Knowledge Management presentation on IBM
Vertical: Sales and presales
By:
Swati Chowdhry 7103401
Sankalp Saxena 7103406
Vivek Srivastava 7103412
Shubhi Gupta 7103418
Sushant Mahajan 7103437
Chavi Singhal 7103454
Achint Naveen 7103582
Himanshu Dixit 7104720
Communication
yees Em
p
pl o loye
es
Em
Business
Intelligence
SPSS
Too
ools ls
T
Knowledge
Data Mining
Tools
Repository
Database
Types of KM at IBM
IBM
Explicit (30%) Tacit (70%)
Structured Unstructured
People to people:
Sources of communication – Telephone, E-mail, Community, Various tools
People to machine:
Sources of communication – Various tools like Quickr, Filenet, P8, CMS and iRam
Machine to machine:
Sources of communication – Webcrawler , Search Engines.
IBM Lotus Quickr
IBM Lotus Quickr is social team collaboration software, used by teams of
people to share content. Lotus Quickr works inside and outside firewalls.
Lotus Quickr can be described as three things:
Content stores or repositories - where you store your personal and team
content.
Team Collaboration - that let you store, organize, access, and share content
and team projects.
Connectors - that provide the end user interface to Lotus Quickr content.
The Lotus Knowledge Management Framework helps establish scope and
The Lotus Knowledge Mgmt. Framework
priorities.
The Framework can guide knowledge management conversations among
business managers and information technology professionals.
Collaboration. The process of creating, sharing and applying
knowledge involves varying degrees of collaboration.
individual learning (competency) or
reusing well-defined best practices (productivity)
require some collaboration.
Knowledge activities related to
innovation and responsiveness are much more
collaborative.
Organizational Scale.
The second dimension of the Lotus Knowledge Management Framework is
scalability — that is, the extent to which knowledge management activities
and output can be leveraged throughout the organization.
Competency building and innovation typically occur on a small scale, at
the individual or work group level.
This framework implies some interdependencies among the sectors.
Without competent individuals, innovation, productivity and
responsiveness are difficult to achieve. Similarly, innovation, productivity
and competency are prerequisites for responsiveness.
Knowledge created or leveraged in one quadrant adds to knowledge
learned or reused in another.
At the same time, these sectors are not wholly dependent one another.
The Framework allows for flexibility. There is no predefined “route” to
follow from one sector to another.
Case study:
by a presales employee (name not to be disclosed)
Software for ATMs:
Problem:
A user tried debiting money from an ATM, but could not. He tried another ATM
nearby. He debited the amount required. The amount debited from the account
savings was double the amount mentioned by the user. It was discovered from
the knowledge of the database that money was withdrawn from both the places,
but the user claimed that first ATM machine did not work.
Possibilities:
1) The user was lying.
2) After he left the first ATM someone else debited the money due to some
technical fault.
Solution:
The problem was reported to the IBM. IBM presales employees came up with a
technical solution and made use of the explicit knowledge to translate it to tacit.
Thereafter , if such cases happened the person responsible was detected by the
system.(80% accuracy)
Communities of Practice
People of sales and presales of different
departments and regions come together to form
a community on the web.
Case Study: The people at IBM had to sell a
small office cubicle on a global level. This was a
difficult task made easy by involving KM.
Help in rating employees and their
contribution to the general objectives of the
company.
Make it easier to locate and team up people from different areas and common
interests.
Suggestion: Customers can form their own separate communities on the web and
get directly involved with the employees handling their products and get regular
updates regarding product information and progress reports.
IBM SPSS Modeler
IBM® SPSS® Modeler is a powerful, versatile data and text analytics workbench that
helps you build accurate predictive models quickly and intuitively.
Easily visualize the data mining process and can easily access both structured (numbers
and dates) and unstructured (text) from a variety of sources, such as operational databases,
survey data, files, and use modeling to improve business outcomes in areas as diverse as
CRM, marketing, resource planning, fraud and risk mitigation, medical research, law
enforcement and national security.
Produce deeper insight and more accurate predictions by utilizing all of data assets to
create a complete view of your customers or constituents.
Choose from a complete range of advanced analytical functions, including state-of-the-art
algorithms, automated data preparation and rich, interactive visualization capabilities.
Deploy models, predictions and insight to decision makers and operational systems,
including call center staff, customer-facing staff and websites.
Helps a better view into the future through predictive analytics.
IBM WebSphere
IBM Web Sphere refers to
a brand of software products
in the genre of enterprise
software known as
"application and integration
middleware". These software
products are used by end-
users to create applications
and integrate applications
with other applications.
THANK YOU
