questions Key Benefits

Retailers are constantly looking to innovate to drive business growth. But with • How many locations do you have? • Cisco’s enterprise networking and Meraki solutions provide scalability,
connectivity as a key ingredient, can your infrastructure and operations keep up? A reliability, security and ease of management.
reliable network ultimately drives the in-store experience, from inventory management • Do you have a dedicated network specialist/team?
to mobile engagement to clienteling, to name a few. • How are your locations connected (MPLS, cable, DSL, etc.)? • We provide consolidated connectivity across multiple types of
When business runs as planned, your current IT might be able to handle and deliver the connections to streamline network visibility and management.
• What kinds of WAN traffic do you see to/from the stores?
expected retail experience for customers and associates. But what about those • Cisco’s unified-management approach enables retailers to prioritize
unexpected surges and traffic in-store? Will your IT infrastructure manage them • Do you provide guest WiFi? network traffic while providing industry-leading resilience and security.
effectively? Can you still deliver personalized digital experiences for consumers
without impacting associate productivity or business-critical systems?
• Do you connect to data center(s) and/or cloud services? • Simplified PCI compliance and network segmentation to protect
To modernize the store IT infrastructure and network, retailers should first and • How do you process payments (network, dial-up, etc.)? consumer and retailer data.
foremost consider optimizing store bandwidth to prioritize network traffic, using edge • Do you prioritize different types of traffic? • Ensure uptime and functionality despite surges in traffic or service-
compute technology. Then they need to think about storage and routing of data,
• Do you have WAN redundancy (provider, connections, etc.)? provider performance or connectivity issues.
especially when there is a surge in traffic. Cisco’s approach to secure store connectivity
and optimization can help!
• Do you utilize end-to-end encryption for wide-area traffic?

Resources Use Case and Sales Plays Conferences and Events

• Cisco Portfolio Explorer – Retail • Secure Store Connectivity and Optimization – Overview • RetailTech Japan (Tokyo, March 2020)
• Meraki for Retail • Business Overview • Cisco Live (Digital Event, June 2020)
• Cisco Retail Website • Technical Overview • Shoptalk (Las Vegas, September 2020)
• Reliable and secure store connectivity (infographic) • Partner Overview • NRF Protect (Pittsburgh, June 2020)
• Sales Connect - ISG Retail Hub • Enable Secure Access • National Retail Federation’s Big Show (NYC, January 2021)
• Why Cisco for Retail? (AAG) • Secure SD-WAN • Retail Expo (London, April 2021)
• Modern Retail Value Chain (White Paper) • Secure Data Center • EuroShop (Dusseldorf, February 2023)
• Optimizing Retail IT and Store Operations (e-book) • Managing the Application Experience
• Cisco Retail and Hospitality Blog • Breach Defense for Enterprise
• Mitchells & Butlers (Case Study)
Battle Cards