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Corporate Social Responsibility: Wipro

Wipro established its corporate social responsibility program called Wipro Cares in 2002. Through Wipro Cares, the company focuses on education for underprivileged children, healthcare for disadvantaged communities, and environmental conservation projects. Wipro's CSR approach has three pillars: strategic engagement in social issues that drive social change and sustainable development; systemic involvement in long-term issues; and a deliberative approach to expanding social programs. What differentiates Wipro's CSR is the quality of its efforts, including resources, planning, support for partners, and long-term goal-setting. Wipro spends more than the required amount on CSR each year, having been engaged in nation-building for decades prior to CSR mandates.

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198 views7 pages

Corporate Social Responsibility: Wipro

Wipro established its corporate social responsibility program called Wipro Cares in 2002. Through Wipro Cares, the company focuses on education for underprivileged children, healthcare for disadvantaged communities, and environmental conservation projects. Wipro's CSR approach has three pillars: strategic engagement in social issues that drive social change and sustainable development; systemic involvement in long-term issues; and a deliberative approach to expanding social programs. What differentiates Wipro's CSR is the quality of its efforts, including resources, planning, support for partners, and long-term goal-setting. Wipro spends more than the required amount on CSR each year, having been engaged in nation-building for decades prior to CSR mandates.

Uploaded by

Aiyazz Shaikh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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WIPRO

CORPORATE SOCIAL
RESPONSIBILITY
By Haseeb Ali Shaikh
SYBMS
A div
WHAT IS CSR?

CSR stands for Corporate Social Responsibility which is a


management concept whereby companies integrate social and
environmental concerns in their business operations and
interactions with their stakeholders.CSR is where businesses
look at how they can better serve society as a whole, thereby
improving its public image and relations.

A good example of CSR would include Google that invested


$1.5 billion into renewable energy, and Disney which invested
$100 million in children's hospitals.
WIPRO'S CSR
ACTIVITIES
WIPRO CARE
Wipro established Wipro Cares in 2002 to take care of
Corporate Social Responsibility. The umbrella of Wipro
Cares CSR activities includes projects like education for
underprivileged children and children with disabilities,
healthcare facilities for disadvantaged communities,
environmental conservation projects and a lot more.
CSR APPROACH OF
WIPRO
THE 3 PILLARS

T H E S T R AT E G I C THE SYSTEMIC T H E D E L I B E R AT I V E
They choose domains to engage They take up systemic issues Their deliberative approach is
with that bring out social change that need deep and meaningful focused on expanding their
as well as sustainable involvement. To bring social social programs.
development. Their areas of change, they are ready to
engagement with society are a commit for the long term.
merger of their business agendas
and a social purpose.
WHAT MAKES
WIPRO DIFFERRENT
What differentiates the corporate social responsibility of
Wipro from other Indian corporates running sustainability
initiatives is the finesse. The quality of resources and
personnel that CSR activities of Wipro engage, the
attention to detail in laying out the intervention’s plan, the
thoughtful consideration for challenges that NGO partners
may face, and the readiness to come up with solutions. It
takes a long term view and sets goals in accordance.
WIPRO'S CSR SPENDS
The Company spent Rs. 181.8 crores
towards corporate social responsibility
activities in the financial year 2019-20,
according to the latest integrated annual
report. As you can see in the graph, the
actual spend is much higher than the
prescribed amount every year, for the past
five years. This is true of previous years as
well, since the firm has been engaged in
Nation Building decades before the mandate
came into effect.
THANK
YOU

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