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Models of Milk Distribution

1. The document describes various models for the distribution of fresh milk from manufacturing plants to retail outlets, including transport-only, transporter-cum-distributor, retail-cum-distribution, and supplier models. 2. It provides examples of companies that use each model, such as Amul and Mother Dairy for transport-only, and Namaste India and Healthway for retail-cum-distribution. 3. Namaste India's six distribution models are examined in depth, including company transport to dispatch points, secondary distribution to distributors, distribution to exclusive retail outlets, and a supplier model.

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Ashish Sharma Sales and Marketing
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266 views14 pages

Models of Milk Distribution

1. The document describes various models for the distribution of fresh milk from manufacturing plants to retail outlets, including transport-only, transporter-cum-distributor, retail-cum-distribution, and supplier models. 2. It provides examples of companies that use each model, such as Amul and Mother Dairy for transport-only, and Namaste India and Healthway for retail-cum-distribution. 3. Namaste India's six distribution models are examined in depth, including company transport to dispatch points, secondary distribution to distributors, distribution to exclusive retail outlets, and a supplier model.

Uploaded by

Ashish Sharma Sales and Marketing
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CHANNELS OF FRESH MILK DISTRIBUTION

SUPPLY AND DISTRIBUTION.


INPUTS FROM : NOIDA, GREATER NOIDA,
EAST DELHI, GHAZIABAD
 Studied Fresh Milk Distribution Models from Plant to
Channel Partners :

1. Super Distributor.
2. Distributor.
3. Exclusive Retail Outlets of Company.
4. Retailer Cum Distributor.
5. Suppliers.
6. GT Retail outlets.
7. Biker.
MAJOR COMPETITION IN THE AREAS :
• AMUL .
• MOTHER DAIRY.
• NAMASTE INDIA.
• ANANDA.
• PARAS.
• MADHUSUDHAN.
• PATANJALI .
• HEALTHWAYS.
• PARAM.
• PARAG.
• OTHER LOCAL (MORNING FRESH, RAJAT,ARLYS)
Distribution Models Owned By Companies
1. Only Transporter.
2. Transporter Cum Distributor.
3. Transport by Company (From Plant to Dispatch).
4. Retail Cum Distribution Model.
5. Namaste India Models of Distribution. Case Study
They are into 6 models for Secondary and Tertiary Distribution i.e. :
I) Transport by Company.
II) Secondary Distribution Models.
III) Distribution to Exclusive Retail Outlets.
IV) DOCO Model.(Distributor Owned Company Operated)
V) Supplier Model .
VI) Home Delivery Through Application .
• ONLY TRANSPORTER
 Only picks up milk from manufacturing unit and delivers to
distributor, super distributor.
 Paid only freight per crate.
 Operations by Mother dairy, Amul, Ananda, Paras, Madhusudan.

MANUFACTURING UNIT

TRANSPORTS TO SUPER DISTRIBUTOR/DISTRIBUTOR


FOR FURTHER DISTRIBUTION.
• TRANSPORTER CUM DISTRIBUTOR (TCD)
• Carries fresh products of his area and other distributors and mother dairy outlets.
• Paid freight of carriage of other distributors too.
• Manages advance fresh products payment only of his distribution area.
• Responsible for crate transaction of entire load in truck.
• Tcd’s are in amul, mother dairy, ananda, paras,madhusudan,healthway.

MANUFACTURING UNIT
TRANSPORTER CUM
DISTRIBUTOR/DISTRIBUTOR
OTHER DISTRIBUTORS

RETAILER
TRANSPORT BY COMPANY (FROM PLANT TO DISPATCH).
• Company owns their own trucks, Mahindra Bolera, TATA Ace,
Force traveller, etc for delivery to Dispatch point or to Super
Stockist Point.
• Owned by Patanjali as Patanjali Parivahan wherein trucks
deliver goods to only Super Stockist further distribution is by
distributor’s vehicle..
• Namaste India manages primary transport by company to
deliver goods to disptach points from where distributors
collect for further distribution.
• Namaste India also has low capacity vehicles at crate depot
for secondary supply or as an
emergency back up.
NAMASTE INDIA MODELS OF DISTRIBUTION :
• SECONDARY DISTRIBUTUION MODEL :
 Namaste Primary Distribution is managed by company owned
trucks.
 3-4 distributors assemble at a nearby vicinity to take goods in
their own TATA Ace and Mahindra Bolero for retail distribution.
 For further retail distribution the distributors are paid freight
other than trade margin.
COMPANY TRUCK
AT COMMON
DISPATCH POINT
NI PLANT

RETAIL UNLOADING
SUPPLY AT COMMON
DISPATCH
POINTS
DISTRIBUTION TO EXCLUSIVE RETAIL OUTLETS
• Exclusive retail shops in Ghaziabad and Delhi.
• It is a COCO(Company Owned Company
Operated) shops.
• Company dispatches products to exclusive retail
outlets through company owned Force traveler
vehicle.

NI PLANT TRAVELLER
CARRIES
PRODUCTS TO
RETAIL OUTLER
DOCO MODEL (DISTRIBUTOR OWNED COMPANY
OPERATED)
All opeartions Right from Primary Transportation to
retail supply to collection are operated by company
employees.

PSR does supply and


collection with
distributor vehicle.

NI PLANT
SUPPLIER MODEL.
• Suppliers are appointed to fasten up supplies in areas
where shop to shop distance is high or vehicle mobility is
not feasible.
• Distributors are made to leave some discount to suppliers
form their kitty and company provides them addendum
incentive on sale slab.
• Distributors are made to deliver goods at suppliers points.
• Distributors are responsible for crate management and
advance payment by suppliers.
• All incentives to suppliers are credited to suppliers bank
account by company.
HOME DELIVERY THROGH NI HOME DELIVERY APPLICATION

• HOME DELIVERY DIRECTLY


TO CONSUMERS HOME ON
SUBSCRIPTION BASIS
THROUGH EXCLUSIVE
RETAIL OUTLETS.
• SEPARATE DELIVERY
PARTNERS ARE DEPLOYED
FOR THE SAME.
• FUNCTIONAL ON TRIAL
BASIS ONLY IN GHAZIABAD
AREA.
RETAIL CUM DISTRIBUTION MODEL
• Primary Delivery is by SS in Healthway and company vehicle in Namaste India.
• Model Operated by Healthway and Namaste India wherein the distributor
owns exclusive retail shop of company.
• Has to supply goods to nearby retail outlets also.
• Namaste India does it through own exclusive retails and opens exclusive
retails with others.
• Healthways opens the shop in the name of distributor.
•THANK YOU

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