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Presentation On Social Media By-Swethambari Talwar Mba (HR)

This presentation provides an overview of social media: It defines social media as internet-based platforms that promote sharing of information. Examples include Facebook, Twitter, and Instagram. It discusses how social media works by allowing users to create profiles and share content. It also outlines the types of social media like social networks, media sharing sites, and bookmarking sites. Additionally, it covers the business uses of social media like social media marketing, analytics, and customer relationship building. Both the advantages in visibility and engagement and disadvantages in resource usage are presented.

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S Talwar
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2K views19 pages

Presentation On Social Media By-Swethambari Talwar Mba (HR)

This presentation provides an overview of social media: It defines social media as internet-based platforms that promote sharing of information. Examples include Facebook, Twitter, and Instagram. It discusses how social media works by allowing users to create profiles and share content. It also outlines the types of social media like social networks, media sharing sites, and bookmarking sites. Additionally, it covers the business uses of social media like social media marketing, analytics, and customer relationship building. Both the advantages in visibility and engagement and disadvantages in resource usage are presented.

Uploaded by

S Talwar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presentation

On
Social Media

By-
Swethambari Talwar
MBA (HR)
Content

• Introduction
• What is Social Media?
• Why social media is important in our life?
• How Social Media Works
• Some Examples of Social Media
• Types of Social Media
Content Cont.

• 7 functions of social media?


• Is social media good or bad for students?
• Business applications of social media
• Advantages
• Disadvantages
• Conclusion
Introduction
• Social media is a medium that is growing quite prevalent
nowadays because of its user-friendly characteristics.
• Social media platforms like Facebook, Twitter, Instagram, etc
are allowing people to unite with each other across
distances.
• In other words, the entire world is at just one touch finger
touch away and wholly thanks to social media. Today’s
generation is particularly one of the most aggressive users of
social media.
What is Social Media?

• Social Media can be defined as an array of internet-based


platforms, which promotes and enhance the sharing of
information.
• Some of the most common types of social media are websites
and applications focused to microblogging, forums, social
bookmarking, social creation, social networking and
Wikipedia. Conclusion
Why social media is important in
our life?
Social Media allows people to interact in ways we could
never imagine, how we did till now without it.

It is quite easy to catch up on someone’s life through a


simple message on the computer or mobile phone, even
email.
Social media enables communication for not only one’s
personal life but also for business life.
Why social media is
important in our life?
• For example- E-commerce has become the largest
platform for shopping online which not only helps
buyers to purchase but also sellers to make business.
Businesses have developed due to online
advertisements or media sites because they get the
word out quicker and faster.
How Social Media Works

• Social media sites start with a user creating a profile, usually


by providing a name and an email address.
• Once a profile has been created, users can create and share
content. For instance, an Instagram user with a new account
can take a picture and share it on their profile with a caption.
• Social media often uses "feeds" that allow users to scroll
through content.
Some Examples of Social Media
Types of Social Media
• 1. Social News
The users are allowed to post news links to the outside
articles on the social news websites. A most prominent
example of this type of social media channel is Reddit.
• 2. Social Networks
The users are allowed to connect and share with the people
having similar interests and backgrounds on a social
networking website. The most example of a social
networking site is Facebook.
Types of Social Media Cont.…..
• 3. Media Sharing
The users can share different types of media such as video
and photos on the media share websites. The most
popular media sharing website in the world is YouTube.
4. Bookmarking Sites
The users are allowed to save and organize links to several
online websites and resources on these websites. The most
popular bookmarking site in the world is StumbleUpon.
7 functions of social media?

• Identity
• Conversations
• Sharing,
• Presence
• Relationships
• Reputation
• Groups
Is social media good or bad for
students?
• School students are very young and their minds are not
much developed hence they cannot differentiate between
good and bad.
• They can easily get influenced and distracted. It might
also lead to biased, prejudiced views about people or
issues they hardly have any knowledge of.
Business applications of social
media
• Social media analytics - the practice of gathering data from
blogs and social media websites and analyzing that data to
make business decisions. The most common use of social
media analytics is to mine customer sentiment to support
marketing and customer service activities.
• Social CRM (customer relationship marketing) - can be a
powerful business tool. For example, establishing a Facebook
page allows people who like a brand to like their page, which
creates avenues for communication, marketing and
networking..
Continue …
Business applications of social
media
• Social media marketing (SMM) - takes advantage of social
networking to help a company increase brand exposure and
broaden customer reach. The goal is usually to create content
compelling enough that users will share it with their social
networks.
• Enterprise social networking allows a company to connect
individuals who share similar business interests or
activities. Internally, social tools can help employees access
information and resources they need to work together
effectively and solve business problems. 
Advantages
• Compelling and relevant content will grab the attention of
potential customers and increase brand visibility
• You can respond almost instantly to industry developments
and become heard in your field
• It can be much cheaper than traditional advertising and
promotional activities
• Social content can indirectly boost links to website content
by appearing in universal search results, improving search
traffic and online sales
Disadvantages
• You will need to commit resources to managing your
social media presence, responding to feedback and
producing new content
• It can be difficult to quantify the return on investment
and the value of one channel over another
• Ineffective use - for example, using the network to push
for sales without engaging with customers, or failing to
respond to negative feedback - may damage your
reputation
Conclusion
• The use of social media aims to improve public
perception, but the Trust’s campaigns have also
shown savings in time and money.
• For example, each recruitment campaign by the
Trust used to take about 53 days and cost around
£2,400 per person hired. By using social media, costs
have now been reduced to about £800 per person
hired and the time taken to recruit is down to 42
days.
Thankyou

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