MAD
CHAPTER - 2
DIVING INTO MOBILE APP(OR)WEBSITE
CONTENTS
Mobile Web Presence
Mobile User Browsing Behavior
When To Create An App
Types of Mobile Apps
Benefits of Mobile Application Development
Market
MOBILE WEB PRESENCE
With the mobile web presence, we can get things easily
and faster.
According to survey, there is more than 1.7 billions
mobile internet users world wide in the year 2013.
CONT…
Country Apple Black Berry Android Others SYMBIAN
USA 43 7 40 10
Brazil 18 42 40
Russia 11 19 29 41
UK 41 33 21 5
Japan 48 46 6
Australia 73 20 3 4
China 12 33 3 4
Germany 47 39 9 5
Spain 38 48 6 8
CONT…
Mobile Content:
A mobile website experience is different from the
desktop view.
With a limited screen size, new usability techniques have
been developed to help people view and navigate data.
Navigation is one of the most important, and often most
difficult, areas of mobile website design.
CONT…
CONT..
Mobile Browsers
Mobile browsers have been developed to website not to
be displayed on smaller devices.
Mobile browsers have tools to zoom, scroll and highlight
the links to help make browsing like normal website.
According to statistics of 2011, there is increase of usage
of Android browser and the decrease of usage of
BlackBerry browser.
CONT…
MOBILE USER BROWSING BEHAVIOR
Mobile interface should be designed based on the
behaviors of the mobile users.
Following are few reasons, why users might need access
to your mobile content.
Repetition:
Users are coming back to your site repeatedly because
they want to see new content.
Users may want to see the updates.
CONT…
Boredom:
Users may access mobile contents to pass time.
They may heard about offers through announcement, so
they may access the contents.
Urgency:
Users may need information of near by hospitals and
restraints.
WHEN TO CREATE AN APP
Deciding when to create an app is difficult.
It is not a decision to decide quickly, it requires a great
deal of thought.
A mobile application can be an opportunity to improve
interaction with customers, create a brand awareness and
create additional revenue.
If the objectives and plans are not clear, customers can
be upset and money can be lost.
NEW REVENUE RESOURCES
Purchasing goods through mobile applications has
revolutionized digital business.
People are looking for convenience, and purchase digital
goods with one click.
Print media also making their business through mobile
apps for subscription based services like magazines and
newsletters.
This makes billions of revenue.
CATEGORIES OF MOBILE APPS
After development of mobile app, when it is deployed to
market, we are required to put it into a category within in
the market to allow users to discover our app more
easily.
Mobile apps are divided into categories, and some
categories are more popular than others.
Life Style Mobile Apps
Fitness
Travel
Food
CONT…
Social Media Mobile Apps
Facebook
WhatsApp
Instagram
Utility Mobile Apps
Reminders
Calculators
Flash Light
Games
Angry Birds
Candy Crush
Subway Surfer
BENEFITS OF MAD
Make use of native devices features
Offline content
Ease of discovery
Push notifications
Increased customer feedback
CONT…
Make use of native device features
Itis easy to extend the hardware boundaries of mobile app.
In-app purchasing do not need the tight interaction with the
UI and OS unless if you are creating native apps.
Third party frameworks are slow to adapt new features in
platform’s OS.
Offline content
We know that content is king.
A mobile app is best and easy way to display all your
information to the customers.
CONT…
The data displayed on the mobile app may come from other
place, so there may be problems to load the data.
So there should be some offline content on the mobile, and
should be updated.
The offline content is updated when device has a access to
the internet.
Ease of discover
Market provides a place to present apps to the world.
Users are not using search engine to find apps for their
mobile devices; they are searching within the installed market
tool.
CONT…
Push notifications
Text messages have become the preferred communication
over instant messaging among the people
The main objective is to get immediate response.
Push notifications simulate the same behavior of text
messages but based on apps.
Push notifications alert users of something that they should
be aware of instantly: a new e-mail, a new tweet, or some
other bit of information
CONT…
Increased customer feedback
Loyalty can be achieved by the apps.
When it achieved with your apps, companies can ask
feedback to the customers.
Quick polls, short forms and other integration services with
social media can provide a better level of feedback with
mobile apps.
MARKETING
Marketing is a process. Part of this process contains
strategies to find out what products or services will
provide value to clients, how to sell to clients, and how
to communicate.
Advertising is a paid communication such as radio,
direct mail, and TV placements. It is part of marketing
strategy.
CONT…
We can’t just throw the app into the market once the app
is created.
The success of your app may depend on how much
marketing you put into it.
There should be a perfect marketing plan.
The market is just one tool for mobile marketing.
CONT…
Some companies sales looks like the “long tail”.
Means, they providing hundreds of thousands of
products but perhaps selling only a few copies.
Popularity
Products
CONT…
QR Codes:
Today apps are very important, and it’s important to
provide the user with a very simple way to download
your app while you have their interest.
Typing a long URL in a web browser or remembering
the name of your app can be problematic for some users.
Quick response (QR) codes provide a means for users to
scan an image with their mobile device, and then a web
browser will open automatically to the URL embedded
within the image.
CONT…
QR codes are a type of matrix
barcode, which is a machine-
readable representation of data.
QR codes can hold a great deal
more data than the barcodes.
This QR code contains, with
contact information for Gravity Works.
Microsoft Tag
It is another popular alternative
To QR codes
