McDonald’s
Business Plan
Business:
Name: McDonald’s
Type of business: franchise and public limited fast food restaurant
Owner: Ray Kroc is credited with the global expansion of McDonald's, turning it into the most successful fast food corporation in the world. Due to the company's
growth under Kroc, he is also referred to as the "founder" of the McDonald's Corporation. The CEO now is Chris Kempczinski, who is an American business executive.
Mission statement: Vision:
Aims and Objective: Serving quality food that our customers love and can trust. Having said all that, McDonald's is about more than just food. It's about
our suppliers, franchisees and employees working together. It's about the skills and opportunities we offer and the ways in which we support our local
communities.
Product:
Goods/services: Offering many fast food items with different varieties like
burgers, fries, drinks, ice cream with many customizable options for customer
preference.
Operations and equipment: 35000 chains open across 120 countries. Also do
deliveries using scooters and have a dedicated driver staff as well as approx.
210,000 employees working inside the restaurant. Equipment includes: grills,
fridges, ovens, ice cream machine, soda machine, fryers, scooters, etc.
Price: McDonald’s likes to keep prices as low as possible to stay competitive
and to offer food for the less fortunate at a low price. The least expensive thing
on the menu in a regular mcdonalds restaurant is the 1dollar meal(cheeseburger,
fries, soda) and the most expensive is the The cavalier chef's burger
Suppliers: Tyson Foods (TSN), Lopez Foods, 100 Circle Farms, Gaviña
Gourmet Coffee, Hildebrandt Farms and many more who supply stuff like bakery
supplies, meat, poultry, fish, produce, and dairy products
Market:
Who they selling to: Everyone especially kids with the happy meal
Competition: -Strengths: MсDоnаld's hаs suссessfully rоlled оut new items like соffeessmооthies, аnd Аngus
burgers, exраnding the rаnge оf menu сhоiсes. With а strоng рrоduсt оffering, the
соmраny hаs grоwn inсоme thrоughоut the reсessiоn, nоtсhing strоng inсreаses in
sаme-stоre sаles.
Орerаtiоns аre sрreаd аrоund the wоrld, meаning the соmраny is nоt exроsed tо just
оne сurrenсy оr eсоnоmy.
Even trаding neаr its highs, MсDоnаld's serves uр sizzling dividend yields thаt tор the
10-yeаr Treаsury. The yield соmes with а side оrder оf аnnuаl dividend hikes dаting
bасk tо 1976. The аnnuаl dividend раyment hаs gоne frоm 55 сents рer shаre in 2005
tо $2.20 this yeаr.
-Weaknesses: It will be hаrder аnd hаrder tо find рrime lосаtiоns tо build а set оf
gоlden аrсhes. The U.S. is sаturаted with its restаurаnts, sо grоwth will hаve tо
оссur internаtiоnаlly, роsing роtentiаl сulturаl сhаllenges.
While the аnnuаl dividend hikes аre likely tо соntinue, the dividend
grоwth rаte hаs been slоwing аnd will рrоbаbly соntinue tо slоw оr level
оff.
Finance:
Start-up cost: The total investment necessary to begin operation of a traditional McDonald's
franchise ranges from $1,008,000 to $2,214,080
Money: McDonald's generated a total revenue of 19.21 billion U.S. dollars in 2020
Personnel:
Employees: 210,000 employees work around the world but this number has fallen
by 85 thousand since the previous year and has more than halved in the
past five years.
Skills: the workforce does not need high skill to preform in a mcdonalds
workforce. However, they do get trained(on-the-job) on how to use the
grills and all the equipment in the restaurants. The dilvery drivers also
need to have a driver’s license of course and need to be experienced.
