JAGA : MANAGING
CREATIVITY AND
OPEN INNOVATION
Neelu, Parthib, Saurabh,
Shikhar, Yash Sagar
Respect
nature
Build Awake
bridges Jaga the artist
Key Organizational Innovation
And
Characteristics of JAGA Creativity
Create Dream a
Emotion future
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KRIEKEL’S VIEWS ON
CREATIVITY & INNOVATIONS
IN SOCIETY?
HOW DOES HIS
BACKGROUND INFLUENCE
HIS APPROACH?
• Studied Anthropology but equally
interested in:
• Psychology
Kriekel’s • Engineering
• Philosophy
Background • Design
• Economics
• Passionate traveler
• Lived with different indigenous tribes
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Kriekel’s Views on creativity
and innovations in society.
• Respect employees and open work
environment
• Freedom of action
• Encouraging people to be entrepreneur of
their own product or function
• His goal is to make the company more
creative and providing more freedom to
individuals
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5 Critical elements of Creative Economy
as perceived by Kriekel.
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1. Respect Nature
Jaga's products come with 30 Year Warranty: Cradle-to-Cradle.
In 1980 jaga developed "Low H2O" technology: Jaga worked with researchers at
labs to find most efficient ratio between water volume & surface area to be heated.
Critical elements of
Creative Economy Jaga's Low H2O heat exchangers use 90% less water than traditional steel panel
radiators.
as perceived by
Kriekel. "Low-surface-temperature" technology: ensures AIR gets maximum heating, not
radiator.
"DBE (Dynamic Boost Effect)" technology: Jaga's efficient DBE radiators heated
rooms 9 times faster, quickest and most economical heating in the WORLD by
DBE.
20XX 8
2. Awaken the Artist
Product must have a meaning to its owner, & be
valuable.
Critical elements of Asthetic aspect of each radiator raised it to an object of
Creative Economy art.
as perceived by
JAGA Provided opportuinites to artists & dreamers in
Kriekel. company.
Combination of functionality & design made JAGA a
commercial success and JAGA won many design
awards.
Critical elements of Creative Economy as perceived by Kriekel.
People have tendency to cling to
3. Dream a Future
proven ideas, and stop imagining.
JAGA believed in involving Visonary products of JAGA
visonaries in business for included DBE radiators and JAGA-
developing unique top performing Oxygen that transported fresh but
products. heated air from outside into room.
It was fully programmable heating
& ventilation solutin, for clasrooms
offices etc.
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Critical elements of Creative Economy as perceived by Kriekel.
• 4. Create Emotion
• Bring ideas to life by connecting them to an experience.
• Role of Motivator: creative ideas can only be realized when people are
enthusiastic & inspired about them.
• Three steps by JAGA in creating emotion:
• Experience Lab launched in 2005: Jaga tested tech. long before orgs. had even
heard of them- helped JAGA win contracts from leading building projects at
London, Moscow & Madrid.
• Exhibitions & Events: in 2007, Heatwave radiator was shown to public by JAGA
as if it was a piece of art: an experience was created that touched all senses.
• JAGA Product days launched in 2007: 5-day product design event: all JAGA
personnel encouraged to come up with new ideas, no limits. Most successful
product from it: "PLAY" child friendly radiator, designed with child safety in
mind.
20XX 10
Critical elements of Creative Economy as
perceived by Kriekel.
• 5. Build Bridges
• Create mental bridges of trust: innovation is a temporary jump into
darkness, requires courage.
• Free spirit of entrepreneurs renew the economy.
• However, most managers avoided experimentation, held onto existing
solutions, afraid of unknown.
• A unique creative corporate culture developed at JAGA: by matching:
• Artist & Engineer
• Designer & Manager
20XX 11
BEYOND EXPERIENCE LAB AND JAGA PRODUCT
DAYS, DISCUSS A FEW MORE INNOVATIVE IDEAS
FOR THE COMPANY?
Collaborations
• Host Creative idea/product competitions in
schools/colleges.
• Invite people from all backgrounds to submit
creative ideas through incubation center and
reward them accordingly.
• The management can sponsor the courses
related to their field across various technical
universities and design institutes. In this
manner, they will be able to gain on the new
techniques & designs. It will help in
gathering the right focused minds for projects
such as ‘UCHRONIA’.
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The Burning Man
• Sponsoring the program will develop
ample trust among the participants to
share their raw thoughts amongst
themselves.
• The group of employees that participated
in THE BURNING MAN event can be
sorted into the group of engineers,
visionaries etc. it will help in spreading
the concept of innovative thinking.
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WHAT ARE THE
OBJECTIVES OF THE
UCHRONIA COMMUNITY
PROJECT?
WHAT ARE THE ISSUES
PLAGUING IT?
2021 16
To act as a bridge between
creativity & materialism
Objectives
To bring together those who
Kriekels considered innovators
and creators
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Very Less Participation Failure to keep the creative
professionals engaged
Issues
Lack of focus & spurious content on Failure to generate active topics before
the website becoming completely inactive
ADVISE THE
COMPANY FOR
UCHRONIA
PROJECT?
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Harmonize the groups of believers
and non-believers
CEO can organize meetups with both groups & brainstorm
Explain benefits & costs to nonbelievers
Decide a timeline to phase it out if it didn’t pick pace
Gather information on external stakeholders
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Quality improvement on Uchronia
• Put a few existing ongoing
projects as a test phase
• Design focus : seek consultation
from design teams
• Feedbacks from people who
joined but didn’t continue on the
platform
• Market Research
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Shutdown • As stated earlier, there should be a
decided timeline to quash the
project if it does not work
• People may still refrain from
sharing creative ideas publicly.
• He can set up a creative lab and
incentivize creators to come
collaborate and innovate
• Lab can be used to check economic
viability of projects before final
rollout of projects
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THANK YOU
