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Lesson 4 - Communication Models

1. The document discusses several models of communication, beginning with Aristotle's model which views communication as speaker-centered and linear with the audience being passive. 2. It then explains the Shannon-Weaver model which focuses on technical communication and views it as a process involving a source, transmitter, channel, receiver, and destination. 3. Interactive models of communication are presented, including the Schramm model which adds feedback, and the transactional model which sees communication as a circular process of interaction and exchange between participants.

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Aicha Ellen Balaba
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91 views27 pages

Lesson 4 - Communication Models

1. The document discusses several models of communication, beginning with Aristotle's model which views communication as speaker-centered and linear with the audience being passive. 2. It then explains the Shannon-Weaver model which focuses on technical communication and views it as a process involving a source, transmitter, channel, receiver, and destination. 3. Interactive models of communication are presented, including the Schramm model which adds feedback, and the transactional model which sees communication as a circular process of interaction and exchange between participants.

Uploaded by

Aicha Ellen Balaba
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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MODULE 2

COMMUNICATION
MODELS
MS. AICHA ELLEN A. BALABA
At the end of the lesson, the students
should have:

1. identified the elements of Aristotle’s model;

2. explained Aristotle’s model;

objectives:
3. applied Aristotle’s model to a contemporary social issue; and

4. presented an output exhibiting Aristotle’s model.


A. linear
communication
• aristotle's model of
communication
This model is more
focused on public
speaking than
interpersonal
communication. This
is considered as the
first model of
communication.
• Unlike the other models of
communication, Aristotle’s
model is formed with five (5)
elements: speaker, speech,
occasion, audience, and effect.

• Aristotle’s model is speaker-


centered since the audience
remains passive.
• There is no room for feedback
2. THE SHANNON-
WEAVER MODEL OF
COMMUNICATION
This model is specially designed to
develop the effective communication
between sender and receiver.
At first the model was developed to
improve the Technical communication.
Later it’s widely applied in the field of
Communication. The Mathematical
theory later came to be known as
Shannon Weaver model of
communication or “mother of all
models.” This model is more
technological than other linear models.
This model has five elements:

1. source - where the message originates.

2. transmitter - It converts the message into signals to be


transmitted or sent through cables or other machines.

3. channel - medium used to send a message.

4. receiver - It is the one that translates the message, in a


form of a signal or sound wave, into a form that can be
understood by the destination or recipient of the message.

5. destination - The receiving end in this communication


model.
A. interactive
communication
Schramm
model
Schramm (1954)
visualized the process
of communication as
an exchange of
thoughts and ideas.
Feedback was added to the Shannon-Weaver
Model. The recipient of the message decodes it
and creates a feedback based on his
understanding of the information sent and vice
versa.
The figure identifies the six elements of
communication which are the sender, the
message sent, the receiver and the feedback
provided by the receiver and sent back as a
response to the sender and the processes of
encoding and decoding.
Encoding is when an idea or information
is translated into words and expressed to
others.

Decoding is when this idea or information


is understood and interpreted by the
receiver.
transaction model
Communication is
dynamic. It has a
complex nature. It
takes place among
individuals at any
given time with any
given subject.
The transactional model shows a
circular process of interaction
between the persons involved in the
communication, with each one
actively participating and sharing
ideas with one another.
Feedback is given freely and deliberately to
one another or to all members participating
in the communication transaction. The
sender and the receiver may simultaneously
exchange roles as communicators. Since
communication is deemed dynamic and
progressive, the topic may also change from
time to time.
The noise or barrier to
communication is also taken into
consideration for it may directly or
indirectly affect the smooth flow of
communication.
interactional model
Feedback is simply a response that a receiver
gives to a sender. (See Figure 1.2.) Feedback
can be verbal (i.e. “yes”) or nonverbal (i.e. a
nod or smile). Most importantly, feedback
indicates comprehension. It can help senders
know if their message was received and
understood. By focusing on flow and
feedback, interactional models view
communication as an ongoing process.
The final feature of this model is the field of
experience. The field of experience refers to
how environment, experiences, culture, and
even heredity can influence how a sender
constructs a message.
Keep in mind that each person brings a unique
field of experience to an interaction. Likewise,
each communication interaction is unique.

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