TOPIC- EVALUATE THE ELEMENTS OF
AUDIENCE ANALYSIS WHEN
INTERACTING WITH OTHER PERSON OR
ORGANIZATION?
Represented By:-
ANSITA BHANJA
MILINA PRIYADARSHINI
AUROBINDA MISHRA
Introduction:-
*What is Audience Analysis?
■ Audience Analysis is the process of gathering information about the people
in your audience so that you can understand their needs, expectations,
beliefs, values, attitudes and likely opinions.
*Why conduct an Audience Analysis?
■ 1.Understand the value of acknowledging your audience.
■ 2.Understand how to choose a worthwhile topic.
■ 3.Explain how to adapt your speech to your audience’s needs.
■ 4.Explain the value of speaking with credibility.
Key Terms:-
Audience:- One or more people within hearing range of some
message; for example, a group of people listening to a performance
or speech; the crowd attending a stage performance.
Audience Analysis:- A study of the pertinent elements defining the
makeup and characteristics of an audience.
Audience-Centered:- Tailored to an audience, when preparing a
message, the speaker analyzes the audience in order to adapt the
content and language usage to the level of the listeners.
Elements of Audience analysis when interacting
with other person or organization:-
■ There are three main elements of Audience Analysis:-
1. Demographic analysis
2. Attitudinal analysis
3. Situational analysis
■ Demographic analysis:-
Age- Age influence culture expectations, language preferences and even the best
place your audience can be reached. Each generation has its idols and fashions,
which impact their taste and sense of value. Historical or political events that
happened in their lifetime from their perception of the world they live in.
Gender- Gender may seem irrelevant for certain types of products while critical
for others. An in-depth audience analysis can reveal how impactful it is. One can
learn when correlating preferences and behavioral patterns with gender distribution.
Culture- Culture refers to the way we understand ourselves both as individuals
and as members of society and includes the beliefs, values, behaviour, stories,
rituals etc. Culture is part of the very fabric of our thought can’t be separated.
■ Religion- There is wide variability in religion. Even within a
particular religious group, a great deal of diversity can be found. Even
with these multiple facts, religion is still a meaningful demographic
lens. It can be an indicator of probable patterns in family relationship,
family size and moral attitudes.
■ Education- education background of the listeners can help one’s
choice of vocabulary, language style and the use of examples. This
can help to select and narrow the topic.
Attitudinal analysis-
■ Attitudinal Analysis addresses the audience’s attitudes, beliefs and values. while
having a conversation one seeks to identify the audience’s attitudes, beliefs and
values. They are the keys to understanding how the audience thinks.
■ Attitude- An attitude defines what a person likes or dislikes. It is important to
find out the audience’s attitudes towards the subject while choosing a topic.
■ Belief- A belief is what one believes to be true or false. Beliefs are principles or
assumptions about the universe. Beliefs are more durable than attitudes because
beliefs and hinged to ideas and not issues.
■ Values- A value is a guiding belief that regulates our attitudes. Values are the
core principles driving our attitudes. Every individual has its own values that it
subscribe to and a value hierarchy that it use to navigate the issues of the world.
Situational Analysis-
The situational audience analysis category considers the situation for
which the audience is gathered. The entire tone and agenda of
speech rests largely upon whether or not the audience even wants to
hear.
Situational Analysis is finding out thinks like the seating arrangement,
the number of people likely to attend and room lighting.
Benefits of understanding Audiences:-
■ The Benefits of understanding your audience;- The more you know and
understand about the background and needs of your audience, the better you can
prepare your speech.
■ When you speaking, you want listeners to understand and respond favorably to
what you are saying. An audience is one or more people who come together to
listen to the speaker.
■ Audience members may be face to face with the speaker of they may be
connected by communication technology such as computers or other media.
■ 1.Audience-centered approach to speaking
■ 2.finding common ground by taking perspective
■ 3.Gathering and interpreting information
■ 4.Practical Benefits for the speaker.
Conclusion-
■ Audiences are egocentric(self focused).
■ Audiences will judge a speech based on what they already know and
believe.
■ To be an effective public speaker, you must relate your message to
an audience’s existing interests/ concerns, knowledge and beliefs.
Thank You..
