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Module 7 Media Literacy

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ARLENE PILAR AVECILLA
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2K views

Module 7 Media Literacy

Uploaded by

ARLENE PILAR AVECILLA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MEDIA

LITERACY
Objectives
1. Define media literacy

2. Cite the important roles of media literacy

3. Explain Media Information Literacy (MIL) along with various aspects


and dimensions

4. Examine the advantages and disadvantages of media

5. Demostrate how MIL can be integrated in the curriculum


Activity

Family Feud
This is an activity in which two groups
of students match to give words/ terms
based on the given category. It denotes
critical thinking in connecting,
collating, collecting and categorizing
those terms.
Let's
start
Most liked audio-visual gadgets

Earphones Transistor radio

Ipads Play station

Stereo
Let's
start
Most trending media apps

Instagram Tweeter

Facebook Tik Tok

Spotify
It refers to all electronic or digital means and
print or artistic visuals used to transmit
messages through reading (print media),

Media
seeing ( visual media), hearing ( audio media)
or changing and playing with ( interactive
media) or some combinations of each
Media Literacy
It is the ability to access, analyze, evaluate and create media
(Firestone, 1993)

Media literacy skills are included in the educational standards in


language arts, social studies, health, science and other subjects.

Many educators have discovered that media literacy is an


effective and engaging way to apply critical thinking skills to a
wide range of issues
Other definitions

The Ontario Ministry of Education (1989) stressed that media


literacy means helping the students develop an informed and
critical understanding of the nature of mass media, the techniques
used and their impact.

Media literacy is the ability to identify different types of media


from wide array of sources and understand the messages they
bring. (Hobbes, 1997)
Media Literacy
Concepts 2. It is the ability to realize that all
kinds of media show a representation
1. It is the ability to critically of reality
assess the accuracy and validity of
information transmitted by the
mass media and produce
3. It is the process of assessing,
information though various forms
decoding, evaluating, analyzing and
creating both print and electronic
media
Media Literacy 6. As a 21st Century approach to
Concepts education, media literacy builds
understanding of the role of media
4. It depicts experience of reading society , as well as the essential skills
texts and designing hypertexts of inquiry and self- expression
made possible through technology necessary for democratic citizens

5. It pertains to understanding 7. it reprents response to the


how to use today's technology, complexity of ever-changing electronic
how to operate equipment, use of environment and communication
various softwares and explore the channels
internet
Media Literacy
Concepts
8. Critical evaluation of media 10. It includes the ability to perform
require the ability to anlayze effective internet searches, awareness
dissemenate varoius features to and respect of intellectual property
others and copyright law and the ability to
identify truth from the fake news
9. It is about teaching critical
media management strategies
including ICT in school and
learning centers
Roles of Media Literacy
02 03
01
Becomes a smart
Learn to think critically consumer of products Recognize point view
and information

04 05 06

Create media resposibly Identify the role of understand the author 's
media in ou culture goal
Social Media
It is a term that describes
websites to connect people and
involve user-generated content,
which is the hallmark of a social
media site.
Types of Social Media
Websites
Social media
networking
websites

Social media news Social


websites media photo
and video
sharing
websites Microblogging
and blogging
websites
Media and Information Literacy
Media and Information Literacy (MIL) is a
“combination of knowledge, attitudes, skills, and
practices required to access, analyse, evaluate, use,
produce, and communicate information and
knowledge in creative, legal and ethical ways that
respect human rights” (Moscow Declaration on
Media and Information Literacy, 2012)
 Baacke (1996) included compositional
Aspect of MIL skills in his media competence model
that involves creating new kinds of
media content, encouraging self-
determination and increasing
 MIL is the optimal outcome of media, individuals' chances for participation
information and communication
technology (ICT) education along three  Moeller (2009) summarized the facets
aspects. of MIL from the user perspective,
emphasizing media consumers in
1. technical skills identifying news and understanding
2. critical attitudes media's role in reshaping the global
3. facts about media and ICT issues.
Seven Dimension of MIL
02 03
01
Resource literacy
Tool literacy Social- Structural
Literacy
05 06
04 07
Publishing Emerging technology
Research literacy literacy Critical
literacy literacy

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