Global Supply Chain
Simulation Game
Increase profit
Cost of production
Feature Minimize costs Cost of inventory
Cost of change orders
Choice
Rationale Least standard
deviation
Goal to meet demand
with higher accuracy
Features that had no impact on profit
were not chosen
Changed throughout the game
Demand
Estimate
Considered consensus forecast as a baseline
Rationale
Average demand (and standard deviation) provided
based on feature choice compared and used as upper
and lower limits
Results from previous cycles influenced our final
decisions for the following cycles
Prioritized least-cost options
Supplier Set-up cost
Selection Cost/unit
Rationale
Higher production levels used FarFarAway for the
least cost
Buffer in production capability employed by using a 0
lead time supplier
Flexibility allowed for change orders at any time
Year 1 Results
Original strategy:
• Consider consensus forecast
provided by forecasting team vs.
the average forecast based on
model design
• Focus on profit margin and
minimizing inventory holding cost
Model Consensus Average Std. Dev
(with options)
A 63 58 4
B 33 28 5
Year 2 Results
Year 2 Strategy:
• Took standard deviations
into account when making
decisions
• Conservative approach
Model Consensus Average Std. Dev
(with options)
A 60 55 2
B 30 32 4
Year 3 Results
Year 3 Strategy
• Follow same strategy as Year 2
• Took riskier approach with demand
strategy based on last year’s
experience
Model Consensus Average Std. Dev
(with options)
A 66 65 2
B 32 29 5
Year 4 Results
Year 4 Strategy
• Reverted to more conservative
approach in order to regain profit
levels
• We chose options that decreased
standard deviation of demand
Model Consensus Average Std. Dev
(with options)
A 60 63 1
B 28 26 9
Overall Performance
Takeaways
• Even the “experts” in forecasting can make mistakes
• It is important to be prepared to make educated changes at any point in the production process in order to
minimize costs and maximize profits
• Built-in capabilities to meet fluctuations in demand are essential
• Choosing the right suppliers who have flexible timelines is important
• Design optimization was a key component of our success
• Combination of features changed profit and demand projections, as well as the standard deviation of the
demand, which allowed us to make smarter decisions
• Standard deviations are an important factor in making decisions
• They made us more aware of the potential bumps along the way